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The Business of Fashion

This Is America

Entrepreneurship

Is Insider Support Still Important to Outsider Designers?

For independent brands operating outside America’s traditional fashion system, the upheaval of the past year has come with newfound support from traditional gatekeepers. But in a fast-changing fashion market, is this really the path to success?

Entrepreneurship

Is Insider Support Still Important to Outsider Designers?

For independent brands operating outside America’s traditional fashion system, the upheaval of the past year has come with newfound support from traditional gatekeepers. But in a fast-changing fashion market, is this really the path to success?

Retail

The Age of the Enlightened Consumer

More than ever, consumers are looking for spiritual meaning from the products they buy.

Retail

The Age of the Enlightened Consumer

More than ever, consumers are looking for spiritual meaning from the products they buy.

Technology

Data Alone Won’t Save Fashion

Big data is making the fashion industry work better. But it needs to be used in the right way, for the right things.

Technology

Data Alone Won’t Save Fashion

Big data is making the fashion industry work better. But it needs to be used in the right way, for the right things.

Technology

The Quest to Make Wearable Tech Fashionable

With the launch of a yellow-gold band, Silicon Valley-favourite Oura wants its smart ring to be as stylish as it is functional. Lauren Sherman gives it a test drive.

Technology

The Quest to Make Wearable Tech Fashionable

With the launch of a yellow-gold band, Silicon Valley-favourite Oura wants its smart ring to be as stylish as it is functional. Lauren Sherman gives it a test drive.

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Retail

J.Crew Says Bankruptcy Is the Reset it Needs. But There Actually Has to Be a Reset.

Just because consumers love the brand doesn't mean they want to buy the clothes.

Retail

J.Crew Says Bankruptcy Is the Reset it Needs. But There Actually Has to Be a Reset.

Just because consumers love the brand doesn't mean they want to buy the clothes.

Luxury

For Some Labels, Drops Are Still Working When Nothing Else Is

The model’s enduring success for streetwear brands and niche labels alike may be a lesson to those that have treated it simply as a marketing gimmick.

Luxury

For Some Labels, Drops Are Still Working When Nothing Else Is

The model’s enduring success for streetwear brands and niche labels alike may be a lesson to those that have treated it simply as a marketing gimmick.

Luxury

Independent Fashion Labels of the World, Unite!

There’s strength in numbers, argues Lauren Sherman.

Luxury

Independent Fashion Labels of the World, Unite!

There’s strength in numbers, argues Lauren Sherman.

Luxury

Independent American Fashion Businesses Are Unravelling. The Government Must Help.

If something is not done, large numbers of independent fashion labels and stores are going to go bankrupt.

Luxury

Independent American Fashion Businesses Are Unravelling. The Government Must Help.

If something is not done, large numbers of independent fashion labels and stores are going to go bankrupt.

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Retail

The End of Opening Ceremony Marks the End of Shopping As We Know It

Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?

Retail

The End of Opening Ceremony Marks the End of Shopping As We Know It

Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?

Media

The Polarisation of Fashion Media 

In the 2010s, the publications covering fashion — regardless of whether they were chasing clicks or subscriptions — found that success wasn't so straightforward anymore.

Media

The Polarisation of Fashion Media 

In the 2010s, the publications covering fashion — regardless of whether they were chasing clicks or subscriptions — found that success wasn't so straightforward anymore.

Luxury

There Are Lessons to Learn from Zac Posen

The designer’s enchanting rise and predictable fall are emblematic of what’s wrong with the system.

Luxury

There Are Lessons to Learn from Zac Posen

The designer’s enchanting rise and predictable fall are emblematic of what’s wrong with the system.

Retail

Why ‘Save’ Barneys? Maybe It’s Time to Move On.

With the store's fate still uncertain, the energy of those trying to resurrect its past glories could be better directed elsewhere, argues Lauren Sherman.

Retail

Why ‘Save’ Barneys? Maybe It’s Time to Move On.

With the store's fate still uncertain, the energy of those trying to resurrect its past glories could be better directed elsewhere, argues Lauren Sherman.

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