Dyson Debuts $499 AI-Powered Toothbrush With a Built-in Camera
The UK company's new device uses artificial intelligence and a built-in camera to give real-time feedback on oral hygiene.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Inside The Future of AI-Powered Shopping with BoF and Swap Commerce
Executives from Ganni, Givenchy, Lafayette 148, Monica Vinader, Stone Island, Tod’s Group, Versace and Victoria Beckham gathered at The Waverly Inn in New York City to discuss agentic commerce and how brands can deepen loyalty with shoppers.
Inside The Future of AI-Powered Shopping with BoF and Swap Commerce
Executives from Ganni, Givenchy, Lafayette 148, Monica Vinader, Stone Island, Tod’s Group, Versace and Victoria Beckham gathered at The Waverly Inn in New York City to discuss agentic commerce and how brands can deepen loyalty with shoppers.
How To Drive Luxury Conversion Through AI-Powered Virtual Try-On
DressX’s latest intelligence report suggests shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, while conversion rates among luxury consumers jump up to 10 times higher. BoF unpacks and analyses the key insights from the report.
How To Drive Luxury Conversion Through AI-Powered Virtual Try-On
DressX’s latest intelligence report suggests shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, while conversion rates among luxury consumers jump up to 10 times higher. BoF unpacks and analyses the key insights from the report.
Snap Launches $2,195 Specs, Declaring Glasses the Next Computer
The thick-rimmed eyeglasses, which go on sale this autumn, were unveiled at the AWE mixed-reality conference in Long Beach, California, on Tuesday.
Snap Launches $2,195 Specs, Declaring Glasses the Next Computer
The thick-rimmed eyeglasses, which go on sale this autumn, were unveiled at the AWE mixed-reality conference in Long Beach, California, on Tuesday.
Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption
The Business of Fashion convened senior leaders from Amazon Fashion, Calvin Klein, and Victoria Beckham Beauty, among others, to explore its latest coverage of artificial intelligence.
Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption
The Business of Fashion convened senior leaders from Amazon Fashion, Calvin Klein, and Victoria Beckham Beauty, among others, to explore its latest coverage of artificial intelligence.
AI Is Ushering in a New Era for Product Search
Google and Amazon are shaking up the way shoppers find and buy products online with new search experiences that centre on the capabilities of LLMs.
AI Is Ushering in a New Era for Product Search
Google and Amazon are shaking up the way shoppers find and buy products online with new search experiences that centre on the capabilities of LLMs.
10 Problems AI Can Help Fashion Solve
Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.
10 Problems AI Can Help Fashion Solve
Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.
AI Mockups of Fake Products Raise Real Questions for Brands
AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.
AI Mockups of Fake Products Raise Real Questions for Brands
AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.
Why ‘POV Shopping’ Videos Are a Risk for Luxury
Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.
Why ‘POV Shopping’ Videos Are a Risk for Luxury
Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.
Industry Leaders Gather in London for Exclusive AI Insights from The Business of Fashion
Senior leaders from Bottega Veneta, Harrods, Bvlgari, Selfridges, Manolo Blahnik and Tiffany & Co., among others, attended an intimate aperitivo evening at The Roof Gardens in London to explore the integration of artificial intelligence across the fashion and beauty industries.
Industry Leaders Gather in London for Exclusive AI Insights from The Business of Fashion
Senior leaders from Bottega Veneta, Harrods, Bvlgari, Selfridges, Manolo Blahnik and Tiffany & Co., among others, attended an intimate aperitivo evening at The Roof Gardens in London to explore the integration of artificial intelligence across the fashion and beauty industries.
The Debrief | Why People Hate AI
The Debrief host Sheena Butler-Young is joined by BoF’s Marc Bain and Haley Crawford to unpack why the industry’s push for AI-led efficiency is starting to rub shoppers the wrong way.
The Debrief | Why People Hate AI
The Debrief host Sheena Butler-Young is joined by BoF’s Marc Bain and Haley Crawford to unpack why the industry’s push for AI-led efficiency is starting to rub shoppers the wrong way.
Why an H&M Alum Launched a Talent Company for AI Models
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Why an H&M Alum Launched a Talent Company for AI Models
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Why People Hate AI
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
Why People Hate AI
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
THE NEWS IN BRIEF
Samsung Ordered to Pay Swatch $11.6 Million Over Copied Smartwatch Apps
The Swiss watchmaker initially sought about $170 million from the Korean technology giant for failing to prevent apps that mimicked its luxury brands on its smartwatch displays.
Fashion CEO Hunsicker Gets Five Years for $300 Million Fraud
Christine Hunsicker, founder of the fashion-rental and technology company CaaStle Inc., was sentenced to five years in prison for defrauding investors out of $300 million.
US Seeks Sentence for Founder of Fashion-Tech Company CaaStle
Prosecutors compared Christine Hunsicker to Elizabeth Holmes as they sought a 12.5 year prison sentence in the $300 million securities fraud case.
Amazon Loses US Court Ban on Perplexity’s AI Shopping Tools
The ruling is the first by a federal appeals court to address whether AI agents acting on behalf of users can legally access online platforms.
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.
Google and Samsung Reveal Designs of Upcoming Smart Glasses
The companies are collaborating with eyewear makers Warby Parker and Gentle Monster.