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The Business of Beauty

In-depth analysis, news and advice for beauty and wellness professionals around the world.

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Latest News & Analysis

Beauty Enters Its ‘Superdupe’ Era

Mcobeauty’s newest launch, crafted with precisely the same formula as its pricier forebear, Urban Decay, showcases an evolving strategy for ‘dupe’ brands.

Beauty Enters Its ‘Superdupe’ Era

Mcobeauty’s newest launch, crafted with precisely the same formula as its pricier forebear, Urban Decay, showcases an evolving strategy for ‘dupe’ brands.


Human Skin Is the Newest Ingredient in K-Beauty

Skin boosters made from donated human tissue are booming at clinics across South Korea as patients seek new treatments to restore facial volume.

Human Skin Is the Newest Ingredient in K-Beauty

Skin boosters made from donated human tissue are booming at clinics across South Korea as patients seek new treatments to restore facial volume.


Beauty’s Favourite Celebrity Face: One That’s Not Everywhere

At a time when celebrities are expected to act like influencers, beauty companies are betting that underexposed talent can drive a bigger return on investment.

Beauty’s Favourite Celebrity Face: One That’s Not Everywhere

At a time when celebrities are expected to act like influencers, beauty companies are betting that underexposed talent can drive a bigger return on investment.


The BoF Podcast | Paloma Elsesser on Purpose, Representation and the New Rituals of Body Care

Paloma Elsesser joined The Business of Beauty’s executive editor Priya Rao about staying true to herself amid the pressures of tokenism and why — after a decade building other people’s brands — she’s finally thinking about building one of her own.

The BoF Podcast | Paloma Elsesser on Purpose, Representation and the New Rituals of Body Care

Paloma Elsesser joined The Business of Beauty’s executive editor Priya Rao about staying true to herself amid the pressures of tokenism and why — after a decade building other people’s brands — she’s finally thinking about building one of her own.


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Exclusive: K18 Bets on Longevity

The hair care brand’s latest product, which will anchor a new longevity-focused franchise, plants a flag in what its founder calls one of the most consequential shifts beauty has ever seen.

Exclusive: K18 Bets on Longevity

The hair care brand’s latest product, which will anchor a new longevity-focused franchise, plants a flag in what its founder calls one of the most consequential shifts beauty has ever seen.


Sephora Wants in on Serious Skincare. Medik8 Provides an Answer.

This week, we dive into the L’Oréal-owned skincare label’s cross-channel push and Estée Lauder’s collapsed sale news.

Sephora Wants in on Serious Skincare. Medik8 Provides an Answer.

This week, we dive into the L’Oréal-owned skincare label’s cross-channel push and Estée Lauder’s collapsed sale news.


Is Blush’s Moment Fading?

Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.

Is Blush’s Moment Fading?

Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.


The Niche Retailers That Matter in Beauty

Premium brands often use niche retailers to signal their luxury positioning and reach discerning customers. But with high fixed costs and a smaller footprint than major retailers, not all are worth the investment.

The Niche Retailers That Matter in Beauty

Premium brands often use niche retailers to signal their luxury positioning and reach discerning customers. But with high fixed costs and a smaller footprint than major retailers, not all are worth the investment.


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For Some Patients, a Facelift Alone Isn’t Enough

'Pre-facelift' procedures like injectable biostimulators and radiofrequency are filling the gap between baby Botox jabs and hardcore deep plane surgeries. Beauty brands are getting in on the rush.

For Some Patients, a Facelift Alone Isn’t Enough

'Pre-facelift' procedures like injectable biostimulators and radiofrequency are filling the gap between baby Botox jabs and hardcore deep plane surgeries. Beauty brands are getting in on the rush.


Estée Lauder Companies Won’t Sell Too Faced, Smashbox and Dr. Jart

After exploring a sale process for the three lines, the conglomerate has decided to hold on to the brands with significantly streamlined teams.

Estée Lauder Companies Won’t Sell Too Faced, Smashbox and Dr. Jart

After exploring a sale process for the three lines, the conglomerate has decided to hold on to the brands with significantly streamlined teams.


Gucci Beauty’s Identity Crisis

Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.

Gucci Beauty’s Identity Crisis

Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.


Exclusive: Valentino Beauty Launches New Fragrance Franchise, Vendetta

The L’Oréal-owned beauty label is capitalising on its success in the perfume category with a new mens and womens collection, fronted by Dakota Johnson and Alexander Skarsgård.

Exclusive: Valentino Beauty Launches New Fragrance Franchise, Vendetta

The L’Oréal-owned beauty label is capitalising on its success in the perfume category with a new mens and womens collection, fronted by Dakota Johnson and Alexander Skarsgård.