World Cup Trophy to Arrive in Bespoke Louis Vuitton Trunk
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Don’t Blame Basketball for Nike’s Slowdown
An NBA reporter’s analysis of Nike’s basketball business has sparked a new conversation about how much the category and the stars that drive it are to blame for the company’s recent struggles.
Don’t Blame Basketball for Nike’s Slowdown
An NBA reporter’s analysis of Nike’s basketball business has sparked a new conversation about how much the category and the stars that drive it are to blame for the company’s recent struggles.
Is the World Cup the Sure Bet Sportswear Thinks It Is?
Hilton CEO, Chris Nassetta, revealed that the company’s bookings for the World Cup aren’t as strong as they’d hoped to this point. That might signal a need for an adjustment from the sportswear industry.
Is the World Cup the Sure Bet Sportswear Thinks It Is?
Hilton CEO, Chris Nassetta, revealed that the company’s bookings for the World Cup aren’t as strong as they’d hoped to this point. That might signal a need for an adjustment from the sportswear industry.
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
The Debrief | Nike’s Reality Check
BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.
Opinion: China’s Sneaker Wars Are Just Kicking Off
The sheer number of international activewear players operating in China, which is in the midst of an outdoor sports boom, undercuts the idea that Chinese consumers have shunned foreign brands entirely, writes Juliana Liu.
Opinion: China’s Sneaker Wars Are Just Kicking Off
The sheer number of international activewear players operating in China, which is in the midst of an outdoor sports boom, undercuts the idea that Chinese consumers have shunned foreign brands entirely, writes Juliana Liu.
Ralph Lauren’s Grip Loosens on Tennis
Ralph Lauren has been the standard bearer for fashion in tennis for decades. So it’s genuinely shocking that the company just lost its Australian Open sponsorship.
Ralph Lauren’s Grip Loosens on Tennis
Ralph Lauren has been the standard bearer for fashion in tennis for decades. So it’s genuinely shocking that the company just lost its Australian Open sponsorship.
Hugo Boss Bets on Tennis With Australian Open Partnership
After six years with Ralph Lauren as its title sponsor, the Australian Open is inking a new partnership with Hugo Boss. It’s a meaningful shift for both the tournament and Hugo Boss as the brand looks to rebuild.
Hugo Boss Bets on Tennis With Australian Open Partnership
After six years with Ralph Lauren as its title sponsor, the Australian Open is inking a new partnership with Hugo Boss. It’s a meaningful shift for both the tournament and Hugo Boss as the brand looks to rebuild.
The Moment of Truth for the Athlete Endorser is Here
The chaotic shape of the sportswear market may be reshaping the way brands deal with the athletes they work with.
The Moment of Truth for the Athlete Endorser is Here
The chaotic shape of the sportswear market may be reshaping the way brands deal with the athletes they work with.
South Africa’s Old School Is Taking on the Global Athleisure Market
The clothing startup is riding a wave of interest in throwback team jerseys and looking to break out of its home market through partnerships with sports giants such as the NBA.
South Africa’s Old School Is Taking on the Global Athleisure Market
The clothing startup is riding a wave of interest in throwback team jerseys and looking to break out of its home market through partnerships with sports giants such as the NBA.
Can the World Cup Solve Nike’s Problems?
Rumoured upcoming collaborations for Nike show how deeply the brand is investing in the World Cup this year. With football fashion on the rise, it’s worth wondering if this run might be the moment Nike needs to get out of its current slump.
Can the World Cup Solve Nike’s Problems?
Rumoured upcoming collaborations for Nike show how deeply the brand is investing in the World Cup this year. With football fashion on the rise, it’s worth wondering if this run might be the moment Nike needs to get out of its current slump.
Sportswear Brands Have Tough Decisions to Make Around the War in the Middle East
Surging oil prices are raising questions about the structure of supply chains and when companies will need to pass increased costs onto consumers.
Sportswear Brands Have Tough Decisions to Make Around the War in the Middle East
Surging oil prices are raising questions about the structure of supply chains and when companies will need to pass increased costs onto consumers.
The Public Isn’t Buying What Nike Is Selling. Can That Change?
Nike CEO Elliott Hill publicly exuded plenty of confidence during the company’s crucial third-quarter earnings call. That didn’t stop the brand’s stock from hitting an 11-year low.
The Public Isn’t Buying What Nike Is Selling. Can That Change?
Nike CEO Elliott Hill publicly exuded plenty of confidence during the company’s crucial third-quarter earnings call. That didn’t stop the brand’s stock from hitting an 11-year low.
Nike’s Ann Miller Talks the Brand’s Final Four Takeover
Nike is all over the place at the Final Four. The brand sponsors each Final Four team in the men’s and women’s tournaments, with the lone exception of South Carolina (until it switches brands in July). Ann Miller, Nike’s EVP of global sports marketing, talks about the brand’s presence in the tournament and in college sports overall.
Nike’s Ann Miller Talks the Brand’s Final Four Takeover
Nike is all over the place at the Final Four. The brand sponsors each Final Four team in the men’s and women’s tournaments, with the lone exception of South Carolina (until it switches brands in July). Ann Miller, Nike’s EVP of global sports marketing, talks about the brand’s presence in the tournament and in college sports overall.
THE NEWS IN BRIEF
Nike Out of World Cup as Adidas-Outfitted Teams Head to Final
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.
Nike Edges Past Quarterly Revenue Estimates
The sportswear company reported fourth-quarter revenue of $10.97 billion, compared with analysts’ average estimate of $10.86 billion.
Mid-World Cup, On Eyes Entry Into Football
The fast-growing Swiss running brand plans to leverage its robotic manufacturing to disrupt a lucrative soccer lifestyle market currently dominated by Nike and Adidas.
Nike Hires Pfizer’s Denton to Take Over for Departing CFO
David Denton will take over on Aug. 17, succeeding Matthew Friend.
Lululemon Ends Proxy Battle With Founder Chip Wilson
The deal gives Wilson two board picks in exchange for his pledge to refrain from disparaging the company for 18 months.
Lululemon Criticises Chip Wilson, Sets Proxy Vote
The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June.
Under Armour Sees Another Weak Year as North America Struggles, Shares Slump
Founder Kevin Plank, who returned as CEO in 2024, outlined a plan that involved reducing about a fourth of the company's product lines and shifting to higher-priced items in sports categories.