E-Commerce

Ssense Founders Win Bid to Retain Ownership
The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.

Ssense Founders Win Bid to Retain Ownership
The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.

How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.

How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.

How to Launch a Fashion Brand in 2026
A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.

How to Launch a Fashion Brand in 2026
A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.

Reinventing the Online Customer Journey in 2026
At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.

Reinventing the Online Customer Journey in 2026
At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.

How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.

How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.

Billionaire Zara Heir Stakes Family Fortune on Going Upmarket
Inditex’s flagship brand is trying to elevate its image and capture new growth in a market where Shein and Temu are luring young, budget-conscious shoppers.

Billionaire Zara Heir Stakes Family Fortune on Going Upmarket
Inditex’s flagship brand is trying to elevate its image and capture new growth in a market where Shein and Temu are luring young, budget-conscious shoppers.

Inside Build in Amsterdam’s Approach to Multi-Channel Brand Building
The branding and e-commerce agency combines design, storytelling and Shopify technology to create seamless online experiences that echo the intimacy of in-store shopping.

Inside Build in Amsterdam’s Approach to Multi-Channel Brand Building
The branding and e-commerce agency combines design, storytelling and Shopify technology to create seamless online experiences that echo the intimacy of in-store shopping.

Inside Shein’s Fast-Fashion Fight in France
The online fashion giant is facing strong opposition in France from lawmakers, retailers and regulators who criticise its low-cost model and alleged unfair advantages.

Inside Shein’s Fast-Fashion Fight in France
The online fashion giant is facing strong opposition in France from lawmakers, retailers and regulators who criticise its low-cost model and alleged unfair advantages.

Resale Sites Try a New Strategy: Sell Less Stuff
After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.

Resale Sites Try a New Strategy: Sell Less Stuff
After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.

Unlocking International Growth Opportunities in Fashion and Sports
BoF and Amazon Fashion & Sports gathered industry executives over breakfast in New York to examine international expansion strategies, omnichannel integration, and evolving consumer priorities in today’s rapidly evolving retail landscape.

Unlocking International Growth Opportunities in Fashion and Sports
BoF and Amazon Fashion & Sports gathered industry executives over breakfast in New York to examine international expansion strategies, omnichannel integration, and evolving consumer priorities in today’s rapidly evolving retail landscape.

Amazon to Pay $2.5 Billion to Settle FTC Lawsuit Over Prime ‘Subscription Traps’
The e-commerce giant is also facing a separate case brought by the FTC that the company built and maintained an illegal monopoly.

Amazon to Pay $2.5 Billion to Settle FTC Lawsuit Over Prime ‘Subscription Traps’
The e-commerce giant is also facing a separate case brought by the FTC that the company built and maintained an illegal monopoly.

Ssense Founders Join Sale Process for Troubled Retailer
Rami Atallah, chief executive of the embattled e-tailer, told employees on Sep. 17 that the company is set to be sold in early October, and announced a new round of layoffs.

Ssense Founders Join Sale Process for Troubled Retailer
Rami Atallah, chief executive of the embattled e-tailer, told employees on Sep. 17 that the company is set to be sold in early October, and announced a new round of layoffs.