Phillip Lim Announces New Brand PlayLoveWin
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.
Workplace & Talent
Analysis and advice on the future of work, careers and management.
Partner Content
Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy
As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.
Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy
As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down with its global creative director, Jonathan Cheung, to learn more about the team shaping its new design era.
Partner Content
How COS Nurtures Its Next Generation of Leaders
Priding itself on a collective vision, COS invests in the long-term development and retention of its employees. BoF sits down with three leaders who have grown within the organisation over many years, embodying its values and culture while shaping the next generation of talent.
How COS Nurtures Its Next Generation of Leaders
Priding itself on a collective vision, COS invests in the long-term development and retention of its employees. BoF sits down with three leaders who have grown within the organisation over many years, embodying its values and culture while shaping the next generation of talent.
Workplace & Talent
How to Get Hired in the Age of AI
As AI makes it easier than ever to produce polished résumés, recruiters are relying on new methods to assess attributes like judgment, adaptability and potential.
How to Get Hired in the Age of AI
As AI makes it easier than ever to produce polished résumés, recruiters are relying on new methods to assess attributes like judgment, adaptability and potential.
Workplace & Talent
BoF and The Outsiders Perspective Unpack The New Talent Strategy For Global Growth
People and recruitment leaders from Chanel, Saint Laurent, Anine Bing, Puig and L’Oréal, among others, gathered at Soho House Paris for a panel unpacking why hiring global talent has become a commercial imperative.
BoF and The Outsiders Perspective Unpack The New Talent Strategy For Global Growth
People and recruitment leaders from Chanel, Saint Laurent, Anine Bing, Puig and L’Oréal, among others, gathered at Soho House Paris for a panel unpacking why hiring global talent has become a commercial imperative.
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Workplace & Talent
Announcing Nahmias and Polo Luxury on BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
Announcing Nahmias and Polo Luxury on BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
Workplace & Talent
Executive Memo | How to Redesign Your Organisation for AI
Artificial intelligence is changing how businesses operate as employees become more self-sufficient and routine work is increasingly automated. To build companies that thrive in this new paradigm, fashion executives must rethink leadership structures, talent pipelines and decision-making processes.
Executive Memo | How to Redesign Your Organisation for AI
Artificial intelligence is changing how businesses operate as employees become more self-sufficient and routine work is increasingly automated. To build companies that thrive in this new paradigm, fashion executives must rethink leadership structures, talent pipelines and decision-making processes.
Partner Content
Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption
The Business of Fashion convened senior leaders from Amazon Fashion, Calvin Klein, and Victoria Beckham Beauty, among others, to explore its latest coverage of artificial intelligence.
Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption
The Business of Fashion convened senior leaders from Amazon Fashion, Calvin Klein, and Victoria Beckham Beauty, among others, to explore its latest coverage of artificial intelligence.
Partner Content
Inside Accademia del Lusso’s Master’s In Fashion Brand Management
The Milanese fashion and design school is preparing students to enter the industry with the strategic management skills required to tackle the demands of the evolving job market.
Inside Accademia del Lusso’s Master’s In Fashion Brand Management
The Milanese fashion and design school is preparing students to enter the industry with the strategic management skills required to tackle the demands of the evolving job market.
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Marketing
How to Sell Aspiration in 2026
From Nike’s controversial Boston Marathon ad to the Met Gala, brands are grappling with how to sell aspiration without alienating people in a politically charged US market. ‘Exclusivity shouldn’t be about shutting people out, but calling the right people in.’
How to Sell Aspiration in 2026
From Nike’s controversial Boston Marathon ad to the Met Gala, brands are grappling with how to sell aspiration without alienating people in a politically charged US market. ‘Exclusivity shouldn’t be about shutting people out, but calling the right people in.’
Workplace & Talent
Haus Labs and ArdAzAei Are Hiring on BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
Haus Labs and ArdAzAei Are Hiring on BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
Partner Content
How COS Orchestrates a Global Elevated Store Experience
As the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management.
How COS Orchestrates a Global Elevated Store Experience
As the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management.
Workplace & Talent
Work in Marketing? AI Just Rewrote Your Job Spec
From content creation to media spend, smaller teams are moving faster — and taking on work once handled by agencies, analysts and engineers.
Work in Marketing? AI Just Rewrote Your Job Spec
From content creation to media spend, smaller teams are moving faster — and taking on work once handled by agencies, analysts and engineers.
The News in Brief
Mike Ashley’s Frasers Boosts Hugo Boss Stake to Over 30%
After crossing the 30 percent ownership threshold, Frasers is now required to make a mandatory takeover bid under German rules.
France Passes Bill to Ban Social Media for Children Under 15
Kids under 15 years old won’t be able to create new accounts from September before a full ban comes into effect in January for existing profiles.
Nike Football Boss Says World Cup Final ‘Not What We Dreamed’
In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.
Swatch Reports Better First-Half Sales but Misses Profit Forecasts
Net sales rose 8.5 percent year on year at constant exchange rates, but the Swiss group’s profit was hit by negative currency effects.
Primark Cuts Prices Ahead of Split From AB Foods
The budget fashion chain said it would reduce prices by up to 29 percent across hundreds of products, seeking to improve trading ahead of next year’s spin off.
Fast Retailing’s GU Unveils First Collection by Francesco Risso
GU, a lower-priced counterpart to Uniqlo, is betting a former luxury fashion designer can help turn $18 jeans into global success.
Chanel Says It Is Cooperating in Italy Labour Probe, Has Cut Ties With Subcontractor
The French fashion house said cut ties weeks ago with the subcontractor concerned, instructing its packaging supplier to end the relationship two days after receiving an alert on May 18.