Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
Direct-to-Consumer / Customer Acquisition
Direct-to-Consumer
Can Quince Be More Than a Dupe Brand?
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
Can Quince Be More Than a Dupe Brand?
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
Direct-to-Consumer
Everlane Launches Its First Celebrity-Fronted Campaign
Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.
Everlane Launches Its First Celebrity-Fronted Campaign
Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.
Direct-to-Consumer
How Brands Are Taking On Quince
The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.
How Brands Are Taking On Quince
The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.
Direct-to-Consumer
The New DTC Rebranding Playbook
Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.
The New DTC Rebranding Playbook
Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.
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Direct-to-Consumer
Tecovas Brings Its Cowboy Chic to New York
The western wear brand, known for its swanky cowboy boots, is opening a 4,500-square-foot outpost in SoHo amid a broader retail expansion as it seeks to reach $1 billion in sales by 2030.
Tecovas Brings Its Cowboy Chic to New York
The western wear brand, known for its swanky cowboy boots, is opening a 4,500-square-foot outpost in SoHo amid a broader retail expansion as it seeks to reach $1 billion in sales by 2030.
Direct-to-Consumer
How Brands Keep Customers Loyal in a Polarised World
With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.
How Brands Keep Customers Loyal in a Polarised World
With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.
Direct-to-Consumer
How Brands Can Make It Easier for Consumers to Shop Everywhere
Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.
How Brands Can Make It Easier for Consumers to Shop Everywhere
Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.
Direct-to-Consumer
What Comes After a Brand Hits $100 Million in Sales?
Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.
What Comes After a Brand Hits $100 Million in Sales?
Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.
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Direct-to-Consumer
The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook
In 2024, survivors of the e-commerce reckoning used consumer data to make wiser investments and focused on building profitable, desirable brands that offer more than low prices and convenience.
The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook
In 2024, survivors of the e-commerce reckoning used consumer data to make wiser investments and focused on building profitable, desirable brands that offer more than low prices and convenience.
Direct-to-Consumer
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Direct-to-Consumer
What Luxury ‘Dupe’ Brands Get Right About Shoppers
Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.
What Luxury ‘Dupe’ Brands Get Right About Shoppers
Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.
Direct-to-Consumer
What It Takes to Win at DTC in 2024
The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.
What It Takes to Win at DTC in 2024
The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.
The News in Brief
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
Skincare Brand Prequel Appoints C-Suite
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.
Moncler Group Second-Quarter Sales Rise 5% as Stone Island Brand Outperforms
Stone Island’s strong performance helped offset slower growth at the Moncler brand, as the group continues its push to become less dependent on its iconic winter outerwear.
Mulberry Quarterly Sales Jump 23% as Turnaround Gathers Pace
The British luxury handbag maker reported a strong start to fiscal 2027 as CEO Andrea Baldo’s strategy gains traction and the brand gears up for designer Christopher Kane’s runway debut in September.
Phillip Lim Announces New Brand PlayLoveWin
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.