Skip to main content

technology / Artificial Intelligence

BACK TO Technology
Beauty

How AI’s Nouveau Riche Are Spending on Beauty

Silicon Valley is minting new multi-millionaires — and billionaires — at a rapid rate, as tech firms like SpaceX, OpenAI and Anthropic target huge IPOs. Fashion, travel and wellness are benefitting, but not all beauty companies can capitalise on the boom.

Beauty

How AI’s Nouveau Riche Are Spending on Beauty

Silicon Valley is minting new multi-millionaires — and billionaires — at a rapid rate, as tech firms like SpaceX, OpenAI and Anthropic target huge IPOs. Fashion, travel and wellness are benefitting, but not all beauty companies can capitalise on the boom.


Technology

What Founders Can Learn From Phia’s Mistakes

Behind Phia’s unfolding scandal lies a series of avoidable strategic and reputational blunders. Here are seven critical takeaways for founders building a fashion startup.

Technology

What Founders Can Learn From Phia’s Mistakes

Behind Phia’s unfolding scandal lies a series of avoidable strategic and reputational blunders. Here are seven critical takeaways for founders building a fashion startup.


Technology

Retailers Tap AI Shopping Traffic but Fight to Keep Customer Data

As shoppers increasingly turn to ChatGPT and Google's Gemini for product recommendations, retailers are racing to appear in chatbot results while resisting efforts to cede customer data that underpin online sales.

Technology

Retailers Tap AI Shopping Traffic but Fight to Keep Customer Data

As shoppers increasingly turn to ChatGPT and Google's Gemini for product recommendations, retailers are racing to appear in chatbot results while resisting efforts to cede customer data that underpin online sales.


Technology

The Reason Your AI Investments Aren’t Paying Off

Investment in artificial intelligence promises to help fashion companies work faster, smarter and more efficiently, but one key obstacle stands in the way of good returns.

Technology

The Reason Your AI Investments Aren’t Paying Off

Investment in artificial intelligence promises to help fashion companies work faster, smarter and more efficiently, but one key obstacle stands in the way of good returns.


ADVERTISEMENT

Technology

Can Brands Replace Outside Consultants With AI?

As more fashion companies turn to generative artificial intelligence for tasks such as research and analysis, they’re reassessing which outside expertise is still necessary and worth paying for.

Technology

Can Brands Replace Outside Consultants With AI?

As more fashion companies turn to generative artificial intelligence for tasks such as research and analysis, they’re reassessing which outside expertise is still necessary and worth paying for.


Technology

Phia Shopping App Took Credit for Sales It Didn’t Drive

Testing found that the app, which has attracted the attention of investors and the fashion industry, overrode legitimate referrals from other publishers to claim credit for purchases.

Technology

Phia Shopping App Took Credit for Sales It Didn’t Drive

Testing found that the app, which has attracted the attention of investors and the fashion industry, overrode legitimate referrals from other publishers to claim credit for purchases.


Partner Content

Inside The Future of AI-Powered Shopping with BoF and Swap Commerce

Executives from Ganni, Givenchy, Lafayette 148, Monica Vinader, Stone Island, Tod’s Group, Versace and Victoria Beckham gathered at The Waverly Inn in New York City to discuss agentic commerce and how brands can deepen loyalty with shoppers.

Partner Content

Inside The Future of AI-Powered Shopping with BoF and Swap Commerce

Executives from Ganni, Givenchy, Lafayette 148, Monica Vinader, Stone Island, Tod’s Group, Versace and Victoria Beckham gathered at The Waverly Inn in New York City to discuss agentic commerce and how brands can deepen loyalty with shoppers.


Technology

Snap Launches $2,195 Specs, Declaring Glasses the Next Computer

The thick-rimmed eyeglasses, which go on sale this autumn, were unveiled at the AWE mixed-reality conference in Long Beach, California, on Tuesday.

Technology

Snap Launches $2,195 Specs, Declaring Glasses the Next Computer

The thick-rimmed eyeglasses, which go on sale this autumn, were unveiled at the AWE mixed-reality conference in Long Beach, California, on Tuesday.


ADVERTISEMENT

Partner Content

Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption

The Business of Fashion convened senior leaders from Amazon Fashion, Calvin Klein, and Victoria Beckham Beauty, among others, to explore its latest coverage of artificial intelligence.

Partner Content

Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption

The Business of Fashion convened senior leaders from Amazon Fashion, Calvin Klein, and Victoria Beckham Beauty, among others, to explore its latest coverage of artificial intelligence.


Technology

10 Problems AI Can Help Fashion Solve

Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.

Technology

10 Problems AI Can Help Fashion Solve

Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.


Technology

AI Mockups of Fake Products Raise Real Questions for Brands

AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.

Technology

AI Mockups of Fake Products Raise Real Questions for Brands

AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.


Technology

Industry Leaders Gather in London for Exclusive AI Insights from The Business of Fashion

Senior leaders from Bottega Veneta, Harrods, Bvlgari, Selfridges, Manolo Blahnik and Tiffany & Co., among others, attended an intimate aperitivo evening at The Roof Gardens in London to explore the integration of artificial intelligence across the fashion and beauty industries.

Technology

Industry Leaders Gather in London for Exclusive AI Insights from The Business of Fashion

Senior leaders from Bottega Veneta, Harrods, Bvlgari, Selfridges, Manolo Blahnik and Tiffany & Co., among others, attended an intimate aperitivo evening at The Roof Gardens in London to explore the integration of artificial intelligence across the fashion and beauty industries.