Rothy’s Has a Plan to Outlast the Ballet Flat Craze
The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.
Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.
Highlights
What Comes After a Brand Hits $100 Million in Sales?
Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.
How Brands Keep Customers Loyal in a Polarised World
With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.
Case Studies & Reports
Latest News & Analysis
For These Brands, Resisting the DTC Playbook Paid Off
A crop of brands founded in 2016, including Dôen, La Ligne and Cinq à Sept, steered clear of the once-dominant growth model that led direct-to-consumers darlings like Everlane to bust in favour of a more sustainable approach.
For These Brands, Resisting the DTC Playbook Paid Off
A crop of brands founded in 2016, including Dôen, La Ligne and Cinq à Sept, steered clear of the once-dominant growth model that led direct-to-consumers darlings like Everlane to bust in favour of a more sustainable approach.
Quince Reaches $10 Billion Valuation in New Funding Round
The direct-to-consumer label raised a $500 million Series E as it seeks to continue its rapid expansion.
Quince Reaches $10 Billion Valuation in New Funding Round
The direct-to-consumer label raised a $500 million Series E as it seeks to continue its rapid expansion.
Can Quince Be More Than a Dupe Brand?
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
Can Quince Be More Than a Dupe Brand?
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
Rothy’s New Chief Executive Wants To Extend Its Winning Streak
The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.
Rothy’s New Chief Executive Wants To Extend Its Winning Streak
The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.
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Billionaire Zara Heir Stakes Family Fortune on Going Upmarket
Inditex’s flagship brand is trying to elevate its image and capture new growth in a market where Shein and Temu are luring young, budget-conscious shoppers.
Billionaire Zara Heir Stakes Family Fortune on Going Upmarket
Inditex’s flagship brand is trying to elevate its image and capture new growth in a market where Shein and Temu are luring young, budget-conscious shoppers.
True Classic Launches Women, Kids Lines
The men’s T-shirt maker is introducing a line of tees, hoodies and joggers for women and kids later this month, less than a year after closing its first funding round at an $850 million valuation.
True Classic Launches Women, Kids Lines
The men’s T-shirt maker is introducing a line of tees, hoodies and joggers for women and kids later this month, less than a year after closing its first funding round at an $850 million valuation.
How Wider Pants Altered the Modern Menswear Wardrobe
Seeking comfort and a vehicle for self-expression, roomier trousers are becoming an even more important part of a man’s wardrobe. But brands have to straddle the line between feeding into the trend and staying true to their unique design philosophies.
How Wider Pants Altered the Modern Menswear Wardrobe
Seeking comfort and a vehicle for self-expression, roomier trousers are becoming an even more important part of a man’s wardrobe. But brands have to straddle the line between feeding into the trend and staying true to their unique design philosophies.
Peter Do Launches New Label
PD-168, the designer’s latest venture, is a monochromatic, high-fashion take on the work uniform. Just don’t call it a diffusion line.
Peter Do Launches New Label
PD-168, the designer’s latest venture, is a monochromatic, high-fashion take on the work uniform. Just don’t call it a diffusion line.
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Everlane Launches Its First Celebrity-Fronted Campaign
Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.
Everlane Launches Its First Celebrity-Fronted Campaign
Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.
How Brands Are Taking On Quince
The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.
How Brands Are Taking On Quince
The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.
How to Build a Male Influencer Brand
A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.
How to Build a Male Influencer Brand
A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.
The New DTC Rebranding Playbook
Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.
The New DTC Rebranding Playbook
Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.
The News in Brief
Quince Appoints First Head of Brand Strategy and Narrative
Dakota Kate Isaacs, a longtime Deciem director, will work to deepen Quince’s emotional connection with consumers and to minimise its reputation as a seller of dupes.
Warby Parker Appoints New CFO
The eyewear maker on Monday announced that former Macy’s executive Adrian Mitchell joined the company as finance chief this month.
Allbirds to Close Remaining US Stores
The footwear maker will keep two outlet stores open and redirect its focus to e-commerce and wholesale as its losses mount.