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News & Analysis

10 Years of BoF Professional

October marks one decade of agenda-setting, independent journalism, serving a global community of 125,000 members.


Global Markets

Dongliang Wants to Be Luxury’s Gateway to China

The retailer’s rigorously curated and cultured approach has already made it stockist-of-choice for labels from The Row to Phoebe Philo. Now it aims to help Western brands build their own retail presence in China.


Technology

How Fashion Brands Get AI Visibility Right

Getting AI to understand a brand does not guarantee it will recommend it. Drawing on data from BoF Insights Brand Pulse, new analysis of 120 fashion brands reveals how companies can improve their visibility and representation across ChatGPT, Claude and Gemini.


Beauty

BoF Professional Masterclass | How Brands Can Get Category Expansion Right

Join us for our next BoF Professional Masterclass on Wednesday, October 21, at 16:00 BST / 11:00 EDT as BoF’s Priya Rao and Liz Flora unpack how to successfully launch a new beauty segment with fast growth as well as longevity.


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Fashion Week

How Independent Thinking Powered the Spring/Summer 2027 Shows

Tim Blanks joins Imran Amed on The BoF Podcast to discuss why the season’s strongest statements — from Erdem and Simone Rocha in London to Rick Owens, Miuccia Prada and Matthieu Blazy at Chanel — came from designers acting on conviction rather than consensus.


Retail

The E-Commerce Basics Brands Need to Get Right

Brands may be racing to invest in new technology, but the biggest barrier to online sales is far more basic, finds BoF Insights and Amazon Fashion & Sports’ latest report ‘Inside Fashion & Sports E-Commerce.’


Fashion Week

The Top 10 Shows of the Season

BoF’s editors pick the best shows from the Spring/Summer 2027 fashion season.


Fashion Week

Complexity or Cleverness in Paris

Sacai showed that complicated fashion can work. But technical innovation doesn’t always add up to a convincing vision, Angelo Flaccavento writes, also reporting from Louis Vuitton, Loewe and Jean Paul Gaultier.


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Fashion Week

Gimme More: Matthieu Blazy’s First Birthday at Chanel

In only 12 months, he’s changed the fashion world — and his new collection offers more of the spectacular same.



Fashion Week

Paris Day Six: The Magic of Reality

Celine’s Michael Rider and Hermès’ Nadège Vanhée made real clothes feel enchanting. Plus, Comme des Garçons, Junya Wantanabe, Ann Demeulemeester and more.


Fashion Week

Issey Miyake and Givenchy: Art and Science

Satoshi Kondo and Sarah Burton show us why they’re BoF 500 cover stars.