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The Business of Fashion

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Direct-to-Consumer

Rothy’s New Chief Executive Wants To Extend Its Winning Streak

The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.

Direct-to-Consumer

Rothy’s Has a Plan to Outlast the Ballet Flat Craze

The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.

Direct-to-Consumer

Tecovas Brings Its Cowboy Chic to New York

The western wear brand, known for its swanky cowboy boots, is opening a 4,500-square-foot outpost in SoHo amid a broader retail expansion as it seeks to reach $1 billion in sales by 2030.

Direct-to-Consumer

How Brands Keep Customers Loyal in a Polarised World

With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.

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Direct-to-Consumer

How Brands Can Make It Easier for Consumers to Shop Everywhere

Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.

Direct-to-Consumer

What Comes After a Brand Hits $100 Million in Sales?

Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.

Direct-to-Consumer

The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook

In 2024, survivors of the e-commerce reckoning used consumer data to make wiser investments and focused on building profitable, desirable brands that offer more than low prices and convenience.

Retail

Will Shein’s IPO Make it in 2025?

The ultra-fast-fashion giant could be the biggest listing in London for years, but controversies around the company’s business practices and links to China are dragging on the process.

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Direct-to-Consumer

The DTC Brands Driving the Men’s Loafer Boom

The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.

Direct-to-Consumer

TikTok Viral Brand Halara Enters the Real World

Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.

Direct-to-Consumer

Why Legacy Labels Still Want to Be DTC Brands

Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.

Direct-to-Consumer

Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?

Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.

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