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Media Matters

Media

When the September Issue Is the Only Issue

The Covid-19 crisis may reconfigure the publishing rhythms of glossy print magazines until there’s little left, writes Amy Odell.

Media

When the September Issue Is the Only Issue

The Covid-19 crisis may reconfigure the publishing rhythms of glossy print magazines until there’s little left, writes Amy Odell.


Media

The Best-Case, Worst-Case for Fashion Media

The coronavirus pandemic has thrown a wrecking ball at legacy fashion publishers and the fallout only is just beginning. Where might things shake out?

Media

The Best-Case, Worst-Case for Fashion Media

The coronavirus pandemic has thrown a wrecking ball at legacy fashion publishers and the fallout only is just beginning. Where might things shake out?


Media

Television's Power to Launch Fashion Brands Remains Unproven

Netflix’s ‘Next in Fashion’ and Amazon’s ‘Making the Cut’ are more focused on the business of selling clothes than 'Project Runway' ever was. But can their winners become stars?

Media

Television's Power to Launch Fashion Brands Remains Unproven

Netflix’s ‘Next in Fashion’ and Amazon’s ‘Making the Cut’ are more focused on the business of selling clothes than 'Project Runway' ever was. But can their winners become stars?


Media

How to Launch a Successful Podcast in a Saturated Market

Podcasts hold huge appeal for publishers but cutting through the clutter and making money is no easy feat, writes Amy Odell.

Media

How to Launch a Successful Podcast in a Saturated Market

Podcasts hold huge appeal for publishers but cutting through the clutter and making money is no easy feat, writes Amy Odell.


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Media

Fashion Media Is Addicted to Data

At many magazine publishers, data has become more important than the content itself, argues Amy Odell.

Media

Fashion Media Is Addicted to Data

At many magazine publishers, data has become more important than the content itself, argues Amy Odell.


Marketing

Why Do Fashion Brands Still Advertise in Print?

Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.

Marketing

Why Do Fashion Brands Still Advertise in Print?

Consumers spend only a tiny fraction of their daily media consumption time with print magazines, yet many fashion brands continue to spend disproportionately on print advertising. Amy Odell investigates.


Marketing

Media’s Revenue Stream Revolution: What Actually Works?

As demand for print advertising continues to drop, publishers are experimenting with a range of new revenue streams, with mixed results. Amy Odell does the analysis.

Marketing

Media’s Revenue Stream Revolution: What Actually Works?

As demand for print advertising continues to drop, publishers are experimenting with a range of new revenue streams, with mixed results. Amy Odell does the analysis.


News & Analysis

Does Oscars Fashion Still Matter?

As the cultural power of Hollywood continues to decline, red-carpet dressing isn’t what it used to be, writes Amy Odell.

News & Analysis

Does Oscars Fashion Still Matter?

As the cultural power of Hollywood continues to decline, red-carpet dressing isn’t what it used to be, writes Amy Odell.