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Partner Content

Why Consumer Trust Will Determine the Future of Fashion E-Commerce

ESW’s annual ‘Signals’ report spotlights the forces reshaping international e-commerce, revealing that as shopping journeys fragment, trust remains the critical factor determining conversion.

Partner Content

Why Consumer Trust Will Determine the Future of Fashion E-Commerce

ESW’s annual ‘Signals’ report spotlights the forces reshaping international e-commerce, revealing that as shopping journeys fragment, trust remains the critical factor determining conversion.


Retail

Luggage Brand Paravel Relaunches Under New Ownership

The direct-to-consumer luggage maker will return in October, a year after its IP was purchased by the owner of British luxury travel brand Antler in a liquidation sale.

Retail

Luggage Brand Paravel Relaunches Under New Ownership

The direct-to-consumer luggage maker will return in October, a year after its IP was purchased by the owner of British luxury travel brand Antler in a liquidation sale.


Retail

YouTube Inks Amazon Partnership to Boost Online Shopping Bet

YouTube creators can now tag Amazon products in their videos and livestreams, driving more business directly to the enormous global marketplace while taking a cut from sales.

Retail

YouTube Inks Amazon Partnership to Boost Online Shopping Bet

YouTube creators can now tag Amazon products in their videos and livestreams, driving more business directly to the enormous global marketplace while taking a cut from sales.


Retail

ShopMy Might Be Bringing Affiliate Links Into Your Group Chats

ShopMy, fashion’s favoured affiliate marketing platform, lets shoppers make money off their friends.

Retail

ShopMy Might Be Bringing Affiliate Links Into Your Group Chats

ShopMy, fashion’s favoured affiliate marketing platform, lets shoppers make money off their friends.


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Retail

Everyone Is Fighting for Affiliate Commissions. Who Deserves Them?

A new investigation accusing ShopMy of instructing retail partners to prioritise its referrals and cancel commissions to other platforms underscores the growing competition in affiliate marketing — and raises questions about long-accepted practices in the fast-growing space.

Retail

Everyone Is Fighting for Affiliate Commissions. Who Deserves Them?

A new investigation accusing ShopMy of instructing retail partners to prioritise its referrals and cancel commissions to other platforms underscores the growing competition in affiliate marketing — and raises questions about long-accepted practices in the fast-growing space.


Retail

Camper Acquires a Majority Stake in Ancient Greek Sandals

In its first major acquisition, the family-owned Spanish footwear brand Camper has purchased a 60 percent stake in the Grecian sandal maker.

Retail

Camper Acquires a Majority Stake in Ancient Greek Sandals

In its first major acquisition, the family-owned Spanish footwear brand Camper has purchased a 60 percent stake in the Grecian sandal maker.


Retail

The ‘Nap Dress’ Propelled Hill House to $110 Million. What’s Next?

Six years after going viral during the pandemic, the New York-based brand is generating profitable double-digit sales growth, rolling out a series of collaborations — the latest with Williams-Sonoma — and expanding its retail footprint.

Retail

The ‘Nap Dress’ Propelled Hill House to $110 Million. What’s Next?

Six years after going viral during the pandemic, the New York-based brand is generating profitable double-digit sales growth, rolling out a series of collaborations — the latest with Williams-Sonoma — and expanding its retail footprint.


Partner Content

In Stockholm, Exploring New Frontiers in E-Commerce

Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and how brands can contend.

Partner Content

In Stockholm, Exploring New Frontiers in E-Commerce

Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and how brands can contend.


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Retail

The Shein Challenger That’s Winning Over Gen Z

E-tailer Cider is generating mid-nine figures in annual sales without attracting the same sort of public ire as competitors. Next up? Translating online success to brick and mortar.

Retail

The Shein Challenger That’s Winning Over Gen Z

E-tailer Cider is generating mid-nine figures in annual sales without attracting the same sort of public ire as competitors. Next up? Translating online success to brick and mortar.


Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.

Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.


Partner Content

Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce

BoF and Shopify convened commerce and marketing leaders from Coach, Revolve, Jennifer Fisher, Giorgio Armani, Estée Lauder, Lacoste, COS, FullBeauty Brands and more in New York City to discuss how AI is rewriting the rules of product discovery and online shopping.

Partner Content

Inside BoF and Shopify’s Knowledge Breakfast on the Future of AI Commerce

BoF and Shopify convened commerce and marketing leaders from Coach, Revolve, Jennifer Fisher, Giorgio Armani, Estée Lauder, Lacoste, COS, FullBeauty Brands and more in New York City to discuss how AI is rewriting the rules of product discovery and online shopping.


Partner Content

How ESW Is Shaping the Future of Cross-Border Commerce in Fashion

As brands face mounting complexity in international e-commerce, a system that supports global business operations is an increasingly valuable advantage. BoF sits down with Eric Eichmann, chief executive of global e-commerce platform ESW, to discuss what brands need to scale efficiently.

Partner Content

How ESW Is Shaping the Future of Cross-Border Commerce in Fashion

As brands face mounting complexity in international e-commerce, a system that supports global business operations is an increasingly valuable advantage. BoF sits down with Eric Eichmann, chief executive of global e-commerce platform ESW, to discuss what brands need to scale efficiently.