Rogaine Rides GLP-1 Wave With 30% Sales Surge
The decades-old hair-loss remedy is unexpectedly booming from more people taking GLP-1 weight-loss drugs.
BoF Insights
BoF Insights is The Business of Fashion’s data and advisory team, partnering with leading fashion and beauty clients to help them grow their brands and businesses. Explore our industry-leading in-depth reports below or get in touch at insights@businessoffashion.com to understand how BoF Insights can support your company’s growth.
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Retail
The E-Commerce Basics Brands Need to Get Right
Brands may be racing to invest in new technology, but the biggest barrier to online sales is far more basic, finds BoF Insights and Amazon Fashion & Sports’ latest report ‘Inside Fashion & Sports E-Commerce.’
Retail
Why Storytelling Is Brands’ Biggest E-Commerce Advantage
The brands earning shopper attention online are investing in content and cultural moments that entertain before they sell, finds BoF Insights and Amazon Fashion & Sports’ latest report ‘Inside Fashion & Sports E-Commerce.’
Marketing
Can Gap Keep Up Its Hot Streak?
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.
Technology
Which High Street Fashion Brands Are Winning the AI Discovery Battle?
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
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Marketing
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
Marketing
How to Track Your Brand in the Age of AI
At a BoF Insights breakfast in London, senior executives gathered to explore how algorithms, viral moments and AI are rewriting the rulebook of brand building — and how leaders need to change the way they measure success.
Marketing
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
Marketing
5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
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5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
5 Brands That Dominated the Social Conversation During Milan Fashion Week
DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.
How to Grow a $100 Million Brand: Reinforcing Your Foundation | BoF Insights
In the third and final part of this series, BoF Insights spoke with investors and brand leaders about how to secure future growth before pursuing costly expansion activities in today’s tough financing environment.
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
The News in Brief
Ralph Lauren’s Quarterly Revenue Forecast Disappoints, Sending Shares Down
Expectations for the brand to sustain a rapid pace of growth set a high bar, leaving investors disappointed even as its raised its annual outlook.
Tapestry Lifts Outlook as Young Shoppers Snap Up Coach Bags
Shares rose in early trading after the company raised its revenue and profit forecasts, even as the broader luxury sector grapples with a slowdown.
Chanel Beauty Opens Alpine-Inspired Activation at Harrods
The luxury beauty label has taken over a corner of the department store's ground floor with a gifting suite.
Bangladesh Agrees New Garment Pay Scale From December Amid Protests
The government has yet determine the details of revised wage levels as it scrambles to manage days of protests that have disrupted the country’s garment industry.
China Wealth Crackdown Lifts Hong Kong Watch and Jewellery Sales
Rich shoppers are turning to gold and gemstones to preserve wealth, softening the blow for luxury giants like Hermès and Richemont as Beijing tightens its grip on overseas assets.
Australian Department Store David Jones Collapses After Almost 200 Years
The template of vast stores with dozens of fashion brands, beauty products and other accessories succumbed as the digital era drove shoppers to cheaper, nimbler online rivals.
Coty Tops Estimates on Prestige Brands Boost Amid Turnaround
The US cosmetics conglomerate said launches from Marc Jacobs and Burberry helped boost revenues, though its full-year guidance is below consensus.