Mike Ashley’s Frasers Says It’s Taken Control of Hugo Boss
The British retail group has pushed its stake in the German apparel brand above 50 percent in a move that will turn Hugo Boss into a subsidiary of Frasers.
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Olivier Bron on Making Bloomingdale’s Desirable Again
Bloomingdale’s chief executive Olivier Bron joins Imran Amed on The BoF Podcast to discuss how a name every American knows is re-earning its place in luxury and why he sees Europe’s biggest houses wrestling with the same problem.
Cashing In on the Denim Boom Is Harder Than It Looks
Brands from Jenni Kayne to Fabletics have flooded into the category in recent months, but breaking through requires an obsessive attention to fit and a distinctive point of view.
The Generation Fashion Forgot
As fashion brands remain focused on courting younger consumers, BoF’s Sheena Butler-Young and Diana Pearl unpack why the industry may be overlooking one of its most valuable customer groups: the mature shopper.
Fashion’s Next Growth Opportunity Isn’t Gen Z
Brands like Evereve, Ulla Johnson and Frances Valentine are courting older shoppers with spending power and brand loyalty, without sacrificing their youth appeal.
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How Did Zara Home Become Cool?
Inditex is leaning on high-profile designers, larger stores and pricier furniture to give Zara Home a distinctive identity and position Zara as a more premium brand. But turning design cachet into lasting pricing power is not so easy.
Victoria’s Secret Straddles the Line Between Past and Present
The lingerie label is courting younger, digitally native customers through a YouTube docuseries, theatre screenings and live show access, while preserving the sexiness that made it iconic.
How Babies Became Luxury’s New Aspirational Category
Parents may be having fewer kids, but they’re not skimping on them. As traditional luxury loses its lustre, premium strollers, carriers and other baby gear are the latest markers of wealth and taste.
US Consumer Prices Rise by Most Since April in Broad Advance
In September, core goods prices rose by the most since January 2025, reflecting solid increases for apparel.
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How Riviera Galleria Is Positioning Athens as a Luxury Retail Destination
Athens is investing heavily in luxury retail, hospitality and cultural infrastructure, fuelled by rising international tourism and strengthening its position as a year-round destination. The upcoming Riviera Galleria is among the flagship developments driving this transformation.
Luxury’s China Hopes Face a Reality Check
LVMH’s sales report and Shanghai Fashion Week will bring fresh insight into the Chinese retail environment as Western brands seek to navigate the wobbly market and local labels angle to capture more spending.
What’s Driving Mike Ashley’s Fashion Dealmaking?
Frasers Group is expanding its holdings in luxury and retail brands, but what it wants from those investments is not always clear.
Inside the Experience-Led Strategy Behind Saadiyat Grove
Opening in Q4 2026 on Saadiyat Island — at the heart of Abu Dhabi’s cultural district — Saadiyat Grove brings together luxury retail, hospitality, residential living and culture in one of the emirate’s most ambitious new developments. BoF speaks to Jonathan Emery, chief executive officer of Aldar Development, about the strategic vision behind the project.
THE NEWS IN BRIEF
Shein Agrees to Pay $100 Million to Settle US FTC Probe
The settlement, equivalent to 44 percent of the ultra fast-fashion company’s second-quarter profit, is the latest blow amid regulatory and tax crackdowns in Europe and the US that have hampered Shein’s growth.
UK Retail Sales Fall 0.4% in September, More Than Forecast
Sales fell in September as above-average temperatures hit demand for autumn clothing.