Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
BoF LIVE
Marketing
BoF LIVE | The Fashion Brand’s Guide to Standing Out on TikTok
Join us for our next BoF LIVE on Wednesday, Sept. 16, at 15:00 BST / 10:00 EDT as the authors of our latest report ‘Inside Fashion & Sports E-Commerce’ unpack what really matters to customers when shopping online today.
BoF LIVE | The Fashion Brand’s Guide to Standing Out on TikTok
Join us for our next BoF LIVE on Wednesday, Sept. 16, at 15:00 BST / 10:00 EDT as the authors of our latest report ‘Inside Fashion & Sports E-Commerce’ unpack what really matters to customers when shopping online today.
Marketing
BoF LIVE | Inside Fashion & Sports E-Commerce 2026-2027
Join us for our next BoF LIVE on Wednesday, Sept. 16, at 15:00 BST / 10:00 EDT as the authors of our latest report ‘Inside Fashion & Sports E-Commerce’ unpack what really matters to customers when shopping online today.
BoF LIVE | Inside Fashion & Sports E-Commerce 2026-2027
Join us for our next BoF LIVE on Wednesday, Sept. 16, at 15:00 BST / 10:00 EDT as the authors of our latest report ‘Inside Fashion & Sports E-Commerce’ unpack what really matters to customers when shopping online today.
Partner Content
How Retailers Can Effectively Target Fashion and Beauty Consumers
Braze’s head of retail and e-commerce industry marketing Meredith Mitchell, 111Skin’s CMO Michael Edelmann, Wharton Business School’s marketing professor Peter Fader and BoF’s Yasmine Dahlberg unpack how fashion and beauty brands can build stronger consumer relationships in 2026 and beyond.
How Retailers Can Effectively Target Fashion and Beauty Consumers
Braze’s head of retail and e-commerce industry marketing Meredith Mitchell, 111Skin’s CMO Michael Edelmann, Wharton Business School’s marketing professor Peter Fader and BoF’s Yasmine Dahlberg unpack how fashion and beauty brands can build stronger consumer relationships in 2026 and beyond.
Partner Content
How Generative AI Is Redefining E-Commerce Storytelling
Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.
How Generative AI Is Redefining E-Commerce Storytelling
Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.
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Partner Content
Decoding Dubai Fashion Consumer Insights
Chalhoub Group’s Jasmina Banda, Dubai Design District’s Reem AlAboodi and BoF’s Rawan Maki and Sophie Soar unpacked consumer trends and behaviour in the UAE city, sharing actionable insights for global and regional brands looking to resonate with Dubai’s consumer base today.
Decoding Dubai Fashion Consumer Insights
Chalhoub Group’s Jasmina Banda, Dubai Design District’s Reem AlAboodi and BoF’s Rawan Maki and Sophie Soar unpacked consumer trends and behaviour in the UAE city, sharing actionable insights for global and regional brands looking to resonate with Dubai’s consumer base today.
Retail
BoF Live | Rethinking Success Metrics for Brand Ambassadors
Join us on Wednesday, July 2 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
BoF Live | Rethinking Success Metrics for Brand Ambassadors
Join us on Wednesday, July 2 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
Partner Content
Navigating Market Uncertainty and Digital Transformation in Fashion
Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.
Navigating Market Uncertainty and Digital Transformation in Fashion
Next-generation technologies are giving businesses a competitive edge in a rapidly evolving market. Lectra’s Maximilien Abadie and Beyond Luxury Group’s Andrea Pavon shared their insights on a recent BoF LIVE into the opportunities these technologies unlock for sustainable business strategies — and how to optimise the workplace for transformation.
Partner Content
Increasing Brand Presence and Impact on TikTok
Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.
Increasing Brand Presence and Impact on TikTok
Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.
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Global Markets
BoF Live | Unlocking Supply Chain Opportunities in Southeast Asian Markets
Join us on Wednesday, October 23 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
BoF Live | Unlocking Supply Chain Opportunities in Southeast Asian Markets
Join us on Wednesday, October 23 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
Retail
BoF Live | How to Reach Gen-Z Consumers on Social Channels
Join us on Wednesday, June 26 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
BoF Live | How to Reach Gen-Z Consumers on Social Channels
Join us on Wednesday, June 26 at 16:00 BST / 11:00 EDT for our next #BoFLIVE.
Retail
BoF LIVE | The Evolving Art of Luxury Experiential Retail
A panel of experts discuss how luxury retailers can use digital integration, environmental standards and inclusive luxury to best cater to their customers.
BoF LIVE | The Evolving Art of Luxury Experiential Retail
A panel of experts discuss how luxury retailers can use digital integration, environmental standards and inclusive luxury to best cater to their customers.
Workplace & Talent
BoF LIVE | Closing the Employability Skills Gap in Fashion
As part of BoF Careers Week 2023, BoF’s senior correspondent Sheena Butler-Young and BoF Careers’ Sophie Soar shared their insights on the current state of fashion careers and tips on how to mitigate the industry’s skill gaps.
BoF LIVE | Closing the Employability Skills Gap in Fashion
As part of BoF Careers Week 2023, BoF’s senior correspondent Sheena Butler-Young and BoF Careers’ Sophie Soar shared their insights on the current state of fashion careers and tips on how to mitigate the industry’s skill gaps.
The News in Brief
UK Retail Sales Bounce Back With 0.5% Gain in August
Warm weather and a brighter national mood helped lift spending on clothing and household goods despite rising energy bills.
EssilorLuxottica Gets Rare Sell Call Amid Stock Slump, AI Glasses Concerns
Shares in the eyewear giant, one of Europe's best-rated blue chips, have dropped 55 percent since November, while concerns are mounting over slowing growth and privacy issues for its AI glasses with Meta.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.