A new generation of fragrance labels are appealing to underground communities to shape their to marketing and find new shoppers. Others can learn from their example.
Seven months after a merger with the Estée Lauder Companies fell apart, new chief executive José Manuel Albesa unveiled a multi-pronged plan to double the company’s size all on its own.
With inflation biting and the celebrity beauty boom cooling off, retailers are elevating their private-label brand lines to be more sophisticated, and nimble.
For a new generation of beauty founders, the timeline between selling one brand and launching a new one has shrunk rapidly. It’s just as well: Founders can’t wait to get their hands dirty again.
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French label Horace’s Sephora launch highlights the growing opportunity in men’s beauty — and the challenge of getting male customers through the door.
So-called ‘clean’ skincare has lost its appeal as shoppers favour more clinically proven products. But in cosmetics and fragrance, the appetite is only growing.
Successfully launching a new beauty segment can bring brands fast growth as well as longevity. But in an era of chasing viral trends and hype, companies need to balance quick product development with a coherent point of view, or risk losing their identity entirely.
Join us for our next BoF Professional Masterclass on Wednesday, October 21, at 16:00 BST / 11:00 EDT as BoF’s Priya Rao and Liz Flora unpack how to successfully launch a new beauty segment with fast growth as well as longevity.
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Fenty Beauty’s first 12-hour online shopping event, featuring Rihanna, shows how a new generation of brands are embracing the practised art of live selling.
As the platform’s influence grows, a slew of beauty brands are turning to its most trusted writers for a more intimate form of audience engagement.
Fashion and luxury houses like Dior and Balenciaga are reissuing discontinued scents in lieu of new juices. But nostalgia is no substitute for innovation.
At Milan Beauty Week, one of the world’s cosmetic manufacturing hubs demonstrated why ‘Made in Italy’ still matters with a new urgency.
The Chinese beauty conglomerate’s revenue grew 29.8 percent in the latest quarter, but its profit decreased by double digits due to increased promotional expenses as it expands overseas.
Shares jumped after the group raised its annual revenue and profit forecasts and said it expected sales to return to growth.
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.
The Tata Group-owned business beat expectations, shoring up confidence in its fashion business after a period of sluggish performance.
Chasity Monroe has been appointed as the label’s chief executive as it undergoes a wider brand refresh.
The Korean firm and Medicube owner reported third quarter revenue growth of over 100 percent, mostly attributed to the expansion of its skincare range into new markets, channels and product categories.
Celebrity-makeup artist Ash K. Holm will join the “smart” mirror brand for a year-long partnership focusing on guidance and education.
Revenue growth outpaced the previous quarter in the Korean conglomerate’s domestic market, but slowed internationally.