Activewear
Target Cuts Sales Forecast on Shopper Pullback, Tariff Hit
The retailer now expects net sales to decline by a low single digit this year, down from previous guidance for an increase of about 1 percent.
Target Cuts Sales Forecast on Shopper Pullback, Tariff Hit
The retailer now expects net sales to decline by a low single digit this year, down from previous guidance for an increase of about 1 percent.
The Next Sneaker Powerhouse?
Dick’s Sporting Goods’ surprise purchase of Foot Locker sets it up to be a major new player in the global sneaker market — if it can execute on its vision.
The Next Sneaker Powerhouse?
Dick’s Sporting Goods’ surprise purchase of Foot Locker sets it up to be a major new player in the global sneaker market — if it can execute on its vision.
Exclusive: Inside Adidas’ Running Strategy
The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.
Exclusive: Inside Adidas’ Running Strategy
The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.
Analysis: US Tariffs on Vietnam Would Be a Blow to Nike and Other Sportswear Brands
According to its annual report, Nike produced 50 percent of its footwear and 28 percent of its apparel in Vietnam in its 2024 fiscal year.
Analysis: US Tariffs on Vietnam Would Be a Blow to Nike and Other Sportswear Brands
According to its annual report, Nike produced 50 percent of its footwear and 28 percent of its apparel in Vietnam in its 2024 fiscal year.
Running Shoe Brand Hoka Accused of Misappropriating Maori Culture
The popular French American sportswear company has been accused of failing to acknowledge the Maori origins of its name by Indigenous intellectual property experts in New Zealand.
Running Shoe Brand Hoka Accused of Misappropriating Maori Culture
The popular French American sportswear company has been accused of failing to acknowledge the Maori origins of its name by Indigenous intellectual property experts in New Zealand.
Nike Dunk, Once the World’s Hottest Sneaker, Is Fading Away
Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.
Nike Dunk, Once the World’s Hottest Sneaker, Is Fading Away
Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.
Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs
The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.
Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs
The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.
This Week: Will Nike Show the First Steps of a Turnaround?
Nike will report its first full quarter under new CEO Elliott Hill as the company tries to stage a comeback.
This Week: Will Nike Show the First Steps of a Turnaround?
Nike will report its first full quarter under new CEO Elliott Hill as the company tries to stage a comeback.
The Best of BoF 2024: Fashion’s Obsession Reaches Fever Pitch
In 2024, the sneaker world was rocked by missteps and management change at Nike, which now faces a difficult turnaround as challengers like On and Hoka continue their assault. Meanwhile, fashion’s fixation on sport reached a new pitch at the Paris Olympics and shows no signs of letting up.
The Best of BoF 2024: Fashion’s Obsession Reaches Fever Pitch
In 2024, the sneaker world was rocked by missteps and management change at Nike, which now faces a difficult turnaround as challengers like On and Hoka continue their assault. Meanwhile, fashion’s fixation on sport reached a new pitch at the Paris Olympics and shows no signs of letting up.
Nike Told to Compensate Workers in High-Profile Labour Controversy
An independent investigation commissioned by The Fair Labour Association — a human rights monitoring organisation that counts Nike as a member — identified several “significant issues” in a long-standing case of alleged wage theft.
Nike Told to Compensate Workers in High-Profile Labour Controversy
An independent investigation commissioned by The Fair Labour Association — a human rights monitoring organisation that counts Nike as a member — identified several “significant issues” in a long-standing case of alleged wage theft.
5 Takeaways from Nike’s Earnings
New CEO Elliott Hill outlined his plan to turn Nike around as the company battled through another challenging quarter. There are signs of progress, but it’s going to be a long road back.
5 Takeaways from Nike’s Earnings
New CEO Elliott Hill outlined his plan to turn Nike around as the company battled through another challenging quarter. There are signs of progress, but it’s going to be a long road back.
Why Are Sneaker Collaborations So Boring?
Sneaker giants often have a ‘cheat code’ for tie-ups with indie designers, insiders say, reflecting a lack of innovation among legacy players in the industry.
Why Are Sneaker Collaborations So Boring?
Sneaker giants often have a ‘cheat code’ for tie-ups with indie designers, insiders say, reflecting a lack of innovation among legacy players in the industry.