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BoF Team

Partner Content

BoF LIVE | How to Measure the Marketing Impact of Desirability

Join us on Thursday, October 22, at 16:00 BST / 11:00 EDT for our next #BoFLIVE.


Beauty

BoF Professional Masterclass | How Brands Can Get Category Expansion Right

Join us for our next BoF Professional Masterclass on Wednesday, October 21, at 16:00 BST / 11:00 EDT as BoF’s Priya Rao and Liz Flora unpack how to successfully launch a new beauty segment with fast growth as well as longevity.


News & Analysis

Every Look From The BoF 500 Gala 2026 Red Carpet

Sarah Burton, Bhavitha Mandava, Harit Buayoi and Napatsakorn Pingmuang were among those who celebrated new entrants and longstanding members of The BoF 500 community during Paris Fashion Week.


Luxury

BoF Professional Masterclass | Chanel: The Designer Revamp That Worked

Join us for our next BoF Professional Masterclass on Monday, September 21, at 17:00 BST / 12:00 EDT as BoF’s Marc Bain and Robert Williams unpack the multi-faceted strategy that reignited desirability and sales, allowing the French couture icon to solidify its position in ‘ultimate luxury.’


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