Trump Announces Reforms to Accelerate Access to Psychedelic Drug Treatments
Alongside RFK Jr. and podcaster Joe Rogan, the US president signed an executive order directing FDA to expedite review of psychedelic drugs including ibogaine.
Wellness
The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.
The Ordinary’s Stunts Are Getting Bolder. How Far Can They Go?
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.
Can a Beauty Brand Stretch From Gen X to Z?
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.
Can a Beauty Brand Stretch From Gen X to Z?
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.
Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Opinion: Are Peptides Just Snake Oil? Don’t Ask the FDA.
US health secretary Robert F. Kennedy Jr.’s push to deregulate peptides purports to make buying the drugs less fraught, but doesn’t give people what they really need: evidence they work and are safe, writes Bloomberg’s Lisa Jarvis.
Opinion: Are Peptides Just Snake Oil? Don’t Ask the FDA.
US health secretary Robert F. Kennedy Jr.’s push to deregulate peptides purports to make buying the drugs less fraught, but doesn’t give people what they really need: evidence they work and are safe, writes Bloomberg’s Lisa Jarvis.
When the Supply Chain Becomes the Story
In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.
When the Supply Chain Becomes the Story
In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability as lifestyle branding.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
The Beauty Brands That Won Coachella
While Coachella’s official sponsors ranked high on visibility in the 'clout Olympics,' Rhode’s off-site festival had the most impact, according to data analysis.
Can Scents Be Supplements?
Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.
Can Scents Be Supplements?
Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.
Maison Margiela’s Upmarket Fragrance Play
The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'
Maison Margiela’s Upmarket Fragrance Play
The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'
How Skincare Brands Build Trust in the Misinformation Era
‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.
How Skincare Brands Build Trust in the Misinformation Era
‘Mediagenic’ physicians, scientists and researchers have become front-facing figures in the skincare trade. Their influence might be waning on social media — but according to brands, is more urgent than ever.
How Dwayne Johnson Made a Skincare Brand Men Actually Buy
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
How Dwayne Johnson Made a Skincare Brand Men Actually Buy
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t
The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.
Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t
The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.
The Rise And Fall of Peter Attia’s Longevity Empire
Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.
The Rise And Fall of Peter Attia’s Longevity Empire
Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.
THE NEWS IN BRIEF
Oura Ring Launches on Amazon
The wellness-tech brand expands its retail footprint.