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Beauty

Analysis and advice on the fast-evolving beauty business.

Lilly’s GLP-1 Windfall to Fund Investments in Women’s Health

The pharmaceutical giant has been assembling experts and hunting for new medicines across conditions including bone health and endometriosis, sources told Bloomberg.


How David Is Making Protein Sexy

Fresh off a $2.25 billion valuation for its parent company, the wellness startup has a new launch, campaign and mandate to conquer calorie-counting consumers.


Vegamour Acquired by Belle Brands

The premium hair care line, known for its anti-hair-loss serums and supplements, has been acquired by the private equity-backed platform.


Dior Pushes ‘Haute Wellness’ Strategy

The label’s powerful beauty division is upgrading its spa offering and hiring Pilates instructors and sleep experts as it goes head-to-head with hotels and retreats in a bid to tap the buoyant high-end wellness market.


What Happens When Weight-Loss Drugs Don’t Work?

Up to a third of participants in GLP-1 clinical trials lose less than 5 percent of their body weight, stumping researchers and disillusioning some consumers.


How Body Care Became Beauty’s Most Covetable Category

With a raft of high-profile acquisitions, sponsors and strategics are looking at the segment with fresh interest. That’s making it harder to stand out, but smart brands are focussing on ownable niches.


The Back-to-School Beauty Rush

As tweens pack skin barrier creams alongside their pencil cases, retail giants are turning late summer into a major revenue driver for the personal care category.


Kiko Milano’s American Dream

This week, Priya Rao has makeup on her mind, with the Italian beauty brand’s new Manhattan store, and recent launches from Fara Homidi and Gucci Westman.


What Makes Hair Shoppers Trade Up?

Increasingly sophisticated, premium dry shampoos are becoming key acquisition tools — if brands can pry customers away from their drugstore favourites.


Who’s Winning and Losing in Beauty’s First Half

BoF Senior Beauty Correspondent Daniela Morosini joins Sheena Butler-Young on The Debrief to break down what 2026 earnings so far reveal about the state of beauty — where growth is concentrated, where the cracks are showing, and what to watch in the second half.


What Sephora’s TikTok Shop Launch Means for Beauty

The debut of the retailer’s new TikTok Shop storefront, which offers limited-edition exclusive products released each month, changes the rules of beauty retail.


Wella Company’s IPO Plan: Wipe Out Debt, Win New Customers

After swinging back to profit, the American hair and nail care company has filed to go public, with plans to deleverage its business and take on the competition.