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Sarah Kent

Global Markets Editor

Sarah Kent is Global Markets Editor at The Business of Fashion (BoF). She is based in London and also oversees BoF's sustainability coverage. Previously, Sarah covered oil companies and energy markets at The Wall Street Journal. She has a Bachelors in History from the University of Oxford.

Global Markets

Paris, We Have a Problem: Why European Luxury Is Under Pressure in China

Savvier clients, stronger local competitors and a fragile economic recovery are eroding the conditions that fuelled decades of growth for the likes of LVMH and Kering.


Global Markets

Worldview | Inflation Hits Fashion’s Supply Chain

This week’s round-up of global markets fashion business news also features Lakme Fashion Week, protests in India and wage demonstrations in Bangladesh.


Global Markets

Samuel Guì Yang Does Fashion at Its Own Pace

A subtle and contemporary Chinese-inflected aesthetic has long made the label the star of Shanghai Fashion Week. After over a decade in business, it is finally ready for growth.


Global Markets

Worldview | Uniqlo-Owner Fast Retailing Eyes Mass Fashion Dominance

This week’s round-up of global markets fashion business news also features LVMH’s China Woes, Shanghai Fashion Week and India’s strong jewellery.


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Retail

Can Shein Build a Brand?

The ultra-fast-fashion giant’s share price sank to a record low after it released its first results as a public company earlier this week. With sales growth under pressure, the company must find a way to stand out in a hyper-competitive market.


Luxury

Luxury’s Italian Supply Chain Reckoning Isn’t Over

Nearly two years after investigations exposed labour abuses in Italy’s luxury supply chain, brands have strengthened oversight and increased audits. But questions around pricing pressure, subcontracting and accountability remain. BoF global markets editor Sarah Kent joins The Debrief to unpack what has changed — and what hasn’t.


Sustainability

Fashion’s Climate Déjà Vu

At New York Climate Week, fashion again pledged to turn its talk into action, with the launch of a new coalition bringing together dozens of brands, manufacturers, retailers and innovators. Real reductions of the industry’s impact, meanwhile, remain elusive.


Sustainability

Has Fashion Fixed Its Italian Supply Chain Problems?

Luxury’s biggest brands have tightened supplier oversight since a sweatshops scandal threatened to taint their reputations, but critics say compliance efforts have stalled and little has been done to tackle the systemic issues that enable labour exploitation.


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Sustainability

Do Fashion Week Protests Work?

This week, an altercation with animal rights activists at the Cos show in New York has put a long-shot campaign against wool in the media spotlight.


Fashion Week

H&M Stages Cinematic Fashion Show Directed by Nick Knight

The Swedish fast-fashion brand returned to London Fashion Week for a second year in a row as it doubles down on efforts to reassert its fashion credentials and reignite demand.


Sustainability

How to Take Sustainability Marketing Viral

Outerwear brand Arc’teryx piggybacked off a recent episode of the viral video series ‘Subway Takes’ to promote its latest circular design.


Sustainability

The Debrief | Can Fashion Still Meet Its Climate Promises?

As COP30 unfolds, BoF’s Sarah Kent and Shayeza Walid unpack why most big brands aren’t set to meet their 2030 goals — and what it would really take to get them back on track.