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The Business of Fashion

Break Into Fashion

Workplace & Talent

How I Became... Fashion Designer David Koma

The London-based fashion designer founded his namesake brand upon graduation from Central Saint Martins. Now, he shares his career advice from his 15 years in fashion, running his label and working as the creative director at Mugler and, more recently, Blumarine.

Workplace & Talent

How I Became… Reformation’s Chief Sustainability Officer

Kathleen Talbot began her career researching food systems and teaching sustainability, before rising to the C-suite at Reformation by prioritising mission over industry. Now, she shares her career advice.

Workplace & Talent

How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing

Having started her career in fashion PR and marketing, Jennifer Jackson pursued a long-standing love of the beauty industry to work in marketing at Nars — where she remains 12 years later. Now, she shares her career advice.

Workplace & Talent

How I Became… NFL’s First-Ever Fashion Editor

After interning with celebrity stylist Karla Welch and fashion brand Amiri, Kyle Smith landed a job at the National Football League and found his niche in the intersection of fashion and sports. In 2024, he was appointed the NFL’s first-ever fashion editor, working with players like Joe Burrow and Justin Jefferson. Now, he shares his career advice.

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Workplace & Talent

How I Became… ASICS SportStyle’s PR & Collaborations Lead

Anissa Jaffery began her career at fashion PR agencies, where she learnt the ‘ABCs of PR’ before moving in-house to work at a host of global brands, from Net-a-Porter and Topshop to Calvin Klein and G-Star Raw. Now ASICS Sportstyle’s PR and collaborations lead, she shares her advice on how to succeed in fashion PR.

Workplace & Talent

How I Became... Editor-in-Chief of Paper Magazine

Justin Moran began his editorial journey at his university newspaper, taking on freelance work on the side before landing his first internship at Paper Magazine one summer. Now, as Paper's editor-in-chief, he shares his career advice.

Workplace & Talent

How I Became... Chief Brand Officer at Ganni

From working across creative agencies like Spring Studios to publishers like i-D and Dazed before moving in-house, Priya Matadeen identifies thematic ‘red threads’ to facilitate each career move. She shares her career advice, including how to learn leadership skills and demonstrate transferable skills across new disciplines.

Workplace & Talent

How I Became... Head of Womenswear Buying at Harvey Nichols

Having previously held buying roles at the likes of Net-a-Porter and Threads Styling, Linda Ayepe shares the importance of researching niche trends and finding job opportunities outside of a fashion capital.

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Workplace & Talent

How I Became… An Omnichannel CRM Director in Fashion

Jackie Wong has held positions at Burberry, Moncler and Christian Dior. He offers advice on how to balance the science and creativity of marketing and how to build a network of like-minded professionals across industries.

Workplace & Talent

How I Became… Global Head of Digital Marketing and Social Media at Aesop

Leslie Caswell held roles at Burberry and Meta before starting at Aesop. He advises juniors to focus on knowledge not seniority when approaching mentors, and to remember your first job doesn’t need to be your dream job.

Workplace & Talent

How I Became... Senior Lead of Creative Strategy at Pinterest

Having started her career as a concept designer at Gap Inc. and Victoria’s Secret before becoming director of consulting at trend forecasting agency WGSN, Amiyra Perkins today leads a creative team at the tech firm. Now, she shares her career advice.

Workplace & Talent

How I Became... Chief Executive of Hodinkee

From working on the shop floor at Louis Vuitton to holding executive roles at Tag Heuer, Cartier, Tesla and Farfetch, Jeffery Fowler shares his career advice on advancing through the ranks in luxury retail.

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