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BoF Professional Masterclass | The Fashion Marketer’s Guide to AI

Watch on demand a BoF Professional Masterclass on “The Fashion Marketer’s Guide to AI” which unpacks how marketers can adapt to utilise AI and build lifetime value in this approach.

BoF Team

13 April 2026

Watch on demand here:

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Case Study | The Fashion Marketer’s Guide to AI

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Kate Spade Names Jonathan Saunders Executive Creative Director

After years without a single creative leader, the Tapestry-owned brand is betting the Alexander McQueen and Calvin Klein alum can help reignite growth and sharpen its identity.

Phillip Lim Announces New Brand PlayLoveWin

The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.

Mike Ashley’s Frasers Boosts Hugo Boss Stake to Over 30%

After crossing the 30 percent ownership threshold, Frasers is now required to make a mandatory takeover bid under German rules.

France Passes Bill to Ban Social Media for Children Under 15

Kids under 15 years old won’t be able to create new accounts from September before a full ban comes into effect in January for existing profiles.

The Business of Fashion