Fast Retailing’s GU Unveils First Collection by Francesco Risso
GU, a lower-priced counterpart to Uniqlo, is betting a former luxury fashion designer can help turn $18 jeans into global success.
The State of Fashion
In-depth reports by The Business of Fashion and McKinsey & Company on the future of the fashion, beauty and luxury industries.
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Luxury
The Rise of Challenger Brands as Beacons of Exclusivity
“If-you-know-you-know” recognition from other insiders is growing in importance, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’
The Rise of Challenger Brands as Beacons of Exclusivity
“If-you-know-you-know” recognition from other insiders is growing in importance, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’
Luxury
Who Is Using AI Assistants for Luxury Shopping?
Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’
Who Is Using AI Assistants for Luxury Shopping?
Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’
Luxury
Secondhand Chic: Resale’s Appeal to Wealthy Clients
Higher-spending luxury clients, not budget-conscious consumers, are the most engaged secondhand shoppers, according to BoF Insights and McKinsey.
Secondhand Chic: Resale’s Appeal to Wealthy Clients
Higher-spending luxury clients, not budget-conscious consumers, are the most engaged secondhand shoppers, according to BoF Insights and McKinsey.
Luxury
Why Brand Experiences Are Redefining Luxury
Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.
Why Brand Experiences Are Redefining Luxury
Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.
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Luxury
Urban Jürgensen: Introducing Elite Watchmaking to New Audiences
Chief executive Alex Rosenfield explains in 'Face to Face With Luxury Clients' how the historic, ultra-high-end watchmaker is engaging lifestyle customers and the next generation of ‘gearheads’ with a Timothée Chalamet tie-up and a fresh approach to community building while bypassing traditional retail.
Urban Jürgensen: Introducing Elite Watchmaking to New Audiences
Chief executive Alex Rosenfield explains in 'Face to Face With Luxury Clients' how the historic, ultra-high-end watchmaker is engaging lifestyle customers and the next generation of ‘gearheads’ with a Timothée Chalamet tie-up and a fresh approach to community building while bypassing traditional retail.
Luxury
Jessica McCormack: How a Challenger Is Seizing the Jewellery Opportunity
The London-based independent jewellery label, which sells high-end pieces for everyday wear, has boosted sales by leveraging jewellery as a means of self expression. Chief executive Leonie Brantberg details in our latest report ‘Face to Face With Luxury Clients’ the brand’s strategy and expansion plans.
Jessica McCormack: How a Challenger Is Seizing the Jewellery Opportunity
The London-based independent jewellery label, which sells high-end pieces for everyday wear, has boosted sales by leveraging jewellery as a means of self expression. Chief executive Leonie Brantberg details in our latest report ‘Face to Face With Luxury Clients’ the brand’s strategy and expansion plans.
Luxury
Luxury Clients Want Meaning More Than Status
The era of buying luxury purely for status and visibility is giving way to something more personal, centred on identity, connection and self-expression, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’
Luxury Clients Want Meaning More Than Status
The era of buying luxury purely for status and visibility is giving way to something more personal, centred on identity, connection and self-expression, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’
Luxury
Icicle: Capturing Interest in Chinese Brands
Executive president Louise Xu explains how the Shanghai-based quiet luxury label is tapping rising interest in Chinese brands, its novel retail concept and the differences between Chinese and Western consumers.
Icicle: Capturing Interest in Chinese Brands
Executive president Louise Xu explains how the Shanghai-based quiet luxury label is tapping rising interest in Chinese brands, its novel retail concept and the differences between Chinese and Western consumers.
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Luxury
Chanel’s Bruno Pavlovsky on Reengineering an Iconic Brand
Chanel’s president of fashion, Bruno Pavlovsky, explains in our latest report ‘Face to Face With Luxury Clients’ how the French megabrand has reignited customer excitement and sales growth since onboarding a new artistic director last year.
Chanel’s Bruno Pavlovsky on Reengineering an Iconic Brand
Chanel’s president of fashion, Bruno Pavlovsky, explains in our latest report ‘Face to Face With Luxury Clients’ how the French megabrand has reignited customer excitement and sales growth since onboarding a new artistic director last year.
Retail
Fashion Enters Its Wellbeing Era
Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.
Fashion Enters Its Wellbeing Era
Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.
Retail
COS Is Building a Bridge Between Mass Market and Luxury
The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.
COS Is Building a Bridge Between Mass Market and Luxury
The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.
Retail
Why Almost Every Brand Is Moving Upmarket
Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury's soaring prices, says the BoF-McKinsey State of Fashion 2026.
Why Almost Every Brand Is Moving Upmarket
Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury's soaring prices, says the BoF-McKinsey State of Fashion 2026.
The News in Brief
Chanel Says It Is Cooperating in Italy Labour Probe, Has Cut Ties With Subcontractor
The French fashion house said cut ties weeks ago with the subcontractor concerned, instructing its packaging supplier to end the relationship two days after receiving an alert on May 18.
Italian Police Visit Fashion Firms Including Cucinelli and Moncler in Labour Probe
Police visited nine high-end fashion firms as part of an investigation into alleged exploitation of workers at subcontractors.
Burberry’s US Sales Boost Growth as Turnaround Gains Momentum
The British brand’s sales grew across all product ranges for the first time in three years, though shares fell as investors shift focus to its efforts to drive further profitability.
Exclusive: 10 Years Post-Brexit, UK Wholesale Growth Heavily Trails Global Peers
A decade after the Brexit referendum, Joor transaction data reveals EU retail spend on UK labels has plunged to under 7 percent, while UK retailers’ allocation to European brands has nearly halved.
World Cup Trophy to Arrive in Bespoke Louis Vuitton Trunk
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Nike Out of World Cup as Adidas-Outfitted Teams Head to Final
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.
Nylon Recycling Startup Syntetica Raises $30 Million Series A
Lululemon and apparel manufacturer MAS Holdings are among the investors backing the French startup as it scales a proprietary process for recycling nylon from mixed-textile waste.