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How Collagen Jelly Pouches Became Beauty’s Latest Viral Craze

Collagen supplements have been staples in Asia for decades. Now, they’re gaining traction in the West, fuelled by viral jelly pouches and trendy drinkable formats. But not everyone is buying in.


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BoF Professional Masterclass | How Brands Can Get Category Expansion Right

Join us for our next BoF Professional Masterclass on Wednesday, October 21, at 16:00 BST / 11:00 EDT as BoF’s Priya Rao and Liz Flora unpack how to successfully launch a new beauty segment with fast growth as well as longevity.


Beauty

Rage Retreats Take Wellness to a Higher Decibel

From free scream clubs to island forest getaways, events around the world are encouraging participants to release their pent-up anger together.


Beauty

Lilly’s GLP-1 Windfall to Fund Investments in Women’s Health

The pharmaceutical giant has been assembling experts and hunting for new medicines across conditions including bone health and endometriosis, sources told Bloomberg.


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How David Is Making Protein Sexy

Fresh off a $2.25 billion valuation for its parent company, the wellness startup has a new launch, campaign and mandate to conquer calorie-counting consumers.


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Dior Pushes ‘Haute Wellness’ Strategy

The label’s powerful beauty division is upgrading its spa offering and hiring Pilates instructors and sleep experts as it goes head-to-head with hotels and retreats in a bid to tap the buoyant high-end wellness market.


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What Happens When Weight-Loss Drugs Don’t Work?

Up to a third of participants in GLP-1 clinical trials lose less than 5 percent of their body weight, stumping researchers and disillusioning some consumers.


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Baldness Drugs Are Wall Street’s Next Goldmine

Drugmakers working on the next generation of male hair loss treatments are seeing soaring share prices, reminiscent of a similar pattern with GLP-1 innovations.


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At a $10.1 Billion Valuation, Whoop Turns to Women

The US wearables company is hoping to add more female customers with the launch of a new, more elevated design.


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Can Underwear Be Skincare?

Labels like Underdays and Sylva are on the vanguard of a new category called 'carewear,' creating clothing with wellness or skincare benefits. But the business plan is still a work in progress.


Beauty

China’s New Tourist Obsession Is a 24-Hour Spa

For less than the cost of many hotels, sprawling bathhouses offer soaking pools, sleeping lounges, lobster buffets and TikTok-ready wellness.


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The Controversial New Wellness Capital of the US

The Sunshine State has long been a destination for plastic surgery, but has more recently become a hub for founders and a clandestine birthplace for new policies shaping national health.