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Direct-to-Consumer

How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.

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Peter Do Launches New Label

PD-168, the designer’s latest venture, is a monochromatic, high-fashion take on the work uniform. Just don’t call it a diffusion line.


Everlane Launches Its First Celebrity-Fronted Campaign

Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.


How Brands Are Taking On Quince

The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.


How to Build a Male Influencer Brand

A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.