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The Debrief | The Anti-Unicorn Playbook That Beat Fashion’s DTC Boom

BoF editor Diana Pearl joins Sheena Butler-Young to unpack how a generation of independent brands rejected the venture-backed DTC playbook — and why that slower, more disciplined approach ultimately paid off.

Retail

The Debrief | The Anti-Unicorn Playbook That Beat Fashion’s DTC Boom

BoF editor Diana Pearl joins Sheena Butler-Young to unpack how a generation of independent brands rejected the venture-backed DTC playbook — and why that slower, more disciplined approach ultimately paid off.

Retail

A Survival Guide for Independent Brands

Prompted by the overwhelming response to a recent briefing about the ‘industry that eats its young,’ we’ve gathered the most vital strategies from the BoF archive to help independent designers navigate today’s fraught retail landscape.

Retail

A Survival Guide for Independent Brands

Prompted by the overwhelming response to a recent briefing about the ‘industry that eats its young,’ we’ve gathered the most vital strategies from the BoF archive to help independent designers navigate today’s fraught retail landscape.

Retail

Is the Future of Shopping Hiding Inside Luxury Hotels?

As fashion brands race to ink hotel tie-ups, MML Hospitality is reversing the formula, expanding luxury boutique ByGeorge into new markets through placement in its properties and operating the retail floor with a true concierge mindset.

Retail

Is the Future of Shopping Hiding Inside Luxury Hotels?

As fashion brands race to ink hotel tie-ups, MML Hospitality is reversing the formula, expanding luxury boutique ByGeorge into new markets through placement in its properties and operating the retail floor with a true concierge mindset.

Retail

Executive Memo | Navigating the Unravelling of Multibrand Retail

Wholesale remains essential for the luxury industry, but the rules of engagement have changed. Brands need to know how to minimise the risks and maximise the rewards in their relationships with multibrand players.

Retail

Executive Memo | Navigating the Unravelling of Multibrand Retail

Wholesale remains essential for the luxury industry, but the rules of engagement have changed. Brands need to know how to minimise the risks and maximise the rewards in their relationships with multibrand players.

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Retail

Saks Global: When Bankruptcy Is Your Best-Case Scenario…

The retailer’s Chapter 11 filing — and $1.75 billion in new financing to keep operating while it restructures — came as a relief to many in the industry. But keeping the doors open is a low bar to clear; there are still unanswered questions about the luxury department store model’s future.

Retail

Saks Global: When Bankruptcy Is Your Best-Case Scenario…

The retailer’s Chapter 11 filing — and $1.75 billion in new financing to keep operating while it restructures — came as a relief to many in the industry. But keeping the doors open is a low bar to clear; there are still unanswered questions about the luxury department store model’s future.

Retail

Chanel, Gucci and Capri Holdings: The Brands Topping Saks’ Creditor List

As Saks Global enters a blockbuster Chapter 11 filing, its creditor list shows who’s exposed — and sets off a scramble for ways to recover unpaid bills.

Retail

Chanel, Gucci and Capri Holdings: The Brands Topping Saks’ Creditor List

As Saks Global enters a blockbuster Chapter 11 filing, its creditor list shows who’s exposed — and sets off a scramble for ways to recover unpaid bills.

Retail

Drake’s Leaves Its British Preppiness Intact Under New Owner

The 49-year-old menswear brand, known for its exacting preppy aesthetic and English craftsmanship, is now majority-owned by a Danish billionaire. Co-owner and creative director, Michael Hill told BoF that radical change isn’t set to follow.

Retail

Drake’s Leaves Its British Preppiness Intact Under New Owner

The 49-year-old menswear brand, known for its exacting preppy aesthetic and English craftsmanship, is now majority-owned by a Danish billionaire. Co-owner and creative director, Michael Hill told BoF that radical change isn’t set to follow.

Retail

Ssense Founders Win Bid to Retain Ownership

The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.

Retail

Ssense Founders Win Bid to Retain Ownership

The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.

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Retail

How to Launch a Fashion Brand in 2026

A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.

Retail

How to Launch a Fashion Brand in 2026

A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.

Retail

Ssense Founders Join Sale Process for Troubled Retailer

Rami Atallah, chief executive of the embattled e-tailer, told employees on Sep. 17 that the company is set to be sold in early October, and announced a new round of layoffs.

Retail

Ssense Founders Join Sale Process for Troubled Retailer

Rami Atallah, chief executive of the embattled e-tailer, told employees on Sep. 17 that the company is set to be sold in early October, and announced a new round of layoffs.

Retail

Ssense: What Went Wrong

Tariffs were the immediate cause of the Montréal-based company’s decision to file for bankruptcy protection. But insiders tell BoF that the downfall was a long time coming as the online retailer’s formula for appealing to Gen-Z shoppers with indie fashion brands and constant markdowns lost its edge.

Retail

Ssense: What Went Wrong

Tariffs were the immediate cause of the Montréal-based company’s decision to file for bankruptcy protection. But insiders tell BoF that the downfall was a long time coming as the online retailer’s formula for appealing to Gen-Z shoppers with indie fashion brands and constant markdowns lost its edge.

Retail

Why Brands Started Taking TikTok Shop Seriously

In the last year, TikTok Shop’s sales have ballooned as startups and established labels alike latch onto the platform for sales growth. But sellers will need standout products and content to avoid getting lost in a crowded marketplace.

Retail

Why Brands Started Taking TikTok Shop Seriously

In the last year, TikTok Shop’s sales have ballooned as startups and established labels alike latch onto the platform for sales growth. But sellers will need standout products and content to avoid getting lost in a crowded marketplace.

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