Mike Ashley’s Frasers Says It’s Taken Control of Hugo Boss
The British retail group has pushed its stake in the German apparel brand above 50 percent in a move that will turn Hugo Boss into a subsidiary of Frasers.
Consumers
Latest News & Analysis
Beauty
A Mall Mainstay Makes Itself Over
Bath & Body Works’ is the US’ most ubiquitous fragrance company. But to regain relevancy, a facelift — in more ways than one — is incoming.
Retail
UK Retail Sales Fall 0.4% in September, More Than Forecast
Sales fell in September as above-average temperatures hit demand for autumn clothing.
Beauty
How Big Can E.l.f. Get?
This week, Priya Rao wonders if the conglomerate’s hero brand can really be a multi-category proposition.
Beauty
Beauty Giants Target ‘Ozempic Face’ as Boom in Obesity Drugs Opens New Market
Galderma, Natura and L'Oréal are designing products for customers worried about facial sagging and volume loss, looking to capitalise on a new set of skin concerns.
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Beauty
How Collagen Jelly Pouches Became Beauty’s Latest Viral Craze
Collagen supplements have been staples in Asia for decades. Now, they’re gaining traction in the West, fuelled by viral jelly pouches and trendy drinkable formats. But not everyone is buying in.
Retail
Fashion’s Next Growth Opportunity Isn’t Gen Z
Brands like Evereve, Ulla Johnson and Frances Valentine are courting older shoppers with spending power and brand loyalty, without sacrificing their youth appeal.
Beauty
How to Unlock the Male Beauty Shopper
French label Horace’s Sephora launch highlights the growing opportunity in men’s beauty — and the challenge of getting male customers through the door.
Retail
Victoria’s Secret Straddles the Line Between Past and Present
The lingerie label is courting younger, digitally native customers through a YouTube docuseries, theatre screenings and live show access, while preserving the sexiness that made it iconic.
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Marketing
How Brands Are Democratising the Runway
To turn fleeting buzz into lasting customer loyalty, fashion labels are welcoming shoppers into the traditionally exclusive world of runway shows through invites, community events and content that deepens collection narratives.
Retail
How Babies Became Luxury’s New Aspirational Category
Parents may be having fewer kids, but they’re not skimping on them. As traditional luxury loses its lustre, premium strollers, carriers and other baby gear are the latest markers of wealth and taste.
Wellness
THG Lifts 2026 Profit Forecast on Nutrition Demand
The UK e-commerce platform, which owns Dermstore and Lookfantastic, forecast 2026 adjusted core profit above market expectations, driven by strong demand for its sports nutrition and supplements brand and favourable whey protein prices.
Technology
How Fashion Brands Get AI Visibility Right
Getting AI to understand a brand does not guarantee it will recommend it. Drawing on data from BoF Insights Brand Pulse, new analysis of 120 fashion brands reveals how companies can improve their visibility and representation across ChatGPT, Claude and Gemini.
The News in Brief
Shein Agrees to Pay $100 Million to Settle US FTC Probe
The settlement, equivalent to 44 percent of the ultra fast-fashion company’s second-quarter profit, is the latest blow amid regulatory and tax crackdowns in Europe and the US that have hampered Shein’s growth.
Kering Drops 12% as Luxury Braces for Tough Winter
The recovery long promised by luxury brands seems nowhere in sight, as the expansion of war in the Middle East, along with China’s tax crackdown on the wealthy, piled further pressure on the world’s biggest luxury conglomerates in the third quarter, and executives buckled in for a tough winter.
UK Retail Sales Fall 0.4% in September, More Than Forecast
Sales fell in September as above-average temperatures hit demand for autumn clothing.
Elle Launches Moroccan Edition
Hitting newsstands in October, the magazine marks Elle’s 51st international edition, published under licence by the Geomedia group.
David’s Bridal Plans Spinoff and IPO of AI Wedding Planning Platform Pearl
Pearl, a subsidiary of David’s Bridal, will own David’s Bridal and license its intellectual property back to the bridalwear brand. David’s Bridal CEO Kelly Cook will serve as Pearl’s CEO.
L’Oréal Sales Beat Expectations as Premium Products Surge
The French giant handily beat expectations on strong demand for hair products at salons and premium skincare from its dermatological division.
P&G Beats Revenue Estimates, Flags Bigger Hit to Annual Profit
The maker of Pantene shampoo was helped by strong personal care demand, but expects higher commodity costs to reduce profit by about $1.4 billion this year.