Perfume brands are marketing their wares at nightlife spaces, where scent, intimacy and memory make for a uniquely potent pitch.
A first-of-its-kind report from Reddit maps the platform’s raw and expansive beauty community. The platform hopes it will be a tool for brands and beauty lovers alike.
For Chinese consumers seeking luxury, skincare is trumping designer goods as a prolonged property downturn and weaker confidence make price tags ever more decisive.
Livestream shopping has evolved beyond a marketing experiment, prompting beauty brands to rethink the intersection of content, community and commerce.
The historic French perfume name, which had been relaunched by LVMH in 2019 as a fashion label geared to younger shoppers, has been acquired by the Mehta family, already shareholders since 2011.
A coalition of sunscreen brands is pushing back against social media’s “tanmaxxing” obsession, raising questions about whether the industry’s sun-safe messaging has lost its way.
With its forthcoming reboot of classic 1990s scents like Grass and Om, the American retail giant is hoping to re-enter beauty with a contemporary twist on its old playbook.
From sweat-resistant makeup to climate-adaptive skincare, brands are rethinking beauty for a hotter planet.
The hair care brand’s latest product, which will anchor a new longevity-focused franchise, plants a flag in what its founder calls one of the most consequential shifts beauty has ever seen.
Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.
The L’Oréal-owned beauty label is capitalising on its success in the perfume category with a new mens and womens collection, fronted by Dakota Johnson and Alexander Skarsgård.
As the world's best-selling celebrity fragrance, White Diamonds, celebrates its 35th anniversary, Revlon and the Elizabeth Taylor estate are angling towards a younger consumer.
DSM-Firmenich beat market expectations for second-quarter core earnings, said full-year sales growth should reach the upper end of its target range on the back of broad-based volume growth.