Artificial Intelligence
Should Luxury Stop Worrying and Learn to Love AI Imagery?
From Warhol to Jordan Wolfson, art is often driven by the tools that once terrified it. Prada’s polarising Wolfson campaign makes the case that AI is no different.
Should Luxury Stop Worrying and Learn to Love AI Imagery?
From Warhol to Jordan Wolfson, art is often driven by the tools that once terrified it. Prada’s polarising Wolfson campaign makes the case that AI is no different.
Is AI Antithetical to Luxury?
The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.
Is AI Antithetical to Luxury?
The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.
Alibaba Targets $100 Billion of AI Revenue in Five Years
The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over several years.
Alibaba Targets $100 Billion of AI Revenue in Five Years
The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over several years.
Exclusive: Nvidia and Antoine Arnault Are Moving Into Virtual Try-On
At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.
Exclusive: Nvidia and Antoine Arnault Are Moving Into Virtual Try-On
At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.
Which High Street Fashion Brands Are Winning the AI Discovery Battle?
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
Which High Street Fashion Brands Are Winning the AI Discovery Battle?
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
Want to Know What Consumers Think? Ask an AI-Generated Focus Group.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
Want to Know What Consumers Think? Ask an AI-Generated Focus Group.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
Opinion: Online Shopping Could Be AI’s Next Victim
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
Opinion: Online Shopping Could Be AI’s Next Victim
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
A Step-by-Step Guide to Getting Ready for AI Agents
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
A Step-by-Step Guide to Getting Ready for AI Agents
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
Opinion: How to Prepare Your Fashion Company For AI in 90 Days
AI won’t replace fashion leadership, but leaders who use AI will replace those who don’t, writes Ari Bloom.
Opinion: How to Prepare Your Fashion Company For AI in 90 Days
AI won’t replace fashion leadership, but leaders who use AI will replace those who don’t, writes Ari Bloom.
How Integrated Technology Is Reshaping Retail Operations
Retail software solution Lightspeed gathered industry leaders in New York City in January 2026 to examine how fragmented technology systems are becoming a competitive liability amid mounting operational pressures.
How Integrated Technology Is Reshaping Retail Operations
Retail software solution Lightspeed gathered industry leaders in New York City in January 2026 to examine how fragmented technology systems are becoming a competitive liability amid mounting operational pressures.
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
AI Is Shaking Up Fashion’s Workforce
Brands need to prepare as AI transforms a number of the industry's existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.
AI Is Shaking Up Fashion’s Workforce
Brands need to prepare as AI transforms a number of the industry's existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.