Strategic Advisory For Fashion, Luxury and Beauty Brands

Most people know The Business of Fashion as the leading source of news, analysis and intelligence for the global fashion, luxury and beauty industries.

Did you know that BoF also has an advisory practice?

BoF Insights partners with leading brands to drive long-term growth through a combination of proprietary data analysis, expert advisory, and AI-powered consumer insights tools built specifically for fashion, luxury and beauty.

Our team of industry experts helps brands to answer their most pressing strategic questions, including:

• How can we accelerate growth without diluting what makes our brand distinctive?
• What is preventing our brand from achieving its full commercial potential?
• How can we create brand heat without chasing short-term trends?
• Which consumer and cultural shifts will matter most over the next three to five years and how should we respond to them?
• How should we adapt our strategy for an AI-mediated future?

Our team combines the analytical rigour of a strategy consultancy with the cultural intuition of a creative agency, bringing together experience from leading global consulting firms, research organisations and brands. We pair the unparalleled industry expertise and access BoF is known for with proprietary data and analytics to help leadership teams make better strategic decisions.

The fashion, luxury and beauty sectors are undergoing one of the most significant transformations in their history. Consumer behaviour is changing, AI is reshaping how brands are discovered and evaluated, and many of the assumptions that have underpinned growth for decades are being rewritten.

BoF Insights helps brands understand what those changes mean for their business and what to do next.

Interested in learning more?

Book in a session with our team.

The BoF Insights Team