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Beauty

Brazilian Beauty’s Global Test

The country has a massive domestic market and unique authority in hair and body care. Now it needs to stoke interest around the world.

Beauty

How Brands Can Get Category Expansion Right

Successfully launching a new beauty segment can bring brands fast growth as well as longevity. But in an era of chasing viral trends and hype, companies need to balance quick product development with a coherent point of view, or risk losing their identity entirely.

Beauty

BoF Professional Masterclass | How Brands Can Get Category Expansion Right

Join us for our next BoF Professional Masterclass on Wednesday, October 21, at 16:00 BST / 11:00 EDT as BoF’s Priya Rao and Liz Flora unpack how to successfully launch a new beauty segment with fast growth as well as longevity.

Beauty

Beauty’s Next Growth Engine is Live

Fenty Beauty’s first 12-hour online shopping event, featuring Rihanna, shows how a new generation of brands are embracing the practised art of live selling.

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Beauty

The Indie Beauty Guide to GEO

While conglomerates like L’Oréal and Estée Lauder dominate chatbot recommendations, independent labels like Divi and Omnilux are boosting AI traffic by targeting niche queries and overhauling backend data.

Beauty

Made With Love: Amber Valletta and Teddy Charles’ New Hair Line

The pair, who met on a magazine shoot over a decade ago, are now in business together with a five-product collection under the brand name Maison Beaux.

Beauty

Chinese Beauty Product Exports Surge Despite US Trade Dispute

While friction over soaring Chinese exports of cars and batteries forms the backdrop to this week's presidential summit, a boom in demand for accessories like hair extensions and acrylic nails underlines China's manufacturing prowess.

Beauty

Why Beauty Loves Abbey Yung

Influencer and certified trichologist Yung has turned hair-care expertise and accessible advice into a lucrative career, wherein trust is her biggest asset — and liability.

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Beauty

How a UK Hairstylist Brought Black Hair Into the Global Spotlight

A new exhibition in London celebrates Charlotte Mensah, whose clients include Janelle Monáe and Zadie Smith and who is on a mission to ensure stylists are trained to work with all hair types.

Beauty

The Case for Fun Luxury Makeup

Lara Worthington’s new luxury makeup label Ommage, which lands at Dover Street Parfums Market this month, hopes to bring a playful touch to upscale beauty routines.

Beauty

The Back-to-School Beauty Rush

As tweens pack skin barrier creams alongside their pencil cases, retail giants are turning late summer into a major revenue driver for the personal care category.

Beauty

What Makes Hair Shoppers Trade Up?

Increasingly sophisticated, premium dry shampoos are becoming key acquisition tools — if brands can pry customers away from their drugstore favourites.

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