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Business of Fashion

Today's Must-Read

What’s Driving Supreme’s Quiet Comeback

Retail

Just a few years ago, commentators were declaring the brand as past its peak amid multiple ownership changes and a broader streetwear cooldown. Today, consumer tracking metrics shows domestic sales and youth market share is rebounding strongly.

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Leset's new Palisades Village store is the brand's first on the West Coast.

The Pacific Palisades’ Indie-Led Retail Revival

Nineteen months after the Los Angeles wildfires, retail is returning to the wealthy enclave. This time, though, contemporary labels like Staud and Leset are taking the place of luxury houses like Bottega Veneta and Chanel.

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How I Became… NFL’s First-Ever Fashion Editor

BoF Insights

BoF Insights brings together the analytical rigour of a strategy consultancy with the cultural intuition of a creative agency.

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A new report, 'Inside Fashion & Sports E-Commerce.'Report

Inside Fashion & Sports E-Commerce: Focusing on What Matters

This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.

REPORT
Illustration by Petra Kneile for BoF.
Report

Face to Face With Luxury Clients

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