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Beauty

Analysis and advice on the fast-evolving beauty business.

For Some Patients, a Facelift Alone Isn’t Enough

'Pre-facelift' procedures like injectable biostimulators and radiofrequency are filling the gap between baby Botox jabs and hardcore deep plane surgeries. Beauty brands are getting in on the rush.

For Some Patients, a Facelift Alone Isn’t Enough

'Pre-facelift' procedures like injectable biostimulators and radiofrequency are filling the gap between baby Botox jabs and hardcore deep plane surgeries. Beauty brands are getting in on the rush.


Estée Lauder Companies Won’t Sell Too Faced, Smashbox and Dr. Jart

After exploring a sale process for the three lines, the conglomerate has decided to hold on to the brands with significantly streamlined teams.

Estée Lauder Companies Won’t Sell Too Faced, Smashbox and Dr. Jart

After exploring a sale process for the three lines, the conglomerate has decided to hold on to the brands with significantly streamlined teams.


Gucci Beauty’s Identity Crisis

Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.

Gucci Beauty’s Identity Crisis

Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.


Exclusive: Valentino Beauty Launches New Fragrance Franchise, Vendetta

The L’Oréal-owned beauty label is capitalising on its success in the perfume category with a new mens and womens collection, fronted by Dakota Johnson and Alexander Skarsgård.

Exclusive: Valentino Beauty Launches New Fragrance Franchise, Vendetta

The L’Oréal-owned beauty label is capitalising on its success in the perfume category with a new mens and womens collection, fronted by Dakota Johnson and Alexander Skarsgård.


Gucci Beauty’s Identity Crisis

This week, Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.

Gucci Beauty’s Identity Crisis

This week, Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.


Covergirl Stops Chasing Gen Z to Focus on Middle-Aged Women

The Coty-owned brand, bought from P&G a decade ago, needs a ‘significant reset.’ It’s hoping Gen X can help it pull it off.

Covergirl Stops Chasing Gen Z to Focus on Middle-Aged Women

The Coty-owned brand, bought from P&G a decade ago, needs a ‘significant reset.’ It’s hoping Gen X can help it pull it off.


How To Make a Celebrity Fragrance Last Forever

As the world's best-selling celebrity fragrance, White Diamonds, celebrates its 35th anniversary, Revlon and the Elizabeth Taylor estate are angling towards a younger consumer.

How To Make a Celebrity Fragrance Last Forever

As the world's best-selling celebrity fragrance, White Diamonds, celebrates its 35th anniversary, Revlon and the Elizabeth Taylor estate are angling towards a younger consumer.


How Beauty Brands Can Build Intuitive Customer Journeys

At The Business of Beauty Global Forum 2026, BoF’s Annabel Bolton sat down with Klaviyo’s vice president of product marketing Kelly Thacker to unpack the ever-evolving customer path to purchase, and how brands can future-proof their strategies for both discoverability and, ultimately, loyalty.

How Beauty Brands Can Build Intuitive Customer Journeys

At The Business of Beauty Global Forum 2026, BoF’s Annabel Bolton sat down with Klaviyo’s vice president of product marketing Kelly Thacker to unpack the ever-evolving customer path to purchase, and how brands can future-proof their strategies for both discoverability and, ultimately, loyalty.


The Great Gucci Beauty Handover

Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.

The Great Gucci Beauty Handover

Priya Rao dives into the early transfer of one of cosmetics’ and fragrance’s most desirable licences and offers an update on Cos Bar.


Are There Too Many Beauty Sales?

As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.

Are There Too Many Beauty Sales?

As Prime Day stretches into Prime Week, and retailers crowd the calendar with overlapping promotions, beauty brands are rethinking how to discount without eroding their long-term value.


How To Win on TikTok Shop

As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.

How To Win on TikTok Shop

As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.


The Body Care Category Ripe for Gen Alpha

Personal care conglomerates and small indies alike are setting their sights on the deodorant market to get under the arms and into the beauty routines of young consumers.

The Body Care Category Ripe for Gen Alpha

Personal care conglomerates and small indies alike are setting their sights on the deodorant market to get under the arms and into the beauty routines of young consumers.