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BoF Professional Masterclass | How to Build a Forever Beauty Brand

Watch on demand a BoF Professional Masterclass on “How to Build a Forever Beauty Brand” which unpacks customer clarity and creating product differentiation to build a long-lasting beauty label.

BoF Team

27 April 2026

Watch on demand here:

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Case Study

Case Study | How to Build a Forever Beauty Brand

Exclusive to BoF Professional members.

In This Article

Topics

Beauty

Series

Masterclasses

The Next-Gen Makeup Artists Painting Beauty’s Future

These breakout beauty professionals may not yet be boldfaced names, but their work with era-defining celebrities and the world’s largest brands prove their influence is taking hold.

Kate Spade Names Jonathan Saunders Executive Creative Director

After years without a single creative leader, the Tapestry-owned brand is betting the Alexander McQueen and Calvin Klein alum can help reignite growth and sharpen its identity.

Phillip Lim Announces New Brand PlayLoveWin

The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.

Mike Ashley’s Frasers Boosts Hugo Boss Stake to Over 30%

After crossing the 30 percent ownership threshold, Frasers is now required to make a mandatory takeover bid under German rules.

The Business of Fashion