Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.
The beauty industry is experiencing a new wave of demand for affordable treats, and salon-grade hair treatments used at home are emerging as a key part of the trend, writes Bloomberg’s Andrea Felsted.
The beauty industry is experiencing a new wave of demand for affordable treats, and salon-grade hair treatments used at home are emerging as a key part of the trend, writes Bloomberg’s Andrea Felsted.
Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?
Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?
Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.
Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.
The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. Its newest, in New York, may be one of its most audacious yet.
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.
In a market of increasingly segmented shoppers, legacy labels like Olay and Covergirl are rethinking what it means to be a multigenerational beauty brand.
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands jump in on the product-drop experiment.
The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.
The founder of Naturium unveils the details of her tropical new body and haircare brand, Playa, exclusively to The Business of Beauty.
RedNote’s 350 million users have helped make it a powerful force in China’s beauty market. Here’s how to stand out.
RedNote’s 350 million users have helped make it a powerful force in China’s beauty market. Here’s how to stand out.
Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.
Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.
On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.
On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.
The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.
The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.
The US hair care company reported a 2.3 percent sales gain, its first in four quarters, and has made inroads on its transformation strategy, chief executive Amanda Baldwin told The Business of Beauty.