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Technology

Explainer: How Fashion Brands Should Prepare for Mandatory Digital Product Passports

The deadline for every fashion item sold in the EU to have its own digital identity is inching closer. Brands need to get ready.

Technology

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.

Technology

The Best of BoF 2024: Finding Technology’s Value

Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.

Partner Content

Understanding the Potential of Digital Product Passports

New regulations from the European Commission will require fashion and other consumer goods to be fitted with unique digital product passports as early as 2026. At BoF’s VOICES 2023, the CEO of Arianee demystifies the future of digital product passports and their ability to reimagine fashion brands’ revenue stream.

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Entrepreneurship

How War Changed Ukrainian Brand Sleeper

When Russia invaded early last year, the Kyiv-based brand — known for its viral feathered party pyjamas — was forced into survival mode. Now, founders Asya Varetsa and Kate Zubarieva are ready to speed up growth and introduce a new Sleeper, starting with a fresh logo.

Retail

Diamond Prices Are in Free Fall in One Key Corner of the Market

One of the world’s most popular types of rough diamonds has plunged into a pricing free fall, as an increasing number of Americans choose engagement rings made from lab-grown stones instead.

News & Analysis

Walmart, Centric Probe Suppliers For Potential Links to Cambodia Women’s Prison

Walmart and Centric Brands are investigating their supply chains in Cambodia over allegations that inmates at the country’s largest women’s prison were illegally employed to produce garments for export.

Sustainability

Start-Ups Are Vying to Fix One of Fashion’s Fossil-Fueled Secrets

Transferring dye to fabric is incredibly carbon-intensive. Newer sustainable techniques, including colouring with carbon dioxide, may help.

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Direct-to-Consumer

Should DTC Brands Open Their Own Factories?

Some digitally native start-ups are buying or building factories to cut production times and control quality. But not every company is built to handle manufacturing themselves.

Luxury

Case Study | Inside Hermès’ Best-in-Class Leather Goods Strategy

How a unique approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly, enabling the French leather goods house to face down rivals and become a global megabrand with a market capitalisation greater than Nike’s.

Sustainability

Reformation’s IPO Push Bets on Going Green in $200 Eucalyptus Pants

Fast-growing womenswear maker Reformation will be the next big test of whether a brand pitching sustainability can win over a wider audience and deliver on environmental promises.

Sustainability

Will Fashion’s Next Generation of Materials Be Brewed Like Beer?

Japanese sportswear group Goldwin and biotech start-up Spiber are set to test the market for lab-grown materials with collections for brands including North Face and Woolrich this fall.

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