World Cup Trophy to Arrive in Bespoke Louis Vuitton Trunk
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
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How the collision of sports and fashion is creating new opportunities in both industries.
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Opinion: Erling Haaland Shows All Is Not Lost for Nike
Though Adidas dressed both teams in the World Cup finals, the global football tournament still presented some bright spots for Nike, writes Bloomberg’s Andrea Felsted.
Opinion: Erling Haaland Shows All Is Not Lost for Nike
Though Adidas dressed both teams in the World Cup finals, the global football tournament still presented some bright spots for Nike, writes Bloomberg’s Andrea Felsted.
The Sports Moments Fashion Is Eyeing After the World Cup
The World Cup might be over, but there are still several events coming up on the sports calendar that also offer a stage for fashion brands.
The Sports Moments Fashion Is Eyeing After the World Cup
The World Cup might be over, but there are still several events coming up on the sports calendar that also offer a stage for fashion brands.
The World Cup’s Biggest Fashion Moments in Five Charts
Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.
The World Cup’s Biggest Fashion Moments in Five Charts
Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.
All the Ways Adidas Will Win From the World Cup Final
After Argentina’s comeback victory over England in the World Cup, the competition will come down to two Adidas teams, giving the brand a variety of ways to capitalise on the biggest stage in sports.
All the Ways Adidas Will Win From the World Cup Final
After Argentina’s comeback victory over England in the World Cup, the competition will come down to two Adidas teams, giving the brand a variety of ways to capitalise on the biggest stage in sports.
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Sportswear’s Giants Prepare for a Perfect World Cup Ending
As we enter the final week of the World Cup, Nike and Adidas are the only two sportswear brands left standing in the tournament. The stakes are high for everyone involved.
Sportswear’s Giants Prepare for a Perfect World Cup Ending
As we enter the final week of the World Cup, Nike and Adidas are the only two sportswear brands left standing in the tournament. The stakes are high for everyone involved.
Adidas Got an Early Lead Stealing the World Cup Spotlight
Data through the end of June suggests Adidas edged out Nike in grabbing attention, but there’s still plenty of time left in the tournament.
Adidas Got an Early Lead Stealing the World Cup Spotlight
Data through the end of June suggests Adidas edged out Nike in grabbing attention, but there’s still plenty of time left in the tournament.
Travis Kelce Is Becoming Fashion’s New Favourite Athlete
The NFL star and new husband of Taylor Swift has been one of fashion’s preferred collaborators in the past year. Now that his celebrity has risen to new heights, his presence in fashion is set to take off.
Travis Kelce Is Becoming Fashion’s New Favourite Athlete
The NFL star and new husband of Taylor Swift has been one of fashion’s preferred collaborators in the past year. Now that his celebrity has risen to new heights, his presence in fashion is set to take off.
Fashion’s Golden Opportunity in Team USA’s World Cup Moment
The US men’s national team is on its best run in decades, and shoppers want to be in on the moment. Will fashion join the party?
Fashion’s Golden Opportunity in Team USA’s World Cup Moment
The US men’s national team is on its best run in decades, and shoppers want to be in on the moment. Will fashion join the party?
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The Debrief | How Nike Built the Biggest World Cup Campaign Ever
Nike’s VP of global brand management Helena Thornton joins The Debrief to explore the thinking behind Nike’s ‘Rip the Script’ campaign and the power of sport as culture.
The Debrief | How Nike Built the Biggest World Cup Campaign Ever
Nike’s VP of global brand management Helena Thornton joins The Debrief to explore the thinking behind Nike’s ‘Rip the Script’ campaign and the power of sport as culture.
Nike’s Comeback Is Still Stuck in Slow Motion
Nike is set to report its fourth-quarter and full-year results late on Tuesday. While these results will be meaningful in dissecting the company’s past year, the next quarter to come will be more indicative of Nike’s future.
Nike’s Comeback Is Still Stuck in Slow Motion
Nike is set to report its fourth-quarter and full-year results late on Tuesday. While these results will be meaningful in dissecting the company’s past year, the next quarter to come will be more indicative of Nike’s future.
Nike Under Pressure Ahead of Earnings
The sporting goods giant faces a ‘show me’ moment as investors seek signs of stabilisation with sales down in seven of the past eight quarters.
Nike Under Pressure Ahead of Earnings
The sporting goods giant faces a ‘show me’ moment as investors seek signs of stabilisation with sales down in seven of the past eight quarters.
Nike and Adidas Are Taking the World Cup to the Street
Nike and Adidas have been jostling for position with their World Cup activations for months now. This weekend, that battle will spill into the streets of New York City.
Nike and Adidas Are Taking the World Cup to the Street
Nike and Adidas have been jostling for position with their World Cup activations for months now. This weekend, that battle will spill into the streets of New York City.
THE NEWS IN BRIEF
Nike Out of World Cup as Adidas-Outfitted Teams Head to Final
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.
Nike Edges Past Quarterly Revenue Estimates
The sportswear company reported fourth-quarter revenue of $10.97 billion, compared with analysts’ average estimate of $10.86 billion.
Mid-World Cup, On Eyes Entry Into Football
The fast-growing Swiss running brand plans to leverage its robotic manufacturing to disrupt a lucrative soccer lifestyle market currently dominated by Nike and Adidas.
Nike Hires Pfizer’s Denton to Take Over for Departing CFO
David Denton will take over on Aug. 17, succeeding Matthew Friend.
Lululemon Ends Proxy Battle With Founder Chip Wilson
The deal gives Wilson two board picks in exchange for his pledge to refrain from disparaging the company for 18 months.
Lululemon Criticises Chip Wilson, Sets Proxy Vote
The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June.
Under Armour Sees Another Weak Year as North America Struggles, Shares Slump
Founder Kevin Plank, who returned as CEO in 2024, outlined a plan that involved reducing about a fourth of the company's product lines and shifting to higher-priced items in sports categories.