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Global Markets

What’s Holding Back India’s Resale Market?

Recent startup failures have exposed the gap between bullish growth forecasts and commercial realities in India’s secondhand fashion sector, where cultural taboos, fragmentation and limited scalability continue to thwart ambitions.

Global Markets

What’s Holding Back India’s Resale Market?

Recent startup failures have exposed the gap between bullish growth forecasts and commercial realities in India’s secondhand fashion sector, where cultural taboos, fragmentation and limited scalability continue to thwart ambitions.


Marketing

Why Some Brands Are Roasting Themselves

While most marketers ignore or suppress criticism, some are learning to harness negative reviews and poke fun at themselves to disarm haters and connect with Gen Z.

Marketing

Why Some Brands Are Roasting Themselves

While most marketers ignore or suppress criticism, some are learning to harness negative reviews and poke fun at themselves to disarm haters and connect with Gen Z.


Sustainability

Fashion Can’t Treat Climate Change as Just a Sustainability Problem

Fashion’s biggest sustainability challenges don’t exist in isolation. Increasingly, neither do the solutions.

Sustainability

Fashion Can’t Treat Climate Change as Just a Sustainability Problem

Fashion’s biggest sustainability challenges don’t exist in isolation. Increasingly, neither do the solutions.


Beauty

Exclusive: K18 Bets on Longevity

The hair care brand’s latest product, which will anchor a new longevity-focused franchise, plants a flag in what its founder calls one of the most consequential shifts beauty has ever seen.

Beauty

Exclusive: K18 Bets on Longevity

The hair care brand’s latest product, which will anchor a new longevity-focused franchise, plants a flag in what its founder calls one of the most consequential shifts beauty has ever seen.


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Sustainability

Why Consumers Are Ditching Polyester for Natural Fibres

The material has become a lightning rod on social media as shoppers reject synthetics and seek out clothes made from natural fibres. The reasons go beyond consumers viewing polyester clothing as cheap or poor quality.

Sustainability

Why Consumers Are Ditching Polyester for Natural Fibres

The material has become a lightning rod on social media as shoppers reject synthetics and seek out clothes made from natural fibres. The reasons go beyond consumers viewing polyester clothing as cheap or poor quality.


Beauty

Is Blush’s Moment Fading?

Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.

Beauty

Is Blush’s Moment Fading?

Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a saturation point.


Luxury

The Rise of Challenger Brands as Beacons of Exclusivity

“If-you-know-you-know” recognition from other insiders is growing in importance, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

Luxury

The Rise of Challenger Brands as Beacons of Exclusivity

“If-you-know-you-know” recognition from other insiders is growing in importance, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’


Beauty

For Some Patients, a Facelift Alone Isn’t Enough

'Pre-facelift' procedures like injectable biostimulators and radiofrequency are filling the gap between baby Botox jabs and hardcore deep plane surgeries. Beauty brands are getting in on the rush.

Beauty

For Some Patients, a Facelift Alone Isn’t Enough

'Pre-facelift' procedures like injectable biostimulators and radiofrequency are filling the gap between baby Botox jabs and hardcore deep plane surgeries. Beauty brands are getting in on the rush.


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Retail

Men’s Wearhouse Owner Tailored Brands Files for US IPO

Menswear company Tailored Brands Inc. filed publicly for an initial public offering, the latest step in its return to the public market.

Retail

Men’s Wearhouse Owner Tailored Brands Files for US IPO

Menswear company Tailored Brands Inc. filed publicly for an initial public offering, the latest step in its return to the public market.


Luxury

Who Is Using AI Assistants for Luxury Shopping?

Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

Luxury

Who Is Using AI Assistants for Luxury Shopping?

Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’


Beauty

Covergirl Stops Chasing Gen Z to Focus on Middle-Aged Women

The Coty-owned brand, bought from P&G a decade ago, needs a ‘significant reset.’ It’s hoping Gen X can help it pull it off.

Beauty

Covergirl Stops Chasing Gen Z to Focus on Middle-Aged Women

The Coty-owned brand, bought from P&G a decade ago, needs a ‘significant reset.’ It’s hoping Gen X can help it pull it off.


Luxury

Secondhand Chic: Resale’s Appeal to Wealthy Clients

Higher-spending luxury clients, not budget-conscious consumers, are the most engaged secondhand shoppers, according to BoF Insights and McKinsey.

Luxury

Secondhand Chic: Resale’s Appeal to Wealthy Clients

Higher-spending luxury clients, not budget-conscious consumers, are the most engaged secondhand shoppers, according to BoF Insights and McKinsey.