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Direct-to-Consumer

Quince Launches in UK

The direct-to-consumer business, known for its dupes of popular items, is expanding outside North America for the first time.
A woman sits with her elbow on her knee in a grey high-neck sweater and jeans by Quince, which is launching in the UK.
Direct-to-consumer business Quince is known for its dupes of popular items like cashmere sweaters. (Quince)
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Online retailer Quince launched in the UK Monday, expanding outside North America for the first time.

The San Francisco-based business has grown rapidly since it was founded in 2019, finding a ready audience for its lower-cost versions of popular products.

Its UK expansion marks a new phase of growth following a $500 million funding round in March that valued the company at $10 billion.

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Is Quince Really Worth $10 Billion?

From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Global Markets Editor at The Business of Fashion. She is based in London and also oversees BoF's sustainability coverage.

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Quince Launches in UK

The direct-to-consumer business, known for its dupes of popular items, is expanding outside North America for the first time.

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