World Cup Trophy to Arrive in Bespoke Louis Vuitton Trunk
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Rihanna’s Puma Exit Proves the Celebrity Sneaker Bubble Has Burst
Once upon a time, having a cultural superstar under a brand’s umbrella was a huge win across fashion. Today, it’s clear that strategy doesn’t work as well.
Rihanna’s Puma Exit Proves the Celebrity Sneaker Bubble Has Burst
Once upon a time, having a cultural superstar under a brand’s umbrella was a huge win across fashion. Today, it’s clear that strategy doesn’t work as well.
Swatch’s Audemars Piguet Collab Is Filling the Gap Sneakers Left
Audemars Piguet took a page out of the sneaker industry’s book to democratise its brand and release the most discussed product of the year so far.
Swatch’s Audemars Piguet Collab Is Filling the Gap Sneakers Left
Audemars Piguet took a page out of the sneaker industry’s book to democratise its brand and release the most discussed product of the year so far.
On’s Margins Look More Like Luxury Than Sneakers. Can It Last?
The Swiss footwear and apparel company’s gross margin far outpaces that of its industry rivals, hovering closer to the levels seen at luxury brands. But as the company grows, its new baseline margin rate will be hard to maintain.
On’s Margins Look More Like Luxury Than Sneakers. Can It Last?
The Swiss footwear and apparel company’s gross margin far outpaces that of its industry rivals, hovering closer to the levels seen at luxury brands. But as the company grows, its new baseline margin rate will be hard to maintain.
Why Can’t Sneaker Brands Let Go of Nostalgia?
Reebok’s upcoming reissue of a mid-2000s shoe is a symptom of a bigger problem in the sneaker industry: its dependence on nostalgia.
Why Can’t Sneaker Brands Let Go of Nostalgia?
Reebok’s upcoming reissue of a mid-2000s shoe is a symptom of a bigger problem in the sneaker industry: its dependence on nostalgia.
Why Nike’s SNKRS App Isn’t Going Anywhere
Rumblings of the dissolution of Nike’s SNKRS app popped up over the weekend following layoffs at the brand, but you shouldn’t bet on it going anywhere.
Why Nike’s SNKRS App Isn’t Going Anywhere
Rumblings of the dissolution of Nike’s SNKRS app popped up over the weekend following layoffs at the brand, but you shouldn’t bet on it going anywhere.
Footwear’s Inflation Solution Is a Big Problem
US footwear sales have remained flat despite consumers buying less. Here’s why that’s a bad sign for the industry.
Footwear’s Inflation Solution Is a Big Problem
US footwear sales have remained flat despite consumers buying less. Here’s why that’s a bad sign for the industry.
What Fashion Can Offer Fencing as the Sport Eyes Growth
Fashion deals have been a promising path to growth for niche sports over the past few years. Now fencing wants in.
What Fashion Can Offer Fencing as the Sport Eyes Growth
Fashion deals have been a promising path to growth for niche sports over the past few years. Now fencing wants in.
An Up-Close Look At Nike’s and Adidas’ Battle For NYC
Nike and Adidas SoHo stores are within a few feet of one another in New York City. I visited both. Here are my impressions.
An Up-Close Look At Nike’s and Adidas’ Battle For NYC
Nike and Adidas SoHo stores are within a few feet of one another in New York City. I visited both. Here are my impressions.
Chip Wilson Keeps Lululemon’s Proxy Battle Going
The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.
Chip Wilson Keeps Lululemon’s Proxy Battle Going
The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.
For Adidas, Making Marathon History Worked Well
Adidas’ performance at the London Marathon established it as a leader in the running category.
For Adidas, Making Marathon History Worked Well
Adidas’ performance at the London Marathon established it as a leader in the running category.
Opinion: Lululemon’s CEO Choice Is a Missed Chance to Pacify Elliott
It’s difficult to see why the company didn’t select investor Elliott’s preferred candidate, Ralph Lauren Corp.’s Jane Nielsen, writes Andrea Felsted.
Opinion: Lululemon’s CEO Choice Is a Missed Chance to Pacify Elliott
It’s difficult to see why the company didn’t select investor Elliott’s preferred candidate, Ralph Lauren Corp.’s Jane Nielsen, writes Andrea Felsted.
Heidi O’Neill Deserves a Chance to Succeed at Lululemon
The Nike veteran’s appointment as Lululemon’s CEO doesn’t seem to be going over well with investors.
Heidi O’Neill Deserves a Chance to Succeed at Lululemon
The Nike veteran’s appointment as Lululemon’s CEO doesn’t seem to be going over well with investors.
THE NEWS IN BRIEF
Nike Out of World Cup as Adidas-Outfitted Teams Head to Final
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.
Nike Edges Past Quarterly Revenue Estimates
The sportswear company reported fourth-quarter revenue of $10.97 billion, compared with analysts’ average estimate of $10.86 billion.
Mid-World Cup, On Eyes Entry Into Football
The fast-growing Swiss running brand plans to leverage its robotic manufacturing to disrupt a lucrative soccer lifestyle market currently dominated by Nike and Adidas.
Nike Hires Pfizer’s Denton to Take Over for Departing CFO
David Denton will take over on Aug. 17, succeeding Matthew Friend.
Lululemon Ends Proxy Battle With Founder Chip Wilson
The deal gives Wilson two board picks in exchange for his pledge to refrain from disparaging the company for 18 months.
Lululemon Criticises Chip Wilson, Sets Proxy Vote
The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June.
Under Armour Sees Another Weak Year as North America Struggles, Shares Slump
Founder Kevin Plank, who returned as CEO in 2024, outlined a plan that involved reducing about a fourth of the company's product lines and shifting to higher-priced items in sports categories.