World Cup Trophy to Arrive in Bespoke Louis Vuitton Trunk
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Opinion: Nike’s Uphill Slog to Recovery Just Got Harder
The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.
Opinion: Nike’s Uphill Slog to Recovery Just Got Harder
The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.
Asics Breaks the Ice for Sportswear on the Iran War
The Japanese brand was among the first major sneaker makers to warn of price hikes should the conflict continue for much longer.
Asics Breaks the Ice for Sportswear on the Iran War
The Japanese brand was among the first major sneaker makers to warn of price hikes should the conflict continue for much longer.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Checking In on Nike’s Turnaround
With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.
Checking In on Nike’s Turnaround
With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.
Grace Ladoja Talks About Her Roots With New Nike Collab
Grace Ladoja has played multiple behind-the-scenes roles in the past with Nike. But in April, she’s launching her own footwear collaboration with the brand for the first time.
Grace Ladoja Talks About Her Roots With New Nike Collab
Grace Ladoja has played multiple behind-the-scenes roles in the past with Nike. But in April, she’s launching her own footwear collaboration with the brand for the first time.
Should We Still Believe in Nike?
Despite all of Nike’s restructuring and reinventing, the company’s stock is hovering around $53 per share, which is as low as it’s been since 2017. The Street, and much of the public, still don’t believe in the comeback narrative.
Should We Still Believe in Nike?
Despite all of Nike’s restructuring and reinventing, the company’s stock is hovering around $53 per share, which is as low as it’s been since 2017. The Street, and much of the public, still don’t believe in the comeback narrative.
Virgil Abloh Archive Begins a New Era with Nike
Nike’s first official shoe release with the Virgil Abloh Archive begins its launch cycle this week.
Virgil Abloh Archive Begins a New Era with Nike
Nike’s first official shoe release with the Virgil Abloh Archive begins its launch cycle this week.
Why Adidas Is Suing a Sneaker Leaker
The activewear giant’s legal action against the popular sneaker news site Sole Retriever exposes hidden fault lines in the industry's relationship with the media that covers it.
Why Adidas Is Suing a Sneaker Leaker
The activewear giant’s legal action against the popular sneaker news site Sole Retriever exposes hidden fault lines in the industry's relationship with the media that covers it.
Adidas’ Power Play Against Leakers
Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.
Adidas’ Power Play Against Leakers
Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.
Fashion Needs to Get Active in Women’s Sports
Women’s sports are booming and fashion is missing out, according to new analysis from Bank of America.
Fashion Needs to Get Active in Women’s Sports
Women’s sports are booming and fashion is missing out, according to new analysis from Bank of America.
Sportswear Won’t Escape the Impact of the Iran War
Gas prices won’t be the only thing rising due to the United States’ conflict with Iran. Prepare to feel the impact through some of your favourite fashion brands in the sportswear space too.
Sportswear Won’t Escape the Impact of the Iran War
Gas prices won’t be the only thing rising due to the United States’ conflict with Iran. Prepare to feel the impact through some of your favourite fashion brands in the sportswear space too.
Why On’s Hot 2025 Turned Into a Cautious 2026
On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.
Why On’s Hot 2025 Turned Into a Cautious 2026
On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.
THE NEWS IN BRIEF
Nike Out of World Cup as Adidas-Outfitted Teams Head to Final
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.
Nike Edges Past Quarterly Revenue Estimates
The sportswear company reported fourth-quarter revenue of $10.97 billion, compared with analysts’ average estimate of $10.86 billion.
Mid-World Cup, On Eyes Entry Into Football
The fast-growing Swiss running brand plans to leverage its robotic manufacturing to disrupt a lucrative soccer lifestyle market currently dominated by Nike and Adidas.
Nike Hires Pfizer’s Denton to Take Over for Departing CFO
David Denton will take over on Aug. 17, succeeding Matthew Friend.
Lululemon Ends Proxy Battle With Founder Chip Wilson
The deal gives Wilson two board picks in exchange for his pledge to refrain from disparaging the company for 18 months.
Lululemon Criticises Chip Wilson, Sets Proxy Vote
The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June.
Under Armour Sees Another Weak Year as North America Struggles, Shares Slump
Founder Kevin Plank, who returned as CEO in 2024, outlined a plan that involved reducing about a fourth of the company's product lines and shifting to higher-priced items in sports categories.