L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Masterclasses
Live and on-demand masterclasses providing key learnings on critical topics spanning fashion and beauty.
BoF Professional Masterclass | Chanel: The Designer Revamp That Worked
Join us for our next BoF Professional Masterclass on Monday, September 21, at 17:00 BST / 12:00 EDT as BoF’s Marc Bain and Robert Williams unpack the multi-faceted strategy that reignited desirability and sales, allowing the French couture icon to solidify its position in ‘ultimate luxury.’
Recent Masterclasses
Sports
BoF Professional Masterclass | Sports Marketing Strategies That Work
Join us for our next BoF Professional Masterclass on Wednesday, August 5, at 17:00 BST / 12:00 EDT as BoF’s Marc Bain and Mike Sykes unpack the strategies Uniqlo, Sephora and Amiri are using now to find success in sports and forge relationships that are yielding real results.
BoF Professional Masterclass | Sports Marketing Strategies That Work
Join us for our next BoF Professional Masterclass on Wednesday, August 5, at 17:00 BST / 12:00 EDT as BoF’s Marc Bain and Mike Sykes unpack the strategies Uniqlo, Sephora and Amiri are using now to find success in sports and forge relationships that are yielding real results.
Luxury
BoF Professional Masterclass | Face to Face With Luxury Clients
Join us for our next BoF Professional Masterclass on Tuesday, July 21, at 15:00 BST / 10:00 EDT as BoF’s founder and chief executive Imran Amed and McKinsey & Company's senior partner Gemma D’Auria unpack insights on what luxury customers want today from our latest State of Fashion report.
BoF Professional Masterclass | Face to Face With Luxury Clients
Join us for our next BoF Professional Masterclass on Tuesday, July 21, at 15:00 BST / 10:00 EDT as BoF’s founder and chief executive Imran Amed and McKinsey & Company's senior partner Gemma D’Auria unpack insights on what luxury customers want today from our latest State of Fashion report.
Retail
BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories
Watch on demand a BoF Professional Masterclass on “The New Hype Playbook: From Drops to Stories” which unpacks how brands cultivate hype through community-based storytelling, the role of hero products, and intimate retail experiences that turn customers into believers.
BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories
Watch on demand a BoF Professional Masterclass on “The New Hype Playbook: From Drops to Stories” which unpacks how brands cultivate hype through community-based storytelling, the role of hero products, and intimate retail experiences that turn customers into believers.
Beauty
BoF Professional Masterclass | How to Build a Forever Beauty Brand
Join us for our next BoF Professional Masterclass on Wednesday, May 6, at 17:00 BST / 12:00 EST as case study Daniela Morosini and a panel of experts unpack customer clarity and creating product differentiation to build a long-lasting beauty label.
BoF Professional Masterclass | How to Build a Forever Beauty Brand
Join us for our next BoF Professional Masterclass on Wednesday, May 6, at 17:00 BST / 12:00 EST as case study Daniela Morosini and a panel of experts unpack customer clarity and creating product differentiation to build a long-lasting beauty label.
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Marketing
BoF Professional Masterclass | The Fashion Marketer’s Guide to AI
Watch on demand a BoF Professional Masterclass on “The Fashion Marketer’s Guide to AI” which unpacks how marketers can adapt to utilise AI and build lifetime value in this approach.
BoF Professional Masterclass | The Fashion Marketer’s Guide to AI
Watch on demand a BoF Professional Masterclass on “The Fashion Marketer’s Guide to AI” which unpacks how marketers can adapt to utilise AI and build lifetime value in this approach.
Retail
BoF Professional Masterclass | The State of Fashion 2026
Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.
BoF Professional Masterclass | The State of Fashion 2026
Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026.
Retail
BoF Masterclass | The New Rules for Getting Acquired
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The New Rules for Getting Acquired.”
BoF Masterclass | The New Rules for Getting Acquired
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The New Rules for Getting Acquired.”
Retail
BoF Masterclass | How Brands Build Genuine Communities
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”
BoF Masterclass | How Brands Build Genuine Communities
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”
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Retail
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “The Complete Guide to Communicating Value to Shoppers.”
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “The Complete Guide to Communicating Value to Shoppers.”
News & Analysis
BoF Masterclass | The State of Fashion 2025
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report with McKinsey & Company, “The State of Fashion 2025.”
BoF Masterclass | The State of Fashion 2025
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report with McKinsey & Company, “The State of Fashion 2025.”
Beauty
BoF Masterclass | Building an Effective Loyalty Programme
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.”
BoF Masterclass | Building an Effective Loyalty Programme
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.”
Marketing
BoF Masterclass | How to Create Cultural Moments on Any Budget
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Create Cultural Moments on Any Budget.”
BoF Masterclass | How to Create Cultural Moments on Any Budget
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Create Cultural Moments on Any Budget.”
The News in Brief
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.
Top Africa Clothes Retailer Pepkor Sinks on Earnings Outlook
Shares in the South African discount clothing retailer fell the most in more than three years, as an expansion into banking weighed on profit forecasts.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.
Kevin.Murphy Appoints New CEO
The Australian hair care brand has named Elisa Fischer its new global chief executive as it looks to push deeper into international markets.