On Targets High-Teens Growth Through 2029
The Swiss brand revealed its plan to keep up its momentum with new products in sports such as golf and its Mbappé-supported entry into football ahead of its investor day Tuesday.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Nike’s World Cup Takeover Is Off to a Hot Start
Nike’s new World Cup ad brings a jolt of star power like LeBron James and Kim Kardashian to go along with the football royalty featured. But can it boost the brand’s standing in the sport?
China’s Li-Ning Scores Big by Signing Stephen Curry
NBA superstar Stephen Curry signed a new sneaker and apparel deal with Li-Ning, giving the Chinese sportswear brand a new global superstar to help it expand beyond its home market.
Why Fashion Is All In on the World Cup
Mackage CEO Tanya Golesic explains why the fashion world is so keen on the 2026 World Cup.
Opinion: Why Don’t More Women Athletes Have Their Own Brands?
The audience is there, the fashion marketing dollars are there, but the architecture that turns visibility into brand ownership for top female athletes is almost entirely unbuilt, argues Olivier Rivard-Cohen.
Rihanna’s Puma Exit Proves the Celebrity Sneaker Bubble Has Burst
Once upon a time, having a cultural superstar under a brand’s umbrella was a huge win across fashion. Today, it’s clear that strategy doesn’t work as well.
Swatch’s Audemars Piguet Collab Is Filling the Gap Sneakers Left
Audemars Piguet took a page out of the sneaker industry’s book to democratise its brand and release the most discussed product of the year so far.
On’s Margins Look More Like Luxury Than Sneakers. Can It Last?
The Swiss footwear and apparel company’s gross margin far outpaces that of its industry rivals, hovering closer to the levels seen at luxury brands. But as the company grows, its new baseline margin rate will be hard to maintain.
Why Can’t Sneaker Brands Let Go of Nostalgia?
Reebok’s upcoming reissue of a mid-2000s shoe is a symptom of a bigger problem in the sneaker industry: its dependence on nostalgia.
Why Nike’s SNKRS App Isn’t Going Anywhere
Rumblings of the dissolution of Nike’s SNKRS app popped up over the weekend following layoffs at the brand, but you shouldn’t bet on it going anywhere.
Footwear’s Inflation Solution Is a Big Problem
US footwear sales have remained flat despite consumers buying less. Here’s why that’s a bad sign for the industry.
What Fashion Can Offer Fencing as the Sport Eyes Growth
Fashion deals have been a promising path to growth for niche sports over the past few years. Now fencing wants in.
An Up-Close Look At Nike’s and Adidas’ Battle For NYC
Nike and Adidas SoHo stores are within a few feet of one another in New York City. I visited both. Here are my impressions.
THE NEWS IN BRIEF
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Nike Shareholders Reject Climate Proposal Backed by Norway Wealth Fund
The proposal urged more transparency about the company’s climate goals, including the disclosure of details on how the sportswear maker intends to achieve emissions-reduction targets.
Nike Hires Walmart Veteran Ewing as Chief Commercial Officer
Jane Ewing, who was most recently interim chief executive officer for Sam’s Club in China, will join Nike on Sept. 7.
Dick’s Sporting Goods Cuts Annual Forecasts as Demand Weakens
The sports retailer cut its full-year sales and profit forecasts as a cautious consumer environment hit demand for athletic apparel and sporting goods.
World Cup Trophy to Arrive in Bespoke Louis Vuitton Trunk
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Nike Out of World Cup as Adidas-Outfitted Teams Head to Final
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.
Nike Edges Past Quarterly Revenue Estimates
The sportswear company reported fourth-quarter revenue of $10.97 billion, compared with analysts’ average estimate of $10.86 billion.