technology / Artificial Intelligence
Snap Launches $2,195 Specs, Declaring Glasses the Next Computer
The thick-rimmed eyeglasses, which go on sale this autumn, were unveiled at the AWE mixed-reality conference in Long Beach, California, on Tuesday.
Fashion and Beauty Leaders Gather in New York to Unpack AI Adoption
The Business of Fashion convened senior leaders from Amazon Fashion, Calvin Klein, and Victoria Beckham Beauty, among others, to explore its latest coverage of artificial intelligence.
10 Problems AI Can Help Fashion Solve
Here's how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.
AI Mockups of Fake Products Raise Real Questions for Brands
AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.
Industry Leaders Gather in London for Exclusive AI Insights from The Business of Fashion
Senior leaders from Bottega Veneta, Harrods, Bvlgari, Selfridges, Manolo Blahnik and Tiffany & Co., among others, attended an intimate aperitivo evening at The Roof Gardens in London to explore the integration of artificial intelligence across the fashion and beauty industries.
Why People Hate AI
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
The Fashion Jobs Where AI Shines, and Where It Struggles
Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.
The Debrief | The Retailer That’s Obsessed With AI
The Debrief hosts Brian Baskin and Sheena Butler-Young are joined by BoF’s retail editor Cathaleen Chen to talk about why Revolve is betting on ‘a culture of AI’ for their expansion.
Inside Pixel Moda’s Human-Led Approach to AI-Powered Fashion E-Commerce
The global e-commerce media producer creates AI-generated and AI-assisted product and campaign content for over 900 global brands, multi-brands and retailers — while delivering both efficiency and deeper consumer resonance. BoF learns more about how Pixel Moda supports the production of 14 million pictures and videos a year, while supporting human creativity and maintaining brand identity.
Should Luxury Stop Worrying and Learn to Love AI Imagery?
From Warhol to Jordan Wolfson, art is often driven by the tools that once terrified it. Prada’s polarising Wolfson campaign makes the case that AI is no different.
Is AI Antithetical to Luxury?
The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.
Alibaba Targets $100 Billion of AI Revenue in Five Years
The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over several years.