CFDA’s Steven Kolb Involved in Altercation with PETA Protestors
CFDA chief executive Steven Kolb has come under fire for an altercation with multiple PETA protestors during the Cos runway show at New York Fashion Week on Sunday.
Direct-to-Consumer / Customer Acquisition
Direct-to-Consumer
Can Quince Be More Than a Dupe Brand?
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
Can Quince Be More Than a Dupe Brand?
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
Direct-to-Consumer
Everlane Launches Its First Celebrity-Fronted Campaign
Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.
Everlane Launches Its First Celebrity-Fronted Campaign
Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.
Direct-to-Consumer
How Brands Are Taking On Quince
The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.
How Brands Are Taking On Quince
The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.
Direct-to-Consumer
The New DTC Rebranding Playbook
Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.
The New DTC Rebranding Playbook
Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.
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Direct-to-Consumer
Tecovas Brings Its Cowboy Chic to New York
The western wear brand, known for its swanky cowboy boots, is opening a 4,500-square-foot outpost in SoHo amid a broader retail expansion as it seeks to reach $1 billion in sales by 2030.
Tecovas Brings Its Cowboy Chic to New York
The western wear brand, known for its swanky cowboy boots, is opening a 4,500-square-foot outpost in SoHo amid a broader retail expansion as it seeks to reach $1 billion in sales by 2030.
Direct-to-Consumer
How Brands Keep Customers Loyal in a Polarised World
With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.
How Brands Keep Customers Loyal in a Polarised World
With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.
Direct-to-Consumer
How Brands Can Make It Easier for Consumers to Shop Everywhere
Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.
How Brands Can Make It Easier for Consumers to Shop Everywhere
Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.
Direct-to-Consumer
What Comes After a Brand Hits $100 Million in Sales?
Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.
What Comes After a Brand Hits $100 Million in Sales?
Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.
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Direct-to-Consumer
The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook
In 2024, survivors of the e-commerce reckoning used consumer data to make wiser investments and focused on building profitable, desirable brands that offer more than low prices and convenience.
The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook
In 2024, survivors of the e-commerce reckoning used consumer data to make wiser investments and focused on building profitable, desirable brands that offer more than low prices and convenience.
Direct-to-Consumer
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Direct-to-Consumer
What Luxury ‘Dupe’ Brands Get Right About Shoppers
Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.
What Luxury ‘Dupe’ Brands Get Right About Shoppers
Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.
Direct-to-Consumer
What It Takes to Win at DTC in 2024
The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.
What It Takes to Win at DTC in 2024
The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.
The News in Brief
GQ Philippines Names Danyl Geneciran Editor in Chief
The former Vogue Man Philippines editor will helm GQ’s 23rd international title, whose debut issue features covers starring Darren Criss, Jordan Clarkson and Erwan Heussaff.
Human Made Discloses $3.6 Million Undercover Purchase Price and Long-Term Financial Targets
The Tokyo-listed company will pay $3.6 million in cash for 100 percent of Undercover, with founder Jun Takahashi relinquishing corporate duties to focus solely on design.
Arizona Accuses L’Oréal of Concealing Cancer Risks Linked to Hair Relaxers
The beauty conglomerate faces over 12,000 similar lawsuits filed by individuals that have been consolidated in a Chicago federal court.
Space NK Names New CEO, Andy Lightfoot Steps Down
Chief marketing officer Emma Simpson-Scott will succeed Lightfoot, who is leaving the UK retailer after seven years at the helm.
EssilorLuxottica Managers Defend CEO After Heir Lashes Out
Twenty top lieutenants to CEO Francesco Milleri came to their boss’s defense in an escalating feud with Leonardo Maria Del Vecchio, a son of the founder who abruptly left a senior role at the company.
Zara Owner Looks to US for Next Phase of Growth
Inditex is investing in the US as a key growth market, CEO Oscar Garcia Maceiras told Reuters, with store revamps and new openings planned across its Zara, Massimo Dutti and Bershka brands.
Activist Investor Takes New Stake in Bath & Body Works
The activist investor is recommending the personal-care and fragrance store chain to explore a sale, claiming it has been undervalued and hampered by unstable management.