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The Business of Fashion

Direct-to-Consumer / E-Commerce

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Partner Content

How Reliable Logistics Data Optimises AI Discoverability

With agentic commerce growing, brands need infrastructure that machines can trust and experiences that customers remember.

Direct-to-Consumer

Can Quince Be More Than a Dupe Brand?

New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.

Direct-to-Consumer

Rothy’s New Chief Executive Wants To Extend Its Winning Streak

The shoemaker’s president and finance chief, Dayna Quanbeck, spoke to The Business of Fashion about her plans for the brand once she transitions to the top role in January.

Direct-to-Consumer

True Classic Launches Women, Kids Lines

The men’s T-shirt maker is introducing a line of tees, hoodies and joggers for women and kids later this month, less than a year after closing its first funding round at an $850 million valuation.

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Direct-to-Consumer

Peter Do Launches New Label

PD-168, the designer’s latest venture, is a monochromatic, high-fashion take on the work uniform. Just don’t call it a diffusion line.

Direct-to-Consumer

Everlane Launches Its First Celebrity-Fronted Campaign

Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.

Direct-to-Consumer

How Brands Are Taking On Quince

The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.

Direct-to-Consumer

How to Build a Male Influencer Brand

A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.

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Direct-to-Consumer

Rothy’s Has a Plan to Outlast the Ballet Flat Craze

The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.

Direct-to-Consumer

Tecovas Brings Its Cowboy Chic to New York

The western wear brand, known for its swanky cowboy boots, is opening a 4,500-square-foot outpost in SoHo amid a broader retail expansion as it seeks to reach $1 billion in sales by 2030.

Direct-to-Consumer

How Brands Can Make It Easier for Consumers to Shop Everywhere

Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.

Direct-to-Consumer

The Best of BoF 2024: Rewriting the Direct-to-Consumer Playbook

In 2024, survivors of the e-commerce reckoning used consumer data to make wiser investments and focused on building profitable, desirable brands that offer more than low prices and convenience.

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