On Targets High-Teens Growth Through 2029
The Swiss brand revealed its plan to keep up its momentum with new products in sports such as golf and its Mbappé-supported entry into football ahead of its investor day Tuesday.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
The Debrief | How Nike Built the Biggest World Cup Campaign Ever
Nike’s VP of global brand management Helena Thornton joins The Debrief to explore the thinking behind Nike’s ‘Rip the Script’ campaign and the power of sport as culture.
Nike’s Comeback Is Still Stuck in Slow Motion
Nike is set to report its fourth-quarter and full-year results late on Tuesday. While these results will be meaningful in dissecting the company’s past year, the next quarter to come will be more indicative of Nike’s future.
Nike Under Pressure Ahead of Earnings
The sporting goods giant faces a ‘show me’ moment as investors seek signs of stabilisation with sales down in seven of the past eight quarters.
Nike and Adidas Are Taking the World Cup to the Street
Nike and Adidas have been jostling for position with their World Cup activations for months now. This weekend, that battle will spill into the streets of New York City.
Why Tech Wear Is Crashing Paris Fashion Week
The running category will be more present than ever before at Paris Fashion Week, as brands like Hoka, Satisfy and more descend upon one of fashion’s biggest moments of the
Why Converse’s Future Is Now an Even Bigger Question
NBA superstar Shai Gilgeous-Alexander was the headliner for Nike’s struggling Converse brand. Now, Nike is moving him under its own label, raising questions about its plans for its flagging subsidiary.
Knicks Fashion Fever Is Only Just Beginning
The New York Knicks’ first NBA championship in 53 years has sparked a true zeitgeist moment that fashion is infiltrating at all levels.
What Fashion Can Learn From Knicks Fever
The NBA finals have fired up New York City with the kind of collective experiences, can’t-miss moments and organic celebrity endorsements that are mostly missing from today’s fashion landscape.
How Nike’s World Cup Strategy Is Playing Out in Stores
Nike has successfully created a moment around the World Cup, but can its products sustain that momentum? That’s the biggest question the brand will face over these next few weeks.
The Strategy Behind Nike’s Colossal World Cup Bet
A blockbuster spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s huge bet on a blend of football and culture to connect with consumers on its home turf and beyond as it seeks to use the biggest World Cup in history to reignite brand heat and sales.
Why StockX Is Launching Live Shopping
The secondary market platform is adding a new live shopping service this summer where users will be able to sell everything from sneakers to electronics. Chief executive Greg Schwartz explains why and how it works.
The Multibillion Dollar Battle for a Fragmented World Cup
More teams, more countries and a massive push into the American mainstream. Here is how sportswear giants and fashion houses are lining up.
THE NEWS IN BRIEF
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Nike Shareholders Reject Climate Proposal Backed by Norway Wealth Fund
The proposal urged more transparency about the company’s climate goals, including the disclosure of details on how the sportswear maker intends to achieve emissions-reduction targets.
Nike Hires Walmart Veteran Ewing as Chief Commercial Officer
Jane Ewing, who was most recently interim chief executive officer for Sam’s Club in China, will join Nike on Sept. 7.
Dick’s Sporting Goods Cuts Annual Forecasts as Demand Weakens
The sports retailer cut its full-year sales and profit forecasts as a cautious consumer environment hit demand for athletic apparel and sporting goods.
World Cup Trophy to Arrive in Bespoke Louis Vuitton Trunk
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Nike Out of World Cup as Adidas-Outfitted Teams Head to Final
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.
Nike Edges Past Quarterly Revenue Estimates
The sportswear company reported fourth-quarter revenue of $10.97 billion, compared with analysts’ average estimate of $10.86 billion.