Mike Ashley’s Frasers Says It’s Taken Control of Hugo Boss
After the retail empire’s initial takeover bid failed, the company raised its holding to 50.08 percent in a move that will turn the German apparel brand into a subsidiary of Frasers.
retail / E-Commerce
Retail
The E-Commerce Basics Brands Need to Get Right
Brands may be racing to invest in new technology, but the biggest barrier to online sales is far more basic, finds BoF Insights and Amazon Fashion & Sports’ latest report ‘Inside Fashion & Sports E-Commerce.’
Retail
Can Shein Build a Brand?
The ultra-fast-fashion giant’s share price sank to a record low after it released its first results as a public company earlier this week. With sales growth under pressure, the company must find a way to stand out in a hyper-competitive market.
Retail
Shein Posts 1% Revenue Growth in First Results Since IPO
Operating income fell 52.9 percent from the first half of 2025, extending a deterioration in profitability seen in the first three months of the year.
Retail
Why Storytelling Is Brands’ Biggest E-Commerce Advantage
The brands earning shopper attention online are investing in content and cultural moments that entertain before they sell, finds BoF Insights and Amazon Fashion & Sports’ latest report ‘Inside Fashion & Sports E-Commerce.’
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Partner Content
Why Consumer Trust Will Determine the Future of Fashion E-Commerce
ESW’s annual ‘Signals’ report spotlights the forces reshaping international e-commerce, revealing that as shopping journeys fragment, trust remains the critical factor determining conversion.
Retail
Luggage Brand Paravel Relaunches Under New Ownership
The direct-to-consumer luggage maker will return in October, a year after its IP was purchased by the owner of British luxury travel brand Antler in a liquidation sale.
Retail
YouTube Inks Amazon Partnership to Boost Online Shopping Bet
YouTube creators can now tag Amazon products in their videos and livestreams, driving more business directly to the enormous global marketplace while taking a cut from sales.
Retail
ShopMy Might Be Bringing Affiliate Links Into Your Group Chats
ShopMy, fashion’s favoured affiliate marketing platform, lets shoppers make money off their friends.
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Retail
Everyone Is Fighting for Affiliate Commissions. Who Deserves Them?
A new investigation accusing ShopMy of instructing retail partners to prioritise its referrals and cancel commissions to other platforms underscores the growing competition in affiliate marketing — and raises questions about long-accepted practices in the fast-growing space.
Retail
Camper Acquires a Majority Stake in Ancient Greek Sandals
In its first major acquisition, the family-owned Spanish footwear brand Camper has purchased a 60 percent stake in the Grecian sandal maker.
Retail
The ‘Nap Dress’ Propelled Hill House to $110 Million. What’s Next?
Six years after going viral during the pandemic, the New York-based brand is generating profitable double-digit sales growth, rolling out a series of collaborations — the latest with Williams-Sonoma — and expanding its retail footprint.
Partner Content
In Stockholm, Exploring New Frontiers in E-Commerce
Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and how brands can contend.
The News in Brief
Shein Agrees to Pay $100 Million to Settle US FTC Probe
The settlement, equivalent to 44 percent of the ultra fast-fashion company’s second-quarter profit, is the latest blow amid regulatory and tax crackdowns in Europe and the US that have hampered Shein’s growth.
Kering Drops 12% as Luxury Braces for Tough Winter
The recovery long promised by luxury brands seems nowhere in sight, as the expansion of war in the Middle East, along with China’s tax crackdown on the wealthy, piled further pressure on the world’s biggest luxury conglomerates in the third quarter, and executives buckled in for a tough winter.
UK Retail Sales Fall 0.4% in September, More Than Forecast
Sales fell in September as above-average temperatures hit demand for autumn clothing.
Elle Launches Moroccan Edition
Hitting newsstands in October, the magazine marks Elle’s 51st international edition, published under licence by the Geomedia group.
David’s Bridal Plans Spinoff and IPO of AI Wedding Planning Platform Pearl
Pearl, a subsidiary of David’s Bridal, will own David’s Bridal and license its intellectual property back to the bridalwear brand. David’s Bridal CEO Kelly Cook will serve as Pearl’s CEO.
L’Oréal Sales Beat Expectations as Premium Products Surge
The French giant handily beat expectations on strong demand for hair products at salons and premium skincare from its dermatological division.
P&G Beats Revenue Estimates, Flags Bigger Hit to Annual Profit
The maker of Pantene shampoo was helped by strong personal care demand, but expects higher commodity costs to reduce profit by about $1.4 billion this year.