Activewear
This Week: Nike’s Elliott Hill Takes the Stage
The company’s third-quarter earnings call will provide one of the first opportunities for CEO Elliott Hill to lay out his turnaround plan.
This Week: Nike’s Elliott Hill Takes the Stage
The company’s third-quarter earnings call will provide one of the first opportunities for CEO Elliott Hill to lay out his turnaround plan.
Sportswear Is Set for an Epic Showdown in 2025
The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.
Sportswear Is Set for an Epic Showdown in 2025
The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.
How Lululemon’s $150 Yoga Pants Became Surprise Hit in Slowing China
While other Western brands are fading, the Canadian yoga wear maker can’t expand fast enough on the mainland.
How Lululemon’s $150 Yoga Pants Became Surprise Hit in Slowing China
While other Western brands are fading, the Canadian yoga wear maker can’t expand fast enough on the mainland.
Apple CEO’s Other Job: Helping Turn Nike Around
Apple chief Tim Cook, the longest-tenured member of Nike’s board of directors, is helping guide co-founder Phil Knight and executive chairman Mark Parker through one of the sportswear giant’s toughest years ever.
Apple CEO’s Other Job: Helping Turn Nike Around
Apple chief Tim Cook, the longest-tenured member of Nike’s board of directors, is helping guide co-founder Phil Knight and executive chairman Mark Parker through one of the sportswear giant’s toughest years ever.
This Week: Nike’s Next Chapter Begins
Quarterly earnings on Tuesday are likely to paint a bleak picture, but also provide the new regime an opportunity to lay groundwork for a recovery.
This Week: Nike’s Next Chapter Begins
Quarterly earnings on Tuesday are likely to paint a bleak picture, but also provide the new regime an opportunity to lay groundwork for a recovery.
Victoria’s Secret Relaunches Activewear Line VSX
The lingerie giant is set to reenter the category it exited in recent years with a new performance-driven collection.
Victoria’s Secret Relaunches Activewear Line VSX
The lingerie giant is set to reenter the category it exited in recent years with a new performance-driven collection.
This Week: Which Retailers Win When Customers Trade Down?
Macy’s is betting on refreshed stores and better merchandise even as shoppers hunt for bargains. The company will give an update on its turnaround efforts with quarterly results this week.
This Week: Which Retailers Win When Customers Trade Down?
Macy’s is betting on refreshed stores and better merchandise even as shoppers hunt for bargains. The company will give an update on its turnaround efforts with quarterly results this week.
Alo Yoga Opens Regent Street Flagship
The athleisure brand is opening its second — and largest — store in the UK, the first of three planned openings in the country this year.
Alo Yoga Opens Regent Street Flagship
The athleisure brand is opening its second — and largest — store in the UK, the first of three planned openings in the country this year.
Adidas CEO Rides Samba Craze to Revive Brand After Ye Debacle
Bjorn Gulden’s reliance on gut instinct has produced some successes already, but investors are wondering how far it will carry the company and whether it could create new vulnerabilities in the future.
Adidas CEO Rides Samba Craze to Revive Brand After Ye Debacle
Bjorn Gulden’s reliance on gut instinct has produced some successes already, but investors are wondering how far it will carry the company and whether it could create new vulnerabilities in the future.
Lululemon Is at a Crossroads
When the company reports earnings today, analysts expect another quarter of slowing growth. The question is whether Lululemon’s ongoing slowdown is temporary or a sign that the brand is trapped in a downward spiral.
Lululemon Is at a Crossroads
When the company reports earnings today, analysts expect another quarter of slowing growth. The question is whether Lululemon’s ongoing slowdown is temporary or a sign that the brand is trapped in a downward spiral.
Nike, Lululemon and Activewear’s Innovation Problem
The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.
Nike, Lululemon and Activewear’s Innovation Problem
The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.
Stephen Curry Is Battling the Clock to Win Over Sneaker Fans
The Golden State Warriors guard is rushing to capitalise on his athletic triumphs by bringing his brand off the court and on to the streets through his partnership with athletic-wear maker Under Armour Inc.
Stephen Curry Is Battling the Clock to Win Over Sneaker Fans
The Golden State Warriors guard is rushing to capitalise on his athletic triumphs by bringing his brand off the court and on to the streets through his partnership with athletic-wear maker Under Armour Inc.