AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Industry Leaders Gather in London for Exclusive AI Insights from The Business of Fashion
Senior leaders from Bottega Veneta, Harrods, Bvlgari, Selfridges, Manolo Blahnik and Tiffany & Co., among others, attended an intimate aperitivo evening at The Roof Gardens in London to explore the integration of artificial intelligence across the fashion and beauty industries.
Industry Leaders Gather in London for Exclusive AI Insights from The Business of Fashion
Senior leaders from Bottega Veneta, Harrods, Bvlgari, Selfridges, Manolo Blahnik and Tiffany & Co., among others, attended an intimate aperitivo evening at The Roof Gardens in London to explore the integration of artificial intelligence across the fashion and beauty industries.
The Debrief | Why People Hate AI
The Debrief host Sheena Butler-Young is joined by BoF’s Marc Bain and Haley Crawford to unpack why the industry’s push for AI-led efficiency is starting to rub shoppers the wrong way.
The Debrief | Why People Hate AI
The Debrief host Sheena Butler-Young is joined by BoF’s Marc Bain and Haley Crawford to unpack why the industry’s push for AI-led efficiency is starting to rub shoppers the wrong way.
Why an H&M Alum Launched a Talent Company for AI Models
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Why an H&M Alum Launched a Talent Company for AI Models
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Why People Hate AI
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
Why People Hate AI
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
The Fashion Jobs Where AI Shines, and Where It Struggles
Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.
The Fashion Jobs Where AI Shines, and Where It Struggles
Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.
The Debrief | The Retailer That’s Obsessed With AI
The Debrief hosts Brian Baskin and Sheena Butler-Young are joined by BoF’s retail editor Cathaleen Chen to talk about why Revolve is betting on ‘a culture of AI’ for their expansion.
The Debrief | The Retailer That’s Obsessed With AI
The Debrief hosts Brian Baskin and Sheena Butler-Young are joined by BoF’s retail editor Cathaleen Chen to talk about why Revolve is betting on ‘a culture of AI’ for their expansion.
Inside Pixel Moda’s Human-Led Approach to AI-Powered Fashion E-Commerce
The global e-commerce media producer creates AI-generated and AI-assisted product and campaign content for over 900 global brands, multi-brands and retailers — while delivering both efficiency and deeper consumer resonance. BoF learns more about how Pixel Moda supports the production of 14 million pictures and videos a year, while supporting human creativity and maintaining brand identity.
Inside Pixel Moda’s Human-Led Approach to AI-Powered Fashion E-Commerce
The global e-commerce media producer creates AI-generated and AI-assisted product and campaign content for over 900 global brands, multi-brands and retailers — while delivering both efficiency and deeper consumer resonance. BoF learns more about how Pixel Moda supports the production of 14 million pictures and videos a year, while supporting human creativity and maintaining brand identity.
Should Luxury Stop Worrying and Learn to Love AI Imagery?
From Warhol to Jordan Wolfson, art is often driven by the tools that once terrified it. Prada’s polarising Wolfson campaign makes the case that AI is no different.
Should Luxury Stop Worrying and Learn to Love AI Imagery?
From Warhol to Jordan Wolfson, art is often driven by the tools that once terrified it. Prada’s polarising Wolfson campaign makes the case that AI is no different.
Is AI Antithetical to Luxury?
The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.
Is AI Antithetical to Luxury?
The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.
Alibaba Targets $100 Billion of AI Revenue in Five Years
The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over several years.
Alibaba Targets $100 Billion of AI Revenue in Five Years
The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over several years.
Exclusive: Nvidia and Antoine Arnault Are Moving Into Virtual Try-On
At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.
Exclusive: Nvidia and Antoine Arnault Are Moving Into Virtual Try-On
At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.
Which High Street Fashion Brands Are Winning the AI Discovery Battle?
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
Which High Street Fashion Brands Are Winning the AI Discovery Battle?
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
THE NEWS IN BRIEF
Google and Samsung Reveal Designs of Upcoming Smart Glasses
The companies are collaborating with eyewear makers Warby Parker and Gentle Monster.
Exclusive: Vêtir Valued at $150 Million in New Funding Round
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.
Amazon Brings AI Update to Its Shopping Search Bar
The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.
Allbirds Sinks as 582% AI Surge Comes to Screeching Halt
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
Allbirds Soars 461% After Sneaker Firm Rebrands as AI Stock
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.
Meta Smart Glasses With Display Face Obstacles to EU Rollout
The new Meta Ray-Ban glasses have been withheld from the EU due to issues such as supply constraints and EU regulations on removable batteries.
Court Temporarily Allows Perplexity AI Shopping ‘Agents’ on Amazon
The decision has put a hold on a previous ruling that had blocked Perplexity’s agents from shopping on Amazon.