Dyson Debuts $499 AI-Powered Toothbrush With a Built-in Camera
The UK company's new device uses artificial intelligence and a built-in camera to give real-time feedback on oral hygiene.
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Has Fashion Had Enough of AI?
As AI makes digital imagery even easier to fake, BoF's Diana Pearl and Marc Bain join Sheena Butler-Young on The Debrief to unpack why some luxury brands are betting on real artists and handmade craft to win back customers who feel alienated by a fashion industry built for the screen.
Has Fashion Had Enough of AI?
As AI makes digital imagery even easier to fake, BoF's Diana Pearl and Marc Bain join Sheena Butler-Young on The Debrief to unpack why some luxury brands are betting on real artists and handmade craft to win back customers who feel alienated by a fashion industry built for the screen.
Is Fashion Stuck in Its Simulation Era?
A garment’s image has become more important than the garment itself, commentator Eugene Rabkin argues in a new book. While technology helped create this situation, it could also be part of the solution.
Is Fashion Stuck in Its Simulation Era?
A garment’s image has become more important than the garment itself, commentator Eugene Rabkin argues in a new book. While technology helped create this situation, it could also be part of the solution.
How AI’s Nouveau Riche Are Spending on Beauty
Silicon Valley is minting new multi-millionaires — and billionaires — at a rapid rate, as tech firms like SpaceX, OpenAI and Anthropic target huge IPOs. Fashion, travel and wellness are benefitting, but not all beauty companies can capitalise on the boom.
How AI’s Nouveau Riche Are Spending on Beauty
Silicon Valley is minting new multi-millionaires — and billionaires — at a rapid rate, as tech firms like SpaceX, OpenAI and Anthropic target huge IPOs. Fashion, travel and wellness are benefitting, but not all beauty companies can capitalise on the boom.
What Founders Can Learn From Phia’s Mistakes
Behind Phia’s unfolding scandal lies a series of avoidable strategic and reputational blunders. Here are seven critical takeaways for founders building a fashion startup.
What Founders Can Learn From Phia’s Mistakes
Behind Phia’s unfolding scandal lies a series of avoidable strategic and reputational blunders. Here are seven critical takeaways for founders building a fashion startup.
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Phia Co-Founders Knew App Took Credit for Sales It Didn’t Drive
Phoebe Gates and Sophia Kianni pushed for features in the e-commerce startup’s software that took credit for sales it didn’t drive, according to internal communications and people with knowledge of the matter.
Phia Co-Founders Knew App Took Credit for Sales It Didn’t Drive
Phoebe Gates and Sophia Kianni pushed for features in the e-commerce startup’s software that took credit for sales it didn’t drive, according to internal communications and people with knowledge of the matter.
Retailers Tap AI Shopping Traffic but Fight to Keep Customer Data
As shoppers increasingly turn to ChatGPT and Google's Gemini for product recommendations, retailers are racing to appear in chatbot results while resisting efforts to cede customer data that underpin online sales.
Retailers Tap AI Shopping Traffic but Fight to Keep Customer Data
As shoppers increasingly turn to ChatGPT and Google's Gemini for product recommendations, retailers are racing to appear in chatbot results while resisting efforts to cede customer data that underpin online sales.
The Reason Your AI Investments Aren’t Paying Off
Investment in artificial intelligence promises to help fashion companies work faster, smarter and more efficiently, but one key obstacle stands in the way of good returns.
The Reason Your AI Investments Aren’t Paying Off
Investment in artificial intelligence promises to help fashion companies work faster, smarter and more efficiently, but one key obstacle stands in the way of good returns.
AI Search Is Coming to Fashion Websites
Brands are embedding ChatGPT-like tools directly into their e-commerce sites, with AI platform Daydream spurring adoption as it opens up its technology to third parties.
AI Search Is Coming to Fashion Websites
Brands are embedding ChatGPT-like tools directly into their e-commerce sites, with AI platform Daydream spurring adoption as it opens up its technology to third parties.
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The Phia Scandal and ‘Cookie Stuffing,’ Explained
The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.
The Phia Scandal and ‘Cookie Stuffing,’ Explained
The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.
Can Brands Replace Outside Consultants With AI?
As more fashion companies turn to generative artificial intelligence for tasks such as research and analysis, they’re reassessing which outside expertise is still necessary and worth paying for.
Can Brands Replace Outside Consultants With AI?
As more fashion companies turn to generative artificial intelligence for tasks such as research and analysis, they’re reassessing which outside expertise is still necessary and worth paying for.
Phia Shopping App Took Credit for Sales It Didn’t Drive
Testing found that the app, which has attracted the attention of investors and the fashion industry, overrode legitimate referrals from other publishers to claim credit for purchases.
Phia Shopping App Took Credit for Sales It Didn’t Drive
Testing found that the app, which has attracted the attention of investors and the fashion industry, overrode legitimate referrals from other publishers to claim credit for purchases.
Can Meta Sell Smart Glasses Without Ray-Ban?
Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.
Can Meta Sell Smart Glasses Without Ray-Ban?
Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.
The News in Brief
Samsung Ordered to Pay Swatch $11.6 Million Over Copied Smartwatch Apps
The Swiss watchmaker initially sought about $170 million from the Korean technology giant for failing to prevent apps that mimicked its luxury brands on its smartwatch displays.
Fashion CEO Hunsicker Gets Five Years for $300 Million Fraud
Christine Hunsicker, founder of the fashion-rental and technology company CaaStle Inc., was sentenced to five years in prison for defrauding investors out of $300 million.