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Analysis and advice on how technology is disrupting fashion and creating new opportunities.

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Latest News & Analysis

The Phia Scandal and ‘Cookie Stuffing,’ Explained

The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.

The Phia Scandal and ‘Cookie Stuffing,’ Explained

The buzzy startup, which has attracted capital from prominent venture-capital firms and a host of celebrity backers, was caught using a hard-to-spot tactic to claim credit for affiliate sales it didn’t earn.

Can Brands Replace Outside Consultants With AI?

As more fashion companies turn to generative artificial intelligence for tasks such as research and analysis, they’re reassessing which outside expertise is still necessary and worth paying for.

Can Brands Replace Outside Consultants With AI?

As more fashion companies turn to generative artificial intelligence for tasks such as research and analysis, they’re reassessing which outside expertise is still necessary and worth paying for.

Phia Shopping App Took Credit for Sales It Didn’t Drive

Testing found that the app, which has attracted the attention of investors and the fashion industry, overrode legitimate referrals from other publishers to claim credit for purchases.

Phia Shopping App Took Credit for Sales It Didn’t Drive

Testing found that the app, which has attracted the attention of investors and the fashion industry, overrode legitimate referrals from other publishers to claim credit for purchases.

Can Meta Sell Smart Glasses Without Ray-Ban?

Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.

Can Meta Sell Smart Glasses Without Ray-Ban?

Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.

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Inside The Future of AI-Powered Shopping with BoF and Swap Commerce

Executives from Ganni, Givenchy, Lafayette 148, Monica Vinader, Stone Island, Tod’s Group, Versace and Victoria Beckham gathered at The Waverly Inn in New York City to discuss agentic commerce and how brands can deepen loyalty with shoppers.

Inside The Future of AI-Powered Shopping with BoF and Swap Commerce

Executives from Ganni, Givenchy, Lafayette 148, Monica Vinader, Stone Island, Tod’s Group, Versace and Victoria Beckham gathered at The Waverly Inn in New York City to discuss agentic commerce and how brands can deepen loyalty with shoppers.

How To Drive Luxury Conversion Through AI-Powered Virtual Try-On

DressX’s latest intelligence report suggests shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, while conversion rates among luxury consumers jump up to 10 times higher. BoF unpacks and analyses the key insights from the report.

How To Drive Luxury Conversion Through AI-Powered Virtual Try-On

DressX’s latest intelligence report suggests shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, while conversion rates among luxury consumers jump up to 10 times higher. BoF unpacks and analyses the key insights from the report.

Snap Launches $2,195 Specs, Declaring Glasses the Next Computer

The thick-rimmed eyeglasses, which go on sale this autumn, were unveiled at the AWE mixed-reality conference in Long Beach, California, on Tuesday.

Snap Launches $2,195 Specs, Declaring Glasses the Next Computer

The thick-rimmed eyeglasses, which go on sale this autumn, were unveiled at the AWE mixed-reality conference in Long Beach, California, on Tuesday.

Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption

The Business of Fashion convened senior leaders from Amazon Fashion, Calvin Klein, and Victoria Beckham Beauty, among others, to explore its latest coverage of artificial intelligence.

Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption

The Business of Fashion convened senior leaders from Amazon Fashion, Calvin Klein, and Victoria Beckham Beauty, among others, to explore its latest coverage of artificial intelligence.

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AI Is Ushering in a New Era for Product Search

Google and Amazon are shaking up the way shoppers find and buy products online with new search experiences that centre on the capabilities of LLMs.

AI Is Ushering in a New Era for Product Search

Google and Amazon are shaking up the way shoppers find and buy products online with new search experiences that centre on the capabilities of LLMs.

10 Problems AI Can Help Fashion Solve

Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.

10 Problems AI Can Help Fashion Solve

Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.

AI Mockups of Fake Products Raise Real Questions for Brands

AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.

AI Mockups of Fake Products Raise Real Questions for Brands

AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.

Why ‘POV Shopping’ Videos Are a Risk for Luxury

Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.

Why ‘POV Shopping’ Videos Are a Risk for Luxury

Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.

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