Agenda-setting intelligence, analysis and advice for the global fashion community.
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Community is too often reduced to a buzzword, but when cultivated correctly, it can be one of fashion’s most powerful means for engaging customers and building loyalty, particularly in times of economic uncertainty. This case study looks at examples of brands that have successfully created thriving fan communities and their approaches to creating lasting and rewarding relationships with their customers.
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Offhand remarks by French football superstar Kylian Mbappé sparked a backlash from Chinese ‘netizens’ this week, leaving labels from On to Dior exposed in one of fashion’s most important markets.
Photographer, stylist and entrepreneur Daniel Obasi joins Imran Amed on The BoF Podcast to discuss instinct-led world-building, his approach to image-making, and what makes Lagos’ creative scene singularly resilient, yet structurally unsupported.
The launch of Nike’s new Vegum Run shoes exclusively in India lays a groundwork for a new production cycle that could give the brand a leg up in its different geographies moving forward.
The Chinese beauty conglomerate’s revenue grew 29.8 percent in the latest quarter, but its profit decreased by double digits due to increased promotional expenses as it expands overseas.
