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The Business of Fashion

Market Pulse

Luxury

How to Tap China’s Luxury Market As Recovery Falters

Luxury brands are betting on store upgrades, tax-free shopping and VIC strategies to drive sales in China, writes Pierre Mallevays.

Luxury

How to Tap China’s Luxury Market As Recovery Falters

Luxury brands are betting on store upgrades, tax-free shopping and VIC strategies to drive sales in China, writes Pierre Mallevays.

Luxury

Luxury’s Race to the Top

Giants like LVMH and Kering enjoy scale benefits that are hard for competitors to overcome, but there’s still hope for smaller players, writes Pierre Mallevays.

Luxury

Luxury’s Race to the Top

Giants like LVMH and Kering enjoy scale benefits that are hard for competitors to overcome, but there’s still hope for smaller players, writes Pierre Mallevays.

Beauty

Kering’s Next Frontier: Beauty

The Gucci owner has hired former Estée Lauder executive Raffaella Cornaggia to lead its new beauty division, echoing the formation of the group’s eyewear unit in 2014. Why now for beauty and does this mean the beginning of the end of the licensing model for luxury brands?

Beauty

Kering’s Next Frontier: Beauty

The Gucci owner has hired former Estée Lauder executive Raffaella Cornaggia to lead its new beauty division, echoing the formation of the group’s eyewear unit in 2014. Why now for beauty and does this mean the beginning of the end of the licensing model for luxury brands?

Luxury

At Luxury Brands, Heritage Matters

In the long run, luxury brands that lean into timeless products consistently outperform their more fashion-driven peers, writes Pierre Mallevays.

Luxury

At Luxury Brands, Heritage Matters

In the long run, luxury brands that lean into timeless products consistently outperform their more fashion-driven peers, writes Pierre Mallevays.

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Luxury

Why Even Luxury Brands Can’t Quit Discounting

After avoiding markdowns for much of the last two years, many brands returned to their old ways this holiday season. Are discounts a necessary evil?

Luxury

Why Even Luxury Brands Can’t Quit Discounting

After avoiding markdowns for much of the last two years, many brands returned to their old ways this holiday season. Are discounts a necessary evil?

Financial Markets

The Risks of Celebrity Marketing

Kanye and Adidas, Johnny Depp and Dior: celebrity marketing can be a minefield as well as a goldmine — and social media has raised the stakes.

Financial Markets

The Risks of Celebrity Marketing

Kanye and Adidas, Johnny Depp and Dior: celebrity marketing can be a minefield as well as a goldmine — and social media has raised the stakes.

Luxury

Secondhand Luxury: Opportunity or Threat?

The luxury industry is divided on secondhand goods, with the likes of Balenciaga launching branded resale programmes even as top-end Chanel and Hermès hold out.

Luxury

Secondhand Luxury: Opportunity or Threat?

The luxury industry is divided on secondhand goods, with the likes of Balenciaga launching branded resale programmes even as top-end Chanel and Hermès hold out.

Luxury

Richemont’s E-Commerce Ambitions: End or New Beginning?

After negotiating a staged exit from Yoox Net-a-Porter in exchange for shares in Farfetch, the Swiss group could hold a 25-percent stake in the fashion platform within 5 years.

Luxury

Richemont’s E-Commerce Ambitions: End or New Beginning?

After negotiating a staged exit from Yoox Net-a-Porter in exchange for shares in Farfetch, the Swiss group could hold a 25-percent stake in the fashion platform within 5 years.

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Luxury

Will the Luxury Party Last?

Top luxury brands delivered strong first half results, propelled by a buoyant US market, a return to European travel and a cheap euro, but risks remain, writes Pierre Mallevays.

Luxury

Will the Luxury Party Last?

Top luxury brands delivered strong first half results, propelled by a buoyant US market, a return to European travel and a cheap euro, but risks remain, writes Pierre Mallevays.

Luxury

How Big Can Luxury Brands Get?

Last month, Kering set a medium-term sales target of €15 billion for flagship brand Gucci, far beyond what conventional wisdom once deemed possible.

Luxury

How Big Can Luxury Brands Get?

Last month, Kering set a medium-term sales target of €15 billion for flagship brand Gucci, far beyond what conventional wisdom once deemed possible.

Financial Markets

Luxury E-Commerce: Crash or Correction?

In a little more than one year, luxury e-commerce stocks, from Farfetch to The RealReal, have plummeted from astronomical highs to trading at significant discounts to benchmark Amazon.

Financial Markets

Luxury E-Commerce: Crash or Correction?

In a little more than one year, luxury e-commerce stocks, from Farfetch to The RealReal, have plummeted from astronomical highs to trading at significant discounts to benchmark Amazon.

Luxury

Is Luxury Recession-Proof?

With the risk of global downturn rising by the day, the fate of luxury brands depends heavily on their positioning, writes Pierre Mallevays.

Luxury

Is Luxury Recession-Proof?

With the risk of global downturn rising by the day, the fate of luxury brands depends heavily on their positioning, writes Pierre Mallevays.

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