CVC Mulls Buying Stake in Jeweller APM Monaco From TPG
CVC Capital Partners is considering buying a stake in the fashion jeweller from private-equity firm TPG Inc., according to people familiar with the matter.
Build a Direct-To-Consumer Brand with Jen Rubio
Jen Rubio is the Co-Founder and Chief Brand Officer of Away, a global lifestyle brand designing thoughtful objects to make traveling more seamless. Before starting Away, Jen built her career as a branding, creative, and social media expert, redefining how customers and brands connect. In 2015, Jen was named to the Forbes 30 Under 30 list for Marketing and Advertising. She lives and works in New York.
Direct-to-Consumer
Build a DTC Brand with Jen Rubio | Course Overview
The introduction to our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand.
Build a DTC Brand with Jen Rubio | Course Overview
The introduction to our Build a DTC Brand course with Jen Rubio. In this course you will learn how to plan, launch, grow and sustain a DTC brand.
Direct-to-Consumer
Build a DTC Brand with Jen Rubio | Module 1 - Branding, Entrepreneurship and DTC
Your course expert outlines a brief history of significant fashion branding moments, before explaining what DTC brands are and why they are so prominent today. In this chapter you’ll also learn about the process of entrepreneurship and the main frameworks that fashion founders can utilise when creating new business ventures to reduce risk and secure success.
Build a DTC Brand with Jen Rubio | Module 1 - Branding, Entrepreneurship and DTC
Your course expert outlines a brief history of significant fashion branding moments, before explaining what DTC brands are and why they are so prominent today. In this chapter you’ll also learn about the process of entrepreneurship and the main frameworks that fashion founders can utilise when creating new business ventures to reduce risk and secure success.
Direct-to-Consumer
Build a DTC Brand with Jen Rubio | Module 2 - Brand Development
How to settle upon an idea? Whether you’re planning to improve something already in the marketplace or create a new category, the chapter covers the importance of identifying the whitespace in the market and then using consumer research to inform the brand and product.
Build a DTC Brand with Jen Rubio | Module 2 - Brand Development
How to settle upon an idea? Whether you’re planning to improve something already in the marketplace or create a new category, the chapter covers the importance of identifying the whitespace in the market and then using consumer research to inform the brand and product.
Direct-to-Consumer
Build a DTC Brand with Jen Rubio | Module 3 - Brand Launch
Once you’ve identified the whitespace in the market, it’s time to define the brand DNA and identity. The course takes you through the critical elements – including brand identity and tone of voice – to ensure differentiation in the marketplace and inform the development of all other aspects of the business, from product design to manufacturing decisions, marketing and PR.
Build a DTC Brand with Jen Rubio | Module 3 - Brand Launch
Once you’ve identified the whitespace in the market, it’s time to define the brand DNA and identity. The course takes you through the critical elements – including brand identity and tone of voice – to ensure differentiation in the marketplace and inform the development of all other aspects of the business, from product design to manufacturing decisions, marketing and PR.
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Direct-to-Consumer
Build a DTC Brand with Jen Rubio | Module 4 - Brand Growth
Now we focus on how to grow your brand by building engaged communities, both online and offline, through constant communication with customers. The chapter takes a detailed look at retail strategies and experiential marketing, as well as product extensions and collaborations, as key mechanisms for growth.
Build a DTC Brand with Jen Rubio | Module 4 - Brand Growth
Now we focus on how to grow your brand by building engaged communities, both online and offline, through constant communication with customers. The chapter takes a detailed look at retail strategies and experiential marketing, as well as product extensions and collaborations, as key mechanisms for growth.
Direct-to-Consumer
Build a DTC Brand with Jen Rubio | Module 5 - Brand Innovation
This chapter examines the challenge of sustaining a business’ success both financially and operationally. A deep-dive into funding your business, including how to best identify investors and refine your pitch, is followed by insights and initiatives enabling you to nurture and maintain a company-wide working culture that prioritises innovation.
Build a DTC Brand with Jen Rubio | Module 5 - Brand Innovation
This chapter examines the challenge of sustaining a business’ success both financially and operationally. A deep-dive into funding your business, including how to best identify investors and refine your pitch, is followed by insights and initiatives enabling you to nurture and maintain a company-wide working culture that prioritises innovation.
Direct-to-Consumer
Build a DTC Brand with Jen Rubio | Module 6 - A Look Back at Your Learning
Key lessons and final words of advice from Jen.
Build a DTC Brand with Jen Rubio | Module 6 - A Look Back at Your Learning
Key lessons and final words of advice from Jen.
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The News in Brief
Will Jewellery Help Shape Luxury’s Winners?
As weak appetite for handbags and geopolitical tensions weigh on fashion sales, luxury groups are leaning on high-performing jewellery to help boost growth and steady profit margins.
London’s Liberty Doubles Fabric Section as Sewing Booms
The department store has more than doubled the size of its fabrics department and will host crafting classes this autumn as social media drives a surge in activities like sewing.
US Businesses File Lawsuit Challenging New ‘Forced Labour’ Tariffs
Two small businesses, backed by the group that successfully sued over previous tariffs, say the new policy similarly exceeds the president’s authority to tax imports.
Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.