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The Debrief | Why Activewear Consumers Are Looking Beyond Lululemon

As growth slows across activewear, brands like Set Active, 437 and Oner Active are gaining momentum with a new generation of consumers. The Debrief examines what's driving their rise and what it means for category leaders Nike and Lululemon.

Retail

The Debrief | Why Activewear Consumers Are Looking Beyond Lululemon

As growth slows across activewear, brands like Set Active, 437 and Oner Active are gaining momentum with a new generation of consumers. The Debrief examines what's driving their rise and what it means for category leaders Nike and Lululemon.


Retail

Alo Yoga Primed for IPO After Sale of Its T-Shirt Business

The sale of Bella+Canvas, which has not closed yet, would give founders Danny Harris and Marco DeGeorge more flexibility and options for the Lululemon challenger.

Retail

Alo Yoga Primed for IPO After Sale of Its T-Shirt Business

The sale of Bella+Canvas, which has not closed yet, would give founders Danny Harris and Marco DeGeorge more flexibility and options for the Lululemon challenger.


Retail

Opinion: Lululemon’s China Drum Blunder Comes at the Worst Time

Though the activewear maker faced intense criticism, it may be able to overcome its misstep in a nation that accounted for 16 percent of sales last year, writes Juliana Liu.

Retail

Opinion: Lululemon’s China Drum Blunder Comes at the Worst Time

Though the activewear maker faced intense criticism, it may be able to overcome its misstep in a nation that accounted for 16 percent of sales last year, writes Juliana Liu.


Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.

Retail

The TikTok-Savvy Activewear Brands Stealing Market Share

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.


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Retail

Why Lululemon’s CEO Is Stepping Down

Slowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.

Retail

Why Lululemon’s CEO Is Stepping Down

Slowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.


Retail

Inditex Takes On the Activewear Market

Oysho, the Zara-owner's women's sportswear label, is growing across Europe with its free workout classes and value-led, fashion-focused offering.

Retail

Inditex Takes On the Activewear Market

Oysho, the Zara-owner's women's sportswear label, is growing across Europe with its free workout classes and value-led, fashion-focused offering.


Retail

Millennial Yoga Guru Sues Alo For Age Discrimination

One of the celebrity-favourite athleisure brand’s yoga instructors, now in her 40s, alleges she was let go for no longer conforming to the “Alo aesthetic.” Her case hinges on whether influencers like her are employees or private contractors.

Retail

Millennial Yoga Guru Sues Alo For Age Discrimination

One of the celebrity-favourite athleisure brand’s yoga instructors, now in her 40s, alleges she was let go for no longer conforming to the “Alo aesthetic.” Her case hinges on whether influencers like her are employees or private contractors.


Retail

Exclusive: The North Face Unveils First Aimé Leon Dore Collaboration

Aimé Leon Dore’s founder Teddy Santis details what he hopes to be a recurring collaboration with The North Face, which is aspiring to lean further into lifestyle apparel as it seeks to double its revenue.

Retail

Exclusive: The North Face Unveils First Aimé Leon Dore Collaboration

Aimé Leon Dore’s founder Teddy Santis details what he hopes to be a recurring collaboration with The North Face, which is aspiring to lean further into lifestyle apparel as it seeks to double its revenue.


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Retail

This Week: How Far Does the Power of Brand Go?

On Running and Tapestry report earnings this week amid rising inflation and cautious consumers. Following strong performances from Ralph Lauren and E.l.f. Beauty, these results will continue to test whether brand power is a match for economic uncertainty.

Retail

This Week: How Far Does the Power of Brand Go?

On Running and Tapestry report earnings this week amid rising inflation and cautious consumers. Following strong performances from Ralph Lauren and E.l.f. Beauty, these results will continue to test whether brand power is a match for economic uncertainty.


Retail

What Trump’s Latest Tariff Threats Mean for Fashion

US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.

Retail

What Trump’s Latest Tariff Threats Mean for Fashion

US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.


Retail

This Week: Nike’s Earnings and Jonathan Anderson’s Dior Debut

In their own ways, both companies will provide major updates on how they plan to win back customers.

Retail

This Week: Nike’s Earnings and Jonathan Anderson’s Dior Debut

In their own ways, both companies will provide major updates on how they plan to win back customers.


Retail

The Debrief | Is Nike Finally Winning With Women?

Sheena Butler-Young and Brian Baskin delve into whether this year’s high-profile campaigns, critical executive changes and a blockbuster sneaker release signal a newfound focus on female athletes.

Retail

The Debrief | Is Nike Finally Winning With Women?

Sheena Butler-Young and Brian Baskin delve into whether this year’s high-profile campaigns, critical executive changes and a blockbuster sneaker release signal a newfound focus on female athletes.