On Targets High-Teens Growth Through 2029
The Swiss brand revealed its plan to keep up its momentum with new products in sports such as golf and its Mbappé-supported entry into football ahead of its investor day Tuesday.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Inside Fashion & Sports E-Commerce: Focusing on What Matters
This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.
Controversy Won’t Stop Brands From Doubling Down on the WNBA
The league is set to announce a new partnership with Brooklyn-based demi-fine jewellery brand Catbird, its first official jewellery partner, proving that despite recent controversies, the WNBA remains an attractive partner for fashion.
Exploring Jordan Brand’s Philosophy on the Air Jordan 41
Jordan Brand will soon release the Air Jordan 41 — the latest model in Michael Jordan’s OG signature shoe line. Jason Mayden, Jordan Brand’s vice president of visioneering and chief of design, took some time to chat with The Business of Fashion about the upcoming release, his philosophy around it and why the brand continues to drop a new Air Jordan shoe every year.
Nike on Pace for Worst Year Since Jordan’s 1993 Retirement
The company’s stock has plunged 39 percent this year as Nike’s sportswear division struggles to compete with challenges like On and Hoka.
Can Skims Level Up by Hiring Supreme’s Former Creative Chief?
Skims’ hire of former Supreme executive Erin Magee and promotion of Yeezy alum Kim Schraub to chief brand officer signal changes ahead as the brand tries to separate itself from its activewear rivals.
Nike’s Stock Dip Is a Sign of the Times for Sportswear
Nike’s share price has dipped below $40 for the first time in 12 years, a new low point for the company on its comeback trail. But this dip isn’t just a warning sign for Nike — it applies to the sportswear marketplace at large.
The Sneakers Winning the Back-to-School Battle
Low-profile sneakers from brands like Onitsuka Tiger and Adidas have emerged as the trendy power players in this year’s back-to-school sneaker conversations. Here’s what it says about the current state of the footwear space.
Sportswear Is Suffering a World Cup Hangover
The World Cup halo that sportswear was hoping would last well after the tournament doesn’t seem to be present, according to the latest data from Bank of America.
A New Agency Alliance Aims to Leverage the Power of College Sports
The Society Management group is teaming up with collegiate sports agency Canopy Talent to bring new brand deals to the brightest names in college sports across the US.
Africa’s Streetwear Scene Is Having a Moment
Africa’s streetwear scene is grabbing the spotlight in 2026 as Ghanaian brand Free the Youth prepares to release one of the most coveted Air Jordan collaborations we’ve seen this year.
Opinion: Adidas Has a Mountain to Climb in China
Adidas would do well to tailor its Chinese business more closely to local tastes rather than simply importing a global formula, writes Bloomberg’s Juliana Liu.
Sneaker Brands Are Taking Collaborations to a New Level
Kith's new collaboration with Salomon on the XT-Evo is the latest example of the way footwear companies are leveraging influential outside partners to help them debut their newest shoes or even co-design entirely new styles.
THE NEWS IN BRIEF
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Nike Shareholders Reject Climate Proposal Backed by Norway Wealth Fund
The proposal urged more transparency about the company’s climate goals, including the disclosure of details on how the sportswear maker intends to achieve emissions-reduction targets.
Nike Hires Walmart Veteran Ewing as Chief Commercial Officer
Jane Ewing, who was most recently interim chief executive officer for Sam’s Club in China, will join Nike on Sept. 7.
Dick’s Sporting Goods Cuts Annual Forecasts as Demand Weakens
The sports retailer cut its full-year sales and profit forecasts as a cautious consumer environment hit demand for athletic apparel and sporting goods.
World Cup Trophy to Arrive in Bespoke Louis Vuitton Trunk
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Nike Out of World Cup as Adidas-Outfitted Teams Head to Final
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.
Nike Edges Past Quarterly Revenue Estimates
The sportswear company reported fourth-quarter revenue of $10.97 billion, compared with analysts’ average estimate of $10.86 billion.