Elle Launches Moroccan Edition
Hitting newsstands in October, the magazine marks Elle’s 51st international edition, published under licence by the Geomedia group.
Masterclasses
Live and on-demand masterclasses providing key learnings on critical topics spanning fashion and beauty.
BoF Professional Masterclass | How Brands Can Get Category Expansion Right
Join us for our next BoF Professional Masterclass on Wednesday, October 21, at 16:00 BST / 11:00 EDT as BoF’s Priya Rao and Liz Flora unpack how to successfully launch a new beauty segment with fast growth as well as longevity.
Recent Masterclasses
Luxury
BoF Professional Masterclass | Chanel: The Designer Revamp That Worked
Join us for our next BoF Professional Masterclass on Monday, September 21, at 17:00 BST / 12:00 EDT as BoF’s Marc Bain and Robert Williams unpack the multi-faceted strategy that reignited desirability and sales, allowing the French couture icon to solidify its position in ‘ultimate luxury.’
Sports
BoF Professional Masterclass | Sports Marketing Strategies That Work
Join us for our next BoF Professional Masterclass on Wednesday, August 5, at 17:00 BST / 12:00 EDT as BoF’s Marc Bain and Mike Sykes unpack the strategies Uniqlo, Sephora and Amiri are using now to find success in sports and forge relationships that are yielding real results.
Luxury
BoF Professional Masterclass | Face to Face With Luxury Clients
Join us for our next BoF Professional Masterclass on Tuesday, July 21, at 15:00 BST / 10:00 EDT as BoF’s founder and chief executive Imran Amed and McKinsey & Company's senior partner Gemma D’Auria unpack insights on what luxury customers want today from our latest State of Fashion report.
Retail
BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories
Watch on demand a BoF Professional Masterclass on “The New Hype Playbook: From Drops to Stories” which unpacks how brands cultivate hype through community-based storytelling, the role of hero products, and intimate retail experiences that turn customers into believers.
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Beauty
BoF Professional Masterclass | How to Build a Forever Beauty Brand
Join us for our next BoF Professional Masterclass on Wednesday, May 6, at 17:00 BST / 12:00 EST as case study Daniela Morosini and a panel of experts unpack customer clarity and creating product differentiation to build a long-lasting beauty label.
Marketing
BoF Professional Masterclass | The Fashion Marketer’s Guide to AI
Watch on demand a BoF Professional Masterclass on “The Fashion Marketer’s Guide to AI” which unpacks how marketers can adapt to utilise AI and build lifetime value in this approach.
Retail
BoF Professional Masterclass | The State of Fashion 2026
Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.
Retail
BoF Masterclass | The New Rules for Getting Acquired
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The New Rules for Getting Acquired.”
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Retail
BoF Masterclass | How Brands Build Genuine Communities
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”
Retail
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “The Complete Guide to Communicating Value to Shoppers.”
News & Analysis
BoF Masterclass | The State of Fashion 2025
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report with McKinsey & Company, “The State of Fashion 2025.”
Beauty
BoF Masterclass | Building an Effective Loyalty Programme
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.”
The News in Brief
David’s Bridal Plans Spinoff and IPO of AI Wedding Planning Platform Pearl
Pearl, a subsidiary of David’s Bridal, will own David’s Bridal and license its intellectual property back to the bridalwear brand. David’s Bridal CEO Kelly Cook will serve as Pearl’s CEO.
L’Oréal Sales Beat Expectations as Premium Products Surge
The French giant handily beat expectations on strong demand for hair products at salons and premium skincare from its dermatological division.
P&G Beats Revenue Estimates, Flags Bigger Hit to Annual Profit
The maker of Pantene shampoo was helped by strong personal care demand, but expects higher commodity costs to reduce profit by about $1.4 billion this year.
Patrick Ta Beauty Announces New Creative and Marketing Leadership
Haus Labs executive Angela Simpson and Carolyne Rapp have joined as chief marketing officer and vice president of creative respectively as the brand readies for further global expansion.
Hermès Sales Miss Estimates as Chinese Shoppers Curb Spending
The French leather goods powerhouse reported no sales growth in Asia-Pacific excluding Japan, its biggest market, last quarter.
The Lede Company Acquires London-Based Agency Aisle 8
As part of the acquisition, Aisle 8 founder Lauren Winslade will join Lede as president of brand for its UK office, bolstering the agency’s presence in the region.
EBay Will Lay Off 9% of Workforce
The online marketplace is looking to simplify operations and shift resources to its fastest-growing areas, Reuters reported.