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Masterclasses

Live and on-demand masterclasses providing key learnings on critical topics spanning fashion and beauty.
Recent Masterclasses
Retail

BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories

Watch on demand a BoF Professional Masterclass on “The New Hype Playbook: From Drops to Stories” which unpacks how brands cultivate hype through community-based storytelling, the role of hero products, and intimate retail experiences that turn customers into believers.

Retail

BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories

Watch on demand a BoF Professional Masterclass on “The New Hype Playbook: From Drops to Stories” which unpacks how brands cultivate hype through community-based storytelling, the role of hero products, and intimate retail experiences that turn customers into believers.


Beauty

BoF Professional Masterclass | How to Build a Forever Beauty Brand

Join us for our next BoF Professional Masterclass on Wednesday, May 6, at 17:00 BST / 12:00 EST as case study Daniela Morosini and a panel of experts unpack customer clarity and creating product differentiation to build a long-lasting beauty label.

Beauty

BoF Professional Masterclass | How to Build a Forever Beauty Brand

Join us for our next BoF Professional Masterclass on Wednesday, May 6, at 17:00 BST / 12:00 EST as case study Daniela Morosini and a panel of experts unpack customer clarity and creating product differentiation to build a long-lasting beauty label.


Marketing

BoF Professional Masterclass | The Fashion Marketer’s Guide to AI

Watch on demand a BoF Professional Masterclass on “The Fashion Marketer’s Guide to AI” which unpacks how marketers can adapt to utilise AI and build lifetime value in this approach.

Marketing

BoF Professional Masterclass | The Fashion Marketer’s Guide to AI

Watch on demand a BoF Professional Masterclass on “The Fashion Marketer’s Guide to AI” which unpacks how marketers can adapt to utilise AI and build lifetime value in this approach.


Retail

BoF Professional Masterclass | The State of Fashion 2026

Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.

Retail

BoF Professional Masterclass | The State of Fashion 2026

Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.


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Retail

BoF Masterclass | The New Rules for Getting Acquired

Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The New Rules for Getting Acquired.”

Retail

BoF Masterclass | The New Rules for Getting Acquired

Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The New Rules for Getting Acquired.”


Retail

BoF Masterclass | How Brands Build Genuine Communities

Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”

Retail

BoF Masterclass | How Brands Build Genuine Communities

Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”


Retail

BoF Masterclass | The Complete Guide to Communicating Value to Shoppers

Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “The Complete Guide to Communicating Value to Shoppers.”

Retail

BoF Masterclass | The Complete Guide to Communicating Value to Shoppers

Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “The Complete Guide to Communicating Value to Shoppers.”


News & Analysis

BoF Masterclass | The State of Fashion 2025

Watch on demand a BoF Professional Masterclass that explores the topic in our latest report with McKinsey & Company, “The State of Fashion 2025.”

News & Analysis

BoF Masterclass | The State of Fashion 2025

Watch on demand a BoF Professional Masterclass that explores the topic in our latest report with McKinsey & Company, “The State of Fashion 2025.”


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Beauty

BoF Masterclass | Building an Effective Loyalty Programme

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.”

Beauty

BoF Masterclass | Building an Effective Loyalty Programme

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.”


Marketing

BoF Masterclass | How to Create Cultural Moments on Any Budget

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Create Cultural Moments on Any Budget.”

Marketing

BoF Masterclass | How to Create Cultural Moments on Any Budget

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Create Cultural Moments on Any Budget.”


Retail

BoF Masterclass | The Art and Science of Retail Store Success

Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “The Art and Science of Retail Store Success.”

Retail

BoF Masterclass | The Art and Science of Retail Store Success

Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “The Art and Science of Retail Store Success.”


Luxury

BoF Masterclass | Selling Luxury to the 1%

Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How Brands Sell Luxury to the 1%”.

Luxury

BoF Masterclass | Selling Luxury to the 1%

Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How Brands Sell Luxury to the 1%”.